Texting, tweeting, posting comments, writing reviews: there are plenty of ways for smartphone users to communicate with friends, strangers, and companies without ever having a conversation. But research shows the good old-fashioned phone call hasn’t gone out of style—in fact, thanks to click-to-call technology, calls to businesses are on the rise and expected to keep rising, with a predicted 162 billion calls to businesses from smartphones in 2019. That’s great news for real estate agents and business owners everywhere, and two key ingredients can help you drive more buyers to your business line: a clickable, easy-to-find number, and a quality phone experience. Here are some practical tips for getting there:
Check your Google listing. Make sure your Google business information is current and includes a visible phone number. This ensures buyers will be able to call you directly from the Google call icon. For more information on claiming your business and managing your listing, check out Google’s support page.
Get ’em clicking. Adding a “click to call” button to your website is a great way to encourage buyers to reach you with a single click—and you don’t have to be a web designer to figure it out. This quick guide can help you get started.
Make your web presence mobile friendly. Ensure your phone number prominent and clickable on your website, and limit the need for scrolling by putting your number near the top of your homepage. Include your number in the same spot on the various pages of your site, and add it to your site’s header, footer, contact page, and any calls to action. If you use mobile ads, include a clickable number there, too. A simple line of code is all it takes: 1-866-611-7829
Set yourself up for success. Getting more calls is great—if you create a great experience for callers. Automated systems and voicemail don’t cut it: 74% of mobile users are likely to choose another business after a poor phone experience. Delivering an excellent impression from the first call is critical, especially with 53% of buyers evaluating more than one agent. Of course, you have much more to do than managing incoming calls, and you can’t just drop everything to answer the phone in the middle of a home tour or a signing. A virtual receptionist service is a cost-effective way to ensure every caller reaches a warm, friendly person dedicated to making their day—building connections and helping you win business. Services like Ruby® Receptionists offer live evening and weekend coverage, plus an impressive suite of features to help you wow new and potential buyers, streamline your day-to-day operations, and manage your calls from anywhere. Plus, ActiveRain members receive a lifetime 5% discount on Ruby’s monthly plans. Learn more at www.callruby.com/activerain.