How to Attract More Buyers with Click-to-Call

By
Services for Real Estate Pros with Ruby Receptionists

Texting, tweeting, posting comments, writing reviews: there are plenty of ways for smartphone users to communicate with friends, strangers, and companies without ever having a conversation. But research shows the good old-fashioned phone call hasn’t gone out of style—in fact, thanks to click-to-call technology, calls to businesses are on the rise and expected to keep rising, with a predicted 162 billion calls to businesses from smartphones in 2019. That’s great news for real estate agents and business owners everywhere, and two key ingredients can help you drive more buyers to your business line: a clickable, easy-to-find number, and a quality phone experience. Here are some practical tips for getting there:


Check your Google listing. Make sure your Google business information is current and includes a visible phone number. This ensures buyers will be able to call you directly from the Google call icon. For more information on claiming your business and managing your listing, check out Google’s support page.


Get ’em clicking. Adding a “click to call” button to your website is a great way to encourage buyers to reach you with a single click—and you don’t have to be a web designer to figure it out. This quick guide can help you get started.


Make your web presence mobile friendly. Ensure your phone number prominent and clickable on your website, and limit the need for scrolling by putting your number near the top of your homepage. Include your number in the same spot on the various pages of your site, and add it to your site’s header, footer, contact page, and any calls to action. If you use mobile ads, include a clickable number there, too. A simple line of code is all it takes: 1-866-611-7829


Set yourself up for success. Getting more calls is great—if you create a great experience for callers. Automated systems and voicemail don’t cut it: 74% of mobile users are likely to choose another business after a poor phone experience. Delivering an excellent impression from the first call is critical, especially with 53% of buyers evaluating more than one agent. Of course, you have much more to do than managing incoming calls, and you can’t just drop everything to answer the phone in the middle of a home tour or a signing. A virtual receptionist service is a cost-effective way to ensure every caller reaches a warm, friendly person dedicated to making their day—building connections and helping you win business. Services like Ruby® Receptionists offer live evening and weekend coverage, plus an impressive suite of features to help you wow new and potential buyers, streamline your day-to-day operations, and manage your calls from anywhere. Plus, ActiveRain members receive a lifetime 5% discount on Ruby’s monthly plans. Learn more at www.callruby.com/activerain.

 

Comments (24)

Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Hey thank you for the heads up ! I'll make the adjustments you've shared .

Mar 10, 2017 05:37 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Ashley and Welcome to the Rain where we all help each other and learn from each other.  Make it a great day!

Mar 10, 2017 06:31 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Ashley Fisher A very helpful blog post that I will save for future reference. Thank you and have a great weekend!

Mar 10, 2017 06:46 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Welcome to ActiveRain! Thank you for the advice.

Mar 11, 2017 05:15 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Ashley!

Welcome to Active Rain, looking forward to reading many more of your posts, let me know if there is anything that I can do to help as you get started here.
All the best of success to you.
Bob

Mar 11, 2017 09:06 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Welcome to ActiveRain Ashley Fisher.

This is The Best place to learn, share and build relationships with like-minded professionals.

Mar 13, 2017 10:35 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Call to action it is - we always should have it - in all of our promotions and blogs.

Mar 13, 2017 10:36 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

The easier it is to respond, the more response you get.

Mar 16, 2017 01:11 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I have a 10 year old modern home on the market for lease. It has been 2 months and I get 1340 viewers from the video and viewings. At least 30 inquires each week. Silicon Valley is supposed to have a severe shortage of housing. Priced for rent at right price(price reduced 2X). So far one applicant showed interest and had more open houses than a home for sale. 

If I get charged a dollar per click I will be a very poor man.    The same with Palo Alto rental. Completely gutted, two showed up after making a video. Not as many clicks.  If the market is slow the number of clicks will not help. Lucily it is not Adword click.

Mar 16, 2017 07:45 AM
Criss-Cross Financial Group
Criss-Cross Financial Group - Asheville, NC
www.iLoveCFG.com

Just added a click to call button on my facebook page. Thanks Ashley!

Mar 16, 2017 10:06 AM
Margaret Goss

Criss-Cross Financial Group - did you follow the direction in the link above (quick guide) to add it to Facebook?

Mar 16, 2017 01:10 PM
Cheryl Dukes . . . . . Intown Atlanta
Solid Source Realty, Inc. - Atlanta, GA

Thank you for that coding lesson, Ashley Fisher. That has saved me hours.

Mar 16, 2017 10:11 AM
Claudia Rydel
Rydel Interiors - Chalfont, PA
Rydel Interiors Certified Professional Home Stager

great information! Thank you Ashley, I love the idea of the click to call button.

Mar 16, 2017 06:04 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Ashley,

That sounds like a swell idea.

Mar 16, 2017 06:33 PM
Karol Romero
Freedom Mortgage - Miami, FL
Condos, Jumbos, and Down Payment Assistance Loans

I believe your article was excellent, the good old-fashioned phone call, and an actual human being is not going away!  I for dialing big companies like AT&T, and the like, and pressing a bunch of numbers only to find that they will not have a human being throughout the process.  I recently read a wonderful book by a good friend of mine, It's All About THEM!  The consistency of following up the phone calls with an actual face-to-face has always worked for me.  I insist if my clients have a moment, we should at least meat once before the closing, which I always attend.  I attend all my closings and show up with a gift, a small token of appreciation for a client who could have gone anywhere else with their business, and closed a very important investment with me!  Thank you much for posting this!

Mar 16, 2017 06:51 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Great advice. Easy is always better for encouraging action.

Welcome to the Rain.

Best wishes

Mar 16, 2017 07:57 PM
Brian DeYoung
also affiliated with Berkshire Hathaway Home Services Heritage Realty - Ithaca, NY
The Realtor with personal investment background

I loved the advice, and the stats. Thank you. I do have a bad phone experience. And dislike speaking to a machine.

Mar 16, 2017 08:22 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There's a psychological convenience to it all, you're right. If it's in front of them, there's not so much resistance

Mar 16, 2017 11:45 PM
Pete Baranowsky Jr
The Castle Team at Maximum One Realty Greater Atlanata - Dallas, GA
Selling Good Homes, Priced Right, Quickly

Ashley Fisher Thank you Ashley, I will make these changes today.  Welcome to Active Rain, you're going to love it!

Mar 17, 2017 05:18 AM
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Welcome to the Active Rain community. Congratulations on sharing your first blog.  I love the click to call button.

Mar 17, 2017 10:37 PM
Gayle Barton, Forsyth County Real Estate
BERKSHIRE HATHAWAY Georgia Properties - Cumming, GA
Cumming GA Homes For Sale (404) 710-0204

Thanks for a great article Ashley Fisher.  Very helpful to me personally!

Apr 21, 2017 04:43 AM