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Zurple Lead Generation - A Case Study

By
Services for Real Estate Pros with Inbound Real Estate Marketing L.L.C.

Active Rain Community, 

 

Zurple. If you don't already know it's a real estate lead generation platform. You can find Active Rain User Reviews including one of my own HERE.

 

Zurple advertises on facebook and Google/Bing looking for buyers and sellers prospects. It sends those prospects to a website. 

 

Google Keyword Screen Capture " Denver Homes For Sale

 

The website looks like this. I've outlined the important elements of the home page. 

Zurple Website Home Page

 

 

You can click on "address" as part of this search results page and others. That's when Zurple requires registration. If you register you see a unique page combining "listing" push pins and Google street view of the listing you are interested in. 

Image of a Zurple address search result.

 

I have already posted on this topic and created a video. Here are the links to both. 

 

VIDEO REVIEW OF ZURPLE.

DETAILED CASE STUDY OF ZURPLE.

 

Duplicating content you've already produced is tough which is why I am linking to the stuff I have already done. I have learned a tremendous amount about Zurple. If you know who they are and have Questions just add them to the comments.

Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

I've never heard of Zurple. It has been my experience that most people won't register to get the information.

Mar 07, 2017 05:41 PM
Robert Newman

Sybil, the secret to lead generation online is offering something the prospect already knows they want behind a registration wall. I've used MANY different methods but the most common is photographs of a property the customer is looking at. I did a video SEVEN years ago that is still relevant that shows how I used IDX broker to generate leads for a client using the method I just described. This method currently generates 100's of leads for realtors I work with. Those leads produce a significant amount of revenue.  Here is the video. https://www.youtube.com/watch?v=TwH_UaKFMVM

Mar 07, 2017 08:04 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Thank you for the review and the tips Robert Newman

Oct 30, 2017 06:42 AM
Robert Newman

Thanks for taking the time to leave a comment! I hope you found the review helpful. 

Oct 30, 2017 08:01 AM