Successful Video Marketing

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Successful Video Marketing

Well, are you a Successful Video Marