Niche marketing has been a buzzword in Real Estate for quite a while now. However, it has recently taken a turn from buzzword/trend to a way of life for many Real Estate companies. For companies looking to beat syndicates, they have to go local- they have to go “niche”.

Although niche marketing was already a strategy for the Gerardi Group @ Coldwell Banker Town and Country, having the right tools to execute on that strategy has been a challenge- until now. They recently chose the Buying Buddy IDX CRM Suite (MBB) to take their online presence and marketing to the next level. The Gerardi Group knows that future success is dependent on providing the same features and services as big syndicates, but with a local flavor and feel.    

Before MBB, The Gerardi Group was on Top Producer®. Unfortunately, it was too cumbersome for daily use and found that they had better success using Act!™ as their daily CRM tool. Sam Gerardi, owner and Broker at the Gerardi Group, knew there was a better way, and declared 2016 the year he would figure it out and make a change. So he began the search. After looking at IDX Broker, Realty Back Office and others he selected the MBB application.

Gerardi’s vision was to make niche marketing a way of life for his team, and they need tools that support that reality.

Gerardi saw that the MBB Suite is a scalable tool that has long term value because it seamlessly integrates the process of bringing leads from the MLS search on their website, through to the CRM system. “The MBB tool is comprehensive,” said Sam Gerardi, owner and Broker at The Gerardi Group @ Coldwell Banker Town and Country. “The seamless integration works like magic to bring in leads and drive them through the sales funnel. Everything in one system is wonderful, including the tools that make your website an SEO winner.”

As of today, The Gerardi Group has fully implemented the Buying Buddy IDX CRM system. The company does not have a regular IT person on staff, so they needed a system that was simple to implement and easy to use. The MBB system did just that, and in the end, they relied on Gerardi to connect the system to their website through the easy use of widgets. The Gerardi Group is excited to be on the right path now to meet their marketing goals. The system was easy for them to jump right in and use, but they continue to learn new ways the system can help them. Some of their favorite things about the MBB are:

• Ease of use- From simple implementation, to set up, daily use and maintenance
• They get the displays they want- The MBB has all of the data fields from the MLS, this means that Brokers can slice and dice the data any way they want to execute niche marketing
• The MBB delivers on everything it says it can do

They currently have their map tools, details search, office listings, and my listing pages set up for SEO optimization with the community and front property page coming next. They can now drive traffic to one place and increase sign-up conversions. Gerardi is working on rounding out the site with more specific landing pages that will increase conversion and their SEO. “We are using specialty pages to rank for our long-term SEO goals which will ultimately give us better leads and help decrease our advertising spend,” said Gerardi. Once these things are up and running they will be able to buy more specific keywords and really zero in on their target audiences.

So, check back with us because 2017 is all about dedicating time to make the tools work for them and setting some benchmarks. We will follow-up with them and let you know what the results are. If you want to see a demo of how the MBB works click here. If want to learn how you can transform your online presence, marketing and advertising, then contact us.