Why I chose Low-Maintenance Golf Communities as my Specialization - First, I believe that everyone should specialize, the more specialized you can become, the more valuable you become to those that require your services. I have understood for several years now, that the top agents, the top doctors, the top musicians and actors are all specialists in their field. All of the rest, those that you never hear about, they are trying to be all things to all people, generalists, taking on anyone and everyone.
I once heard an insurance agent in a leads group that I was a part of say, when asked who a good lead for him might be, he answered "Anyone that can fog a mirror". Please do not be this guy. How in the hell am I supposed to send business your way when you answer that question with that response.
People need a "handle" they need to carry you around with them, they need to think of you when the occasion arises where they need your services or they hear of someone that needs your services. I want everyone to think of me when they hear Low Maintenance living or golf course living. Everyone knows at least a dozen agents, but I doubt any of them can tell you what those agents specialize in, or if they can, I am guessing that agent is very productive.
Back to my point, I was frustrated with this business several years ago, I was the guy that would do anything for anyone at anytime, and had no plan whatsoever, I was burning out, running myself ragged and never seeming to get ahead of the game. Always chasing and always spending way to much time and effort on so little return. I would try to do what I saw very productive agents do, buy a full page magazine ad, send out just listed, just sold cards, buy space in the newspaper and on and on. I had no focus and no money.
So I went golfing. I needed to clear my head and nothing does that better for me than the meditative sport of golf. Just me and my thoughts for several hours on a lushly manicured open space with a little athleticism and coordination thrown in. I was thinking how nice it would be to live on a golf course and come out every morning and play some golf before I started my day, then I saw a home for sale and a small light bulb went on. I made a mental note to research agents that specialize in golf course properties.
I found over 500 in the Denver area, I was bummed, but I dug in deeper and realized only a couple actually sold homes on golf courses. I saw a window and called a golf magazine, asked if I could write for them and they welcomed me in. I started writing real estate articles and the communities around golf courses. I saw my first published article and fell in love with the writing and the golf course communities.
I have been an avid golfer for almost 40 years and spend a lot of time on the course, it seemed a natural for me. I wanted to separate myself from the rest of the field, so I stepped back and really thought about the courses I had been writing about, which are my favorites, where would I live if I could live on any of these courses. there are most definitely some amazing houses on golf courses around the world and Denver is no different, however, i prefer a low maintenance style of home, more specifically, a patio home or golf villa, now we are getting somewhere.
I realized that there were luxury agents selling homes in the country club communities, and while those are very nice, they are not in my wheelhouse. I decided to research communities where I would and could actually live.
Thus began my deep dive into the world of low-maintenance golf communities in the Denver Metro area. There are scores of courses in the Denver area, but only a dozen or so that are what I focus on, these courses feature free standing homes priced from around $750-1.5M and also have attached townhomes, golf villas, patio homes and even condos that are in the $350-1.5M range. This is what I amlooking to spend the rest of my life in, so why not focus all of my energy on learning what the absolute best place for me would be and in the mean time learn so much about each of these communities that I can help others that have the same idea about how their weekends and evenings should be spent.
Quite honestly, I am tired of mowing, and raking and shoveling snow, and weeding and painting and on and on and on. Some people love that, not me! I want to enjoy my precious free time doing what I love, entertaining and golfing and when combining the two as much as possible. I am in my 14th year of specializing in low-maintenance golf course communities and I truly love it. The connections with other agents from around the country, the referrals to and from others, the networking with course membership directors and affiliates, the countless rounds of golf I have been invited to play, this is why I do what I do and why I specialize in this niche market, and every one of my profiles in Linkedin, Facebook, Twitter, Pinterest, wherever are golf related - I live and breath golf course homes!
Why did you choose your specialty? or have you chosen one yet.
If you are a buyer or seller, are you working with a specialist, would you take your car to any mechanic or your kids to just any doctor if they need a specialist? Then why on earth would you not seek out a specialist when it comes to the largest investment of your life?