The granddaddy of disrupters, Zillow, has just made another big announcement. And, while it may cause some Realtors® and Brokers trouble, it offers you (the Loan Officer) an opportunity to be a value-added resource for them.
On May 1st Zillow will no longer allow Agents to post listing manually to Zillow or Trulia. So what does this mean? Agents who do not use or have access to a service that has a direct MLS feed to Zillow are going to have an immediate need. Enter your opportunity to put on a cape and be their superhero. You can provide a service that will build new relationships and new business.
Partnering with a company like MoreLoans4U will allow you to engage Realtors with a co-marketing message that will solve their new syndication problem. Not only will you be able to offer them access to a complete Property Marketing solution (white labeled for you) that will automate their marketing and impress sellers, but you have also solved their syndication listing issue because MoreLoans4U directly feeds to Zillow and Trulia.
By offering “amenities” beyond traditional services, you will be able to build more relationships with more Realtors and bring in more leads. As agents use your solution, you will gain massive exposure through your financing messages to the buyer market looking at their listings.
You will be able to offer so much more than “delicious pastry delivery service”. You might still want to lead with the doughnuts and muffins, but tools like MoreLoans4U will be the offering that closes the deal and seals the relationship. If you would like to see how it works contact us.
To read an in-depth article the decision to remove manual postings, you can check out this article from Inman.