The three name brands I trust and they represent my value system...

Real Estate Agent with Berkshire Hathaway HomeServices 01238708

Thanks to another Active Rain Challenge we were asked to identify three Brands that we respect and how they relate to our business as Realtors. Thank you Ron and Alexandra Seigel   for such a thought provoking challenge.

As a Beverly Hills Realtor, my goals and objectives are providing the ultimate in client service. I always want my clients to be assured and aware that I am looking out for their best interests and my fiduciary responsibility is geared to achieving their goals, dreams, wants and needs. I do this by providing fast, efficient and knowledgeable advice to all my clients. I am passionate about client service, a perfectionist and I will not stop until my client gets what they want.

The three name brands I trust and that represent my value system as a Beverly Hills Realtor are Lexus, Bose and Berkshire Hathaway.

If you have ever visited Beverly Hills and vicinity you cannot help but notice that every Luxury Vehicle you have ever heard of or seen in the movies or in luxury magazines can be found on the streets of Beverly Hills. We have them all here in plain sight every day either parked or sitting in our world-famous traffic jams.

 In 2003 I decided that I wanted a reliable, luxury vehicle that would represent my image as a successful, trustworthy and reliable Realtor.  It also had to be a functional transportation vehicle for my signs as well as my clients. Keep in mind in 2003 we still had clients ride with us to look at properties. Today, we still ride with International Clients who are considering to purchase properties in Beverly Hills. As well as Relocation clients, not just from all over the Globe, but even from the United States as well.

With that said after I did all my research, I test drove most of the Luxury vehicles and the answer became clear to me. Lexus was the brand I found most reliable and comfortable for my needs; with that I bought the Lexus RX 330. It represented luxury and reliability yet not being ostentatious. It projected a bit of frugality while still being luxurious and showing success.

If you recall the Lexus was obsessed with attention to detail and their slogan was “The Relentless Pursuit of Perfection”.  Fourteen years later I am still driving a Lexus, now an RX 350 because their reliability remains and their quality improved. I have heard that Lexus changed their slogan to “The Passionate Pursuit of Perfection” either way it is in line with my goals and standards.

Bose Corporation, founded by an MIT (Massachusetts Institute of Technology) graduate Amar Bose. When you say Surround Sound, The Wave and Noise Cancelling Headphones, the name Bose comes to mind. Bose focused on the fundamental weakness of the Luxury Sound Speakers and carved out a niche market just as I did when I relocated from Boston to Los Angeles and established myself as the Land Specialist. There was a void to be filled, since not too many agents in the greater Los Angeles area wanted to bother learning about land not alone try to sell them. Hence, I carved out my place in the greater Los Angeles area as the go to person for land. Just as Bose did, I achieved this by extensive research, learning and establishing myself as the Land Man in the greater Los Angeles area where not only principals but agents from the community come to me for advice and refer land buyers and sellers to me.

As most of you who know me are aware that I am Beverly Hills Realtor and am affiliated with Berkshire Hathaway HomeService of California. We are a Berkshire Hathaway company.  The company has averaged an annual growth of 19.7 % for the last 49 years, compared to the S & P 500 which only average 9.8% growth for the same period with the least amount of debt. This achievement is all due to Warren Buffet, the billionaire from Omaha Nebraska. Fortune Magazine named Berkshire Hathaway the third most admired and trusted company name for reliability of all the name brands.

I am   incredibly honored to be part of this Name Brand. In case you are wondering, the only two above this list was Google & Apple.   My motto and slogan for the past twenty plus years has been “For All Your Real Estate Needs!” No property or client is too small or too big for me and I provide you with the same quality service. Hence all you have to do is look at my listing inventory: my least expensive listing is $49,000.00 and my most expensive listing is $21,500,000.


If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del Rey, Venice or Malibu, feel free to contact me at 310.486.1002 (m) or or visit one of my websites at  I am a Pet Friendly Realtor and I contribute a portion of my commission to local animal rescue organizations.


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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Endre Barath, Jr. I love seeing what everyone drives... the majority drive Lexus.....and I, too, buy the brand Bose... great sound...

