How to use #hashtags for your real estate business

Services for Real Estate Pros with Inbound Real Estate Marketing L.L.C.

Active Rain Community: 


This --> # is a hashtag. You use it in front of a keyword like #losangelesrealestate and it helps your social media posts become more visible on these social media platforms: 


  • Instagram 
  • Twitter
  • Google + 
  • Facebook 
  • Pinterest 


Using hashtags on Instagram. Hashtags act as filters for people doing searches as well as keywords that can be searched with or without hashtags. Example on the left is search results based on a real estate search. The one on the right is one of LA's top real estate brokers announcing an open house in Los Angeles. Note the use of #beverlyhills and #luxury. 

Real estate hashtag  JoyceRey Hashtag


Hashtags are used differently on EACH social media platform. The two platforms a real estate professional would get the most benefit out of applying hashtags are Instagram and Pinterest. You might want more detailed instructions ones that include ALL the social media platforms real estate agents use. You can find that information by following the link, 




I created a Video Tutorial that is 15 minutes in length and shows you how to use Instagram, Pinterest, Google +, and Facebook hashtags. This simple tactic can increase traffic to your social channels, allow you to farm neighborhoods and niches online.  


As Always I really appreciate those of you that drop my Active Rain blog. I hope some of you have been following along and are starting to see increased online marketing results. 




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Shannon Gilmore, CRS
Long and Foster Real Estate - Warrenton, VA
Real Estate Sales Associate with Long and Foster

Thank for this post I am going to watch video ... #hopeithelps haha

Apr 13, 2017 02:04 PM #1
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