The March challenge from marketing gurus Ron and Alexandra Seigel is an important exercise for all of us. It not only gives us the opportunity to recognize great brands, but the process in determining why we chose the brands can lead us to some our core values. And the best part, those values can help us attract like-minded clients.
Raegan wearing her boots and vest from Nordstrom.
We both named Nordstrom as a store we completely trust, and frequently support, for many of our clothing purchases. While its headquarters is in Seattle, you'll find the luxury department stores throughout the United States and Canada. In a classic rags-to-riches story, Swedish immigrant John W. Nordstrom built the chain from a humble shoe shop into a well-known luxury brand through exceptional customer service, selection, quality, and value. Today, the family-run Nordstrom empire is still known for its enduring commitment to an outstanding customer experience. We have never been disappointed with our in-person, or online purchases. In the rare event something doesn't work out, for whatever reason, their ease of returns is truly hassle-free.
Our favorite grocery store.
New Seasons is a regional grocery chain that also ranks high in customer service. Not only do they carry locally-sourced organic produce, meats and seafood, they offer competitive prices in a genuinely friendly environment. It has the feel of a corner grocery store, but with a broad selection of products, from every day staples to exotic gourmet foods. Their staff is always helpful without being intrusive, to the point we look forward to our shopping excursions. It has qualified for B Corp certification for its sustainability and environmental performance. In such a competitive environment, the company continues to grow and thrive based on its products, quality, and customer service.
As outdoor lovers, another brand we completely trust is Patagonia. All of our grandchildren have worn Nano Puff jackets, gifts from us, and their parents say they wear better and outperform other similar products. We both frequently wear Patagonia jackets, shirts, and rain gear for our outdoor adventures, and our experience has been the same. They not only look good, but perform well and are partially made with recycled materials. While they too offer above and beyond customer service and products, we especially respect their global commitment to sustainability and the environment. Their mission statement says it all. "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis." Bravo.