Mar 12, 2017 04:54 AM #2
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning Endre.  Lexus keeps coming up when I read these.  Must be an exceptional vehicle

Mar 12, 2017 04:58 AM #3
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Not a car person....Don't listen much...and the Brokerage has a ton to do with the Broker...different everywhere.....and not always trusted...always interesting to hear who likes what kind of whatever.

Mar 12, 2017 05:36 AM #4
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Endre Barath, Jr. - Coming from SoCal, Cars matter....a lot!  When you drive 25,000 to 35,000 miles a year in heavy traffic, your car is your home (so to speak!). Good sound systems, smooth and quiet ride and luxury amenities are a must. 

I have owned a lot of the major brands, Lexus being one of them.  I loved my Lexus! Actually I can't figure out why I didn't get another one. BUT, cars don't matter in Sedona. You get a car that you can drive in all weather conditions including dirt pot hole roads.  My husband has a 2004 Jeep Rubicon with 25,000 miles on it. Believe it or not even with the rock climbing the tires are still good! 

Mar 12, 2017 06:34 AM #5
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Endre. I think you did your homework and are happy with your choices.

Mar 12, 2017 07:09 AM #6
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Thank you for your participation in this challenge.  What a nice array of choices, and I love the color of your Lexus/  Not long ago we were in the Bose store in Century City and it was great fun listening to the sound of the different speakers, etc.  We are delighted you found a home at Berkshire Hathaway.  A

Mar 12, 2017 07:37 AM #7
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Endre --- good choices but I was expecting something from the animal world, a wine/food boutique and maybe a favorite bookstore(or two or more).   

Mar 12, 2017 08:27 AM #8
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire


Nicely written and a tribute to your style. I will have to think on this for me, cheers cvc

Mar 12, 2017 09:20 AM #9
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Endre Barath, Jr. - You're a great advocate for quality! I can understand why clients and repeat clients love you so much!

Mar 12, 2017 10:30 AM #10
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Good afternoon Endre,

Lexus is one fine automobile and with Bose Speakers has an exceptional sound.

Make yourself an astonishing day.

Mar 12, 2017 11:34 AM #11
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Endre - Excellent post - even though I have no real experience with any of your chosen brands, their reputation is consistent with excellence. As an aside, Mary and I did consider the Lexus a while back, but when we test drove one, it was way too civilized, so we bought a Jag instead.

Mar 12, 2017 12:55 PM #12
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Endre You certainly know what works for you, and you have not been disappointed by the Brands you chose.


Mar 12, 2017 12:57 PM #13
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Endre, I'm a fan of Bose and have been for years. Berkshire Hathaway is lucky to have you on their team.

Mar 12, 2017 01:17 PM #14
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

 Endre Barath, Jr.  Great choices luxury cars are so important . We spend so much time in our car why not drive something that is safe comfortable and beautiful . I enjoyed readong your entry .

Mar 12, 2017 01:53 PM #15
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Very familiar with Lexus and love your choice and color. You listed 3 excellent brands, Endre! And as for speakers, poor sound is not only annoying to me, it actually disturbs my total equilibrium - mind, body, spirit, 

Mar 12, 2017 01:54 PM #16
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Endre, excellent post about the Brands you trust and how they fit into your own value system. 

Mar 12, 2017 02:22 PM #17
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Endre really good post!  I like the way you blend real estate and your favorite brands together seemlessly. The bose brand is awesome - agreed. I just purchased a wireless Bose to use while teaching. The sounds is incredible!

Mar 12, 2017 04:28 PM #18
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Endre I own a Bose but still working on the Lexus.  You are a man of good taste my friend.

Mar 12, 2017 07:01 PM #19
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Great choice for your top three trusted brands.

Good luck and success.

Lou Ludwig

Mar 12, 2017 07:54 PM #20
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

If a realtor wants a reliable car Lexus is the first that comes to my mind. I went to a high end brokerage office in Saratoga, CA. I saw one row of Lexus cars. I was told when sign on they ask what car you drive and jot it on the applications.

Apr 10, 2017 07:20 PM #21
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Endre Barath, Jr.

Realtor - Los Angeles Home Sales 310.486.1002
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