The Strategy Behind Sparse Home Staging

Real Estate Agent with Keller Williams First Coast Realty - The Marro Team

Perfect furniture choice and placement are the hallmarks of professionally trained Stagers. And once you've viewed enough staged homes, you'll notice this somewhat odd, recurring sparsity.

No, your stager isn't low on inventory. And he or she is not trying to up-sell to a larger, more satisfying staging package. And no, another stager, if they know anything about the psychology behind staging, will do it any differently.

There is a method to the madness, because furniture that is:

  • Too big and room looks small
  • Too small and the furniture is devoid of the point of representing normal function
  • Too loud and it detracts from architectural interest and turns off the sense of the home as a tranquil sanctuary
  • Too quiet and the space lacks flavor and memorability
  • Too much, and buyers won't be able to envision their own favorite things in the space, leaving them with the sense that the home is too small for them.
  • Too scant, and the space just doesn't immediately read as a livable, attractive home

The takeaway as potential buyers leave your staged property is 

"We could especially live in this home, and LIVE WELL."


The fact of the matter is, there can't be a lot of stuff in the room. Only the carefully chosen essentials to demonstrate function and enhance beauty are warranted. The blank, empty spaces that one sees in staged rooms are crucial. They may say "blank" or "sparse" to you, but when one is actively hunting for a home, the message is clear. That empty spot here and there does something the other homes aren't doing. Staging gives a buyer a clear vision of how it feel be to come home to that address and imagine exactly what they will put in those blank spaces, when they own it.

If you have any questions about home staging, please feel free to ask.

At Rave Home Staging, we have answers.


Melissa Marro Signature Line

 Melissa Marro Signature Line

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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).


Comments (1)

William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I see a vacant house with just a few pieces of funiture being best

Mar 05, 2017 05:10 PM