Why I chose Low-Maintenance Golf Communities as my Specialization

Managing Real Estate Broker with LoKation Real Estate

Why I chose Low-Maintenance Golf Communities as my Specialization - First, I believe that everyone should specialize, the more specialized you can become, the more valuable you become to those that require your services. I have understood for several years now, that the top agents, the top doctors, theLegacy Ridge Golf Course home top musicians and actors are all specialists in their field. All of the rest, those that you never hear about, they are trying to be all things to all people, generalists, taking on anyone and everyone.

I once heard an insurance agent in a leads group that I was a part of say, when asked who a good lead for him might be, he answered "Anyone that can fog a mirror". Please do not be this guy. How in the hell am I supposed to send business your way when you answer that question with that response.

People need a "handle" they need to carry you around with them, they need to think of you when the occasion arises where they need your services or they hear of someone that needs your services. I want everyone to think of me when they hear Low Maintenance living or golf course living. Everyone knows at least a dozen agents, but I doubt any of them can tell you what those agents specialize in, or if they can, I am guessing that agent is very productive.

Vallagio at InvernssBack to my point, I was frustrated with this business several years ago, I was the guy that would do anything for anyone at anytime, and had no plan whatsoever, I was burning out, running myself ragged and never seeming to get ahead of the game. Always chasing and always spending way to much time and effort on so little return. I would try to do what I saw very productive agents do, buy a full page magazine ad, send out just listed, just sold cards, buy space in the newspaper and on and on. I had no focus and no money.

So I went golfing. I needed to clear my head and nothing does that better for me than the meditative sport of golf. Just me and my thoughts for several hours on a lushly manicured open space with a little athleticism and coordination thrown in. I was thinking how nice it would be to live on a golf course and come out every morning and play some golf before I started my day, then I saw a home for sale and a small light bulb went on. I made a mental note to research agents that specialize in golf course properties.

I found over 500 in the Denver area, I was bummed, but I dug in deeper and realized only a couple Plum Creek view form Golf home deckactually sold homes on golf courses. I saw a window and called a golf magazine, asked if I could write for them and they welcomed me in. I started writing real estate articles and the communities around golf courses. I saw my first published article and fell in love with the writing and the golf course communities.

I have been an avid golfer for almost 40 years and spend a lot of time on the course, it seemed a natural for me. I wanted to separate myself from the rest of the field, so I stepped back and really thought about the courses I had been writing about, which are my favorites, where would I live if I could live on any of these courses. there are most definitely some amazing houses on golf courses around the world and Denver is no different, however, i prefer a low maintenance style of home, more specifically, a patio home or golf villa, now we are getting somewhere.

Pradera ClubhouseI realized that there were luxury agents selling homes in the country club communities, and while those are very nice, they are not in my wheelhouse. I decided to research communities where I would and could actually live. 

Thus began my deep dive into the world of low-maintenance golf communities in the Denver Metro area. There are scores of courses in the Denver area, but only a dozen or so that are what I focus on, these courses feature free standing homes priced from around $750-1.5M and also have attached townhomes, golf villas, patio homes and even condos that are in the $350-1.5M range. This is what I amBlackstone Clubhouselooking to spend the rest of my life in, so why not focus all of my energy on learning what the absolute best place for me would be and in the mean time learn so much about each of these communities that I can help others that have the same idea about how their weekends and evenings should be spent.

Quite honestly, I am tired of mowing, and raking and shoveling snow, and weeding and painting and on and on and on. Some people love that, not me! I want to enjoy my precious free time doing what I love, entertaining and golfing and when combining the two as much as possible. I am in my 14th year of specializing in low-maintenance golf course communities and I truly love it. The connections with other agents from around the country, the referrals to and from others, the networking with course membership directors and affiliates, the countless rounds of golf I have been invited to play, this is why I do what I do and why I specialize in this niche market, and every one of my profiles in Linkedin, Facebook, Twitter, Pinterest, wherever are golf related - I live and breath golf course homes!

Why did you choose your specialty? or have you chosen one yet.

If you are a buyer or seller, are you working with a specialist, would you take your car to any mechanic or your kids to just any doctor if they need a specialist? Then why on earth would you not seek out a specialist when it comes to the largest investment of your life?

Posted by


John Marshall -Fore!

Low-Maintenance Golf Course Living

I have been involved in the Golf Communities through-out Colorado for the past several years. As a contributing writer for Colorado Golf Magazine I write articles regarding new course development and their surrounding communities.


"A good agent will learn to dance to the clients music, but a great agent will write the music that attracts the clients he wants to dance with." John J Marshall

If you are a new agent and finding the road more difficult than you thought, please send me a note and I would be happy to help.

I enjoy helping agents to find their niche!

 I am happy to help.

Comments (6)

Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi John - That's an interesting story about how you chose what you wanted to focus on. It's wonderful niche, and you have made it uniquely yours. Have a great weekend - although I doubt you'll get in much golf - the snow is falling up here.

Apr 28, 2017 02:12 PM
John Marshall - FORE!

NO! Not Snow!, I am looking out my office window and the foothills are covered, but Denver still looks clear, Oh Well, it will be gone in a couple days

Apr 28, 2017 02:16 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

That is a niche, niche and I envy you.  While reading the post, I tried to think of anything similar to a golf course community in our area and came up blank.  It is a lifestyle related to areas where there where large plots of land still available and we do not have that back here,

Apr 28, 2017 04:44 PM
John Marshall - FORE!

 Surely there is something, golf, lake, mountain, second homes, doctors, pilots etc., so many niches... Here is a little irony for you- yesterday, I spoke with an old college roommate of mine who lives in Milford, CT. I had not heard from him in 35 years.

Apr 29, 2017 07:15 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Evening John - you really have a wonderful niche and your decision on how you got there is instructional for others seeking their niche.

Apr 28, 2017 06:04 PM
John Marshall - FORE!

Thanks Grant Schneider I like to ask agents what their passionate about outside the industry, oftentimes they can discover a niche there.

Apr 29, 2017 07:09 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

What a great niche, John and I bet you are dominating the market in this field. Have a good rest of the evening.

Apr 29, 2017 07:29 PM
John Marshall - FORE!

Thanks Debbie Reynolds the amazing thing is not so much the business from the local clients, but the referrals from other golfing realtors around the country.

May 04, 2017 06:15 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi John-it's been reading about how everyone chose their niche.  It looks to me like you're doing what you love and what you're interested in.  

May 01, 2017 05:08 PM
John Marshall - FORE!

Absolutely Kathy Streib it's what has kept me going through good times and bad

May 04, 2017 06:16 AM
Cheryl Dukes . . . . . Intown Atlanta
Solid Source Realty, Inc. - Atlanta, GA

Beautiful homes. Glad you found your niche. And I love your handle - John Marshall - FORE!

Aug 28, 2017 07:42 AM
John Marshall - FORE!

Cheryl Dukes . . . . . Intown Atlanta I am guessing you have some very unique homes ... Intown Atlanta

Aug 31, 2017 11:42 AM