They do not teach you about marketing in real estate school.
No one ever mentioned how important marketing was in real estate school. Homes that are well marketed tend to sell for more money and in less time, but no one mentioned that. I learned about joint tenancy but not about how to properly list my clients homes.
My first broker was no help.
My first broker provided no insight either. He showed me how to fill out the MLS data and after that I was on my own. This made me mad at first as a young agent as I believed that a broker had a real duty to the client and should help me learn to be better at my job.
I set a post, a sign and then I prayed to God to sell my listing.
Seriously, there was not much more I could do, at least I thought. I did not know what to do, I made some flyers (they were really bad) and I honestly did my best but I had no idea how to market. I ran no adds, I hosted a few, unadvertised open houses and that was it. The rest was up to God and the MLS.
Thankfully, God took pity on me.
My listing did sell and I looked good to the client. Lucky for me the market was getting hot and I had the listing at the right time.
Since then, obviously I see the value in marketing.
Today, I spend a lot of money on marketing my listings, on average around $1,500 per listing. I use the marketing as a tool to obtain new buyers, listings and obviously to help attract buyers to the property. I have professional video created, aerial photos, websites, print adds, color flyers, professionally created for each listing. Sometimes I think (and have had a client actually say) I get a little carried away with my advertising.
I do it so I will never regret the way I represented a client.
Today I spend the money to ensure I can never look back again and wish I did a better job. I take pride in every listing and every buyer and am glad that I eventually figured out the importance of doing all you can, which is a lot more than a sign and a prayer.