How Much Marketing Is Considered Enough Marketing? There Is No Limit !

Services for Real Estate Pros with RE/MAX Executive Realty 104763

Can you ever do too much marketing?  Spring is at our doorstep, and that means activity is improving.  I want it to continue at a faster pace. I market every day online and offline to make that happen.

Land postcards have been mailed and will continue every month until the first snow flake falls again. We have a few builders, but they won’t go everywhere. That means the builder postcards are going out soon. A database of 400 builders will be in the mail next week, and we’ll be playing “matchmaker” with our land and builders who call.


Currently, we have a signed purchase and sales on one lot; an offer ready to be negotiated on a 68 lot subdivision; and another on a three lot subdivision.


Postcards for a Free Market Analysis are mailed every month, and we have 8 new listings from them within the past few weeks. Now, I’m also mailing 1,000 postcards to the database of each of the two team members.  Andy received a call today, and Melissa had one two weeks ago.

I think about marketing all day.  My thoughts usually result in another marketing piece. It all begins with a creative thought and ends with phone calls.  We never know when the calls will come in; but the more we market, the greater the results.

Remember, perception becomes reality in the real estate business.  Flood the market to satisfy a variety of needs and wants, and people will respond.  There’s nothing more energizing than to witness team members full of life and hungry for more. My job is to make sure they’re fed, and no one starves!!!

I’m not sure this could be done without niches. Land, new homes and resale listings are our niches.  You can and should have more than one, but “it works best when they complement each other.” 

Builders need land to build the new homes, and those who will buy it always have something to sell. Our focus is on all three, and we’re well versed with each of them. This has been my marketing plan for the past 39 years, and it’s carved in stone.

We need to train the next generation of family members to keep this train moving!!! Someday, I might retire!!! Maybe!!!



Posted by


Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



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Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Build on....that post office in Franklin has got to thank you every day !

Mar 09, 2017 04:21 AM #17
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Hi Barbara.  Your team is lucky to have you helping with their marketing.

Mar 09, 2017 05:25 AM #18
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Gabe Sanders I wish it were just "helping".... they saddled me the whole thing!!!!

Mar 09, 2017 05:27 AM #19
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

"Flood the market to satisfy a variety of needs and wants"...this is why you and your teams are so successful Barbara!

Mar 09, 2017 05:32 AM #20
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Morning - Top of mind in your prospect's mind.  Be first, be last, be steady.  You have it nailed.

Mar 09, 2017 08:17 AM #21
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

I do not think you can have too much. There is so many kinds and a mix of old school and new tech work great. I was surprised by the rash of questions asking how to market, i did love your answers Barbara Todaro . Cant wait for this wind to slow 

Mar 09, 2017 01:58 PM #22
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Our marketing drives a business . . . .  so our marketing has to support our business.

Good luck and success.

Lou Ludwig

Mar 09, 2017 08:27 PM #23
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello you Marketing Guru,  You are always so right, there is no limit, you want that phone to RING!!!!

Mar 10, 2017 06:53 AM #24
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

You inspire us everyday Barbara Todaro and kick my butt to do considerable mailings and to go out farther with them consistently...thank you!

Mar 10, 2017 11:37 AM #25
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Ginny Gorman target marketing is done best with direct mail marketing....have a target and make it a bulls eye....there are very few new listings in my area.... Tammy and her team have 8 new ones signed and will be on the market next week after the photographer takes his photos....

they're ALL from postcards....every one of them....

Mar 10, 2017 11:53 AM #26
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Marketing is like stoking a steam engine furnace: If it isn't fed it stops to run and we want it to run a long time

Mar 10, 2017 12:22 PM #27
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Barbara!  I don't see you retiring - I see us both loving what we do so much that we sail right into eternity doing just that!  As for your marketing, like Ginny Gorman said, we should all take a page out of your book of marketing!  You certainly inspire us beyond our comfort zone.  Have a fabulous weekend!

Mar 11, 2017 07:04 AM #28
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                                    Thank you Barbara Todaro 

Mar 11, 2017 06:36 PM #29
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Its all about being the first agent in mind. You never know when the need or the discussion will surface.  Right on target here!

Mar 12, 2017 04:09 AM #30
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I can see why Kathy chose your post to high light this week!

Mar 12, 2017 07:04 AM #31
Melissa Jackson
Citiwide Alliance Realty - Weatherford, TX
Helping You Make The Right Move

Barbara Todaro you have a plan and  work your business!  Yes, staying in front of your market with options will keep you busy.  Niche marketing is working well for you. Stay in front of them. 

Mar 12, 2017 08:36 PM #32
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

For the life of me, I don't understand how anyone in our industry (agent or lender) cannot see the wisdom in marketing themselves ... or expect to draw business without it, Barbara Todaro.  There are so many agents/lenders competing for the same business ... we need to stand out .. and be remembered.

You continue to be the guru ...


Mar 14, 2017 01:56 PM #33
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Barbara, I need to get serious about the postcards. You're encouragement is greatly appreciated.

Mar 14, 2017 04:57 PM #34
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

I worked for one of the most successful RE marketing brokerages in Texas.  We never took a listing but sold over 600 homes with 6 agents.  It was all in the marketing. 

Mar 15, 2017 06:51 AM #35
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Awesome marketing ideas!  I love your "Change is constant" idea.  Timeless!

Mar 20, 2017 07:58 PM #36
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Marketing Agent for The Todaro Team
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