I have enjoyed participating but even more reading what brands people were passionate about. Many were surprising to me either because they were local and we often think of branding on a large scale, and other devotions were to companies where I had seen bad reviews especially automobiles. I had a few comments on why I used Chase as one of my brands and you could see that some here had their own bad experiences where I didn't. FYI, Chase is a place where if you do a lot of business and you have a lot of money with them they are spectacular. If you don't then I guess they are another bank, but I digress.
Here is the important point I want to make about branding and I have to go back to a book by someone I have read a lot, Seth Godin. Seth Godin said in his book Purple Cow that it is not enough to have great service and great advertising, your product has to be also a Purple Cow. In other words, both ends have to be unique and memorable which brings me to a problem that also relates to us as individuals about our branding. One of the car companies listed is at the bottom of J.D. Powers service ranking with more repairs than others, in fact most others in the luxury category. I think for those who love this company the service department must be truly great but this brings be back to Purple Cow and the point I want to make and this is where I bring in my Dad.
My Dad was the greatest salesman I have every known. His friends often said he could sell ice to an Eskimo and I think he could. The problem with my dad who I loved by the way was that he excelled at being a crisis mechanic. He could always solve the big problems. But the bigger problem is that he also created the problems that he was so good at solving. In my lifetime I have met others like my Dad who honestly thrived on chaos. As an amateur psychologist I believe it is a way to mask feelings you don't want to confront as well as a way to think everything is OK and fins satisfaction in the results. If we are like a car company with great service but that great service is an absolute requirement to survive, just think of how good we could be if we don't create the crisis on the front end.
There are always problems to solve and people my my industry can be very good at that. However, i don't want to be known as a problem solver who created his own problems to solve versus ones that naturally occur because there is not perfection. That is the kind of Purple Cow I want to be.