Brand loyalty, you can't beat IBM, Honda, and Waze Map

Real Estate Agent with (408) 425-1601 CA bre 1519182

                                                                                Sam Shueh 

                                                           Realty One Group

                                                            Campbell, CA 


Early on I recall many people who could not say computer and often call it IBM. In my humble opinion, many companies released a product often with minimum amount of stress testing, as long as more products leaving the factory than returning, most manufacturers are generally pleased.  IBM, unlike others actually test and stand behind every specifications come back with actual data ascertain it will exceed quarter million hours of running time (30 years continuous use). Whether it was an enterprise hard drive, laser printer or typewriter they are designed to last longer than intended use. I still have a Selectric type writer bought over 30 years ago. I use it now and then. In the 90s I recall a hard drive purchased by the British government failed. It was shipped to US hard drive division with secretive content.  Data were recovered quickly and an field engineer flew to London carrying a new hard drive in person and an extensive failure analysis report and corrective action to assure to the customer that they have a handle on the problem. I doubt its competitor will go in depth as the Big Blue.  Wall Street today still uses Z mainframes due to its rugged design & high reliability.  



Unlike the Big Blue it came as an outgrowth of motor cycles.  It was one of those well refined vehicles which appeared to be smaller than its US counter parts. Honda CVCC was one of those vehicles which was spectacular in fuel efficiency and burned clean without a catalytic converter. The converter on US cars weight 35 pounds and had platinum inside. In California, on a hot day I saw many bigger Buick, Ford cars over-heated on I-5 Grape Vine while the nimble Civic surpass their American packed clumsy passenger vehicles. It moved manufacturing from Japan to Ohio in 1982. The CRX was the first American built car to reach a gas mileage of 50 mpg! It saved a lot of time standing fighting for precious gas then. Granted Acura is more an luxuries brand with more features.  I like simplicity.  I drive a new Civic to show homes. The trunk is roomy enough to hold all Open House signs and my realtor tool box (Silicon Valley Realtor Tool Kit). I have never been criticized for driving a basic car showing homes. People find it is roomy and the high tech features, camera etc is awsome for the price.  What does Mark Zukerburg drive?  Well, he drives a VW Golf, even more basic.   Does car brand mean success? 



GPS must be the most successful navigational tool to keep all realtors from being non-neighborhood specialists.  I used a printed map and people made remarks that I do not know my way around. Garmin was a great tool.  It gave me vocal directions in Spanish to make the day interesting.  Apple map was so bad I let it go. No, I am not going to drive across the runway to get to the airport terminals as (apple-maps-bad).  Closest is Google maps while it does the job. I never get the voice activate feature working right and often have go in circles in some neighborhoods trust my instinct instead.


Waze is a Google acquired product developed by a handful of Israel programmers. It is an Android compatible product that gives you real time traffic and direction. When I see traffic backup I looked at these cherries (traffic jam) then take an alternative route. Its ads is minimum but if I need to pull in a gas station the direction is also at my finger tip.  It is popular in 13 countries. The only bad experience is it does not differentiate banks from ATMs. I wasted a lot of time to go to places looking for a notary public. It is audio and advise one what next street to take and merging directions.  



Snopsis on Mortgage Interest Rate vs Affordability (Silicon Valley affordability)   

How is my Silicon Valley home worth? (Silicon Valley Home Values

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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Sam

Thanks for sharing your brand recommendations. IBM has certainly had a significant brand presence in technology for as long as I can recall! I know a number of people who are big Honda fans! I didn't know Mark Z drove a VW Golf!!


Mar 16, 2017 12:05 PM #1
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Thank you for your entry. I really enjoyed reading you post. All three of your choices are great. I liked your perspective on your favorite brands. A

Mar 16, 2017 12:27 PM #2
Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

My father used to work for IBM when they were first starting up-- nice to see their products are still something people talk about. My youngest LOVES using Waze and downloaded it on to my phone. It is one of the better navigation apps that I've seen in my limited experience with them.

Mar 16, 2017 12:40 PM #3
marti garaughty - Montreal, QC
a highly caffeinated creative type...

marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Mar 16, 2017 01:43 PM #4
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

I interviewed with IBM in 1986, then chose to go into real estate when the man interviewing me said everything we teach you this year, forget and learn something new as technology was exploding back then. I do love Waze Sam Shueh and use it daily

Mar 16, 2017 03:52 PM #5
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

IBM typewriters are the best! Great post on these great brands!

Apr 06, 2017 01:34 PM #6
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