I had a thought on the Branding contest

Real Estate Agent with The Virtual Real Estate Team 104556

I have enjoyed participating but even more reading what brands people were passionate about. Many were surprising to me either because they were local and we often think of branding on a large scale, and other devotions were to companies  where I had seen bad reviews especially automobiles. I had a few comments on why I used Chase as one of my brands and you could see that some here had their own bad experiences where I didn't. FYI, Chase is a place where if you do a lot of business and you have a lot of money with them they are spectacular. If you don't then I guess they are another bank, but I digress.

Here is the important point I want to make about branding and I have to go back to a book by someone I have read a lot, Seth Godin. Seth Godin said in his book Purple Cow that it is not enough to have great service and great advertising, your product has to be also a Purple Cow. In other words, both ends have to be unique and memorable which brings me to a problem that also relates to us as individuals about our branding. One of the car companies listed is at the bottom of J.D. Powers service ranking with more repairs than others, in fact most others in the luxury category. I think for those who love this company the service department must be truly great but this brings be back to Purple Cow and the point I want to make and this is where I bring in my Dad.

My Dad was the greatest salesman I have every known. His friends often said he could sell ice to an Eskimo and I think he could. The problem with my dad who I loved by the way was that he excelled at being a crisis mechanic. He could always solve the big problems. But the bigger problem is that he also created the problems that he was so good at solving. In my lifetime I have met others like my Dad who honestly thrived on chaos. As an amateur psychologist I believe it is a way to mask feelings you don't want to confront as well as a way to think everything is OK and fins satisfaction in the results. If we are like a car company with great service but that great service is an absolute requirement to survive, just think of how good we could be if we don't create the crisis on the front end. 

There are always problems to solve and people my my industry can be very good at that. However, i don't want to be known as a problem solver who created his own problems to solve versus ones that naturally occur because there is not perfection. That is the kind of Purple Cow I want to be.


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Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Thank you for sharing your thought. That was a deep purple cow moment.

Mar 30, 2017 09:10 AM #1
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

What an interesting observation, and I like that the branding challenge spawned this post. I'm not a lover of chaos and don't function well when I'm thrown in the midst of that kind of craziness. I have to take a moment and get away to get centered - quiet helps me to cope and find solutions to end the chaos. 

Mar 30, 2017 09:12 AM #2
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I enjoyed your post Joe Pryor and I certainly know a lot of people like your dad. I hope I'm not creating the problems but I know on occasion it has happened.

Mar 30, 2017 09:14 AM #3
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Interesting take away from the brands challenge. I haven't heard of the Purple Cow book. Will have to check it out. -Kasey

Mar 30, 2017 09:28 AM #4
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

I respect your opinion Joe Pryor but Iike stay with local lenders .

Mar 30, 2017 09:30 AM #5
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

I love Seth Godin, his writing is very succint. This was a good point, may we be known as outstanding solving problems not of our own making.

Mar 30, 2017 11:01 AM #6
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I'm sitting here reading about your dad being a "Crisis Mechanic."  That label would have also fit my father to a tea.

Mar 30, 2017 05:00 PM #7
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning Joe.  When I was a cop I thrived on chaos.  Now, it is just another day at the office. 

Mar 31, 2017 02:13 AM #8
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

My grandfather was like your dad, a saleman through and through. He had a dispostion tat people liked and they like to be around him and say yes.

Mar 31, 2017 02:57 PM #9
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Joe... what a great perspective on this challenge. And I can personally relate to being a crisis mechanic... my corporate specialty was managing corporate financial departments that were in crisis. I loved that part of my job (maybe because I didn't initially cause the crisis). It was so satisfying to diffuse the situation and move forward.

Apr 01, 2017 06:21 AM #10
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I hope all of your readers are finding solutions without creating further challenges.

Apr 01, 2017 04:16 PM #11
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Joe interesting perspective, I am all about problem solving, but not about creating the problem...Endre

Apr 02, 2017 09:14 PM #12
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

WOW! Great post and observation! This would make a great topic of discussion at a retreat breaking up into groups. I think many people have the traits you described but won't admit it or have been exposed to people like this. I am thankful you brought the topic up. I can't say my dad was like that, but I can say I've had teachers at a parochial school who sounded like this and also a few bosses!

Apr 03, 2017 12:09 PM #13
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Well, I love thought-provoking posts, Joe Pryor!  And, I'm crazy about Seth Godin too! As for your observation - what I find funny is that those who DO create the chaos ALWAYS think their 'specialty' is problem solving too!

It never ceases to amaze me that they can't just enjoy peace and calm (including a smooth transaction in real estate!) - instead, they love being the self-appointed saviors (a.k.a. problem solvers)!  

In our area, they are well known - and we all do our best to steer clear of them!  LOL

Apr 06, 2017 07:32 PM #14
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Joe Pryor

REALTOR® - Oklahoma Investment Properties
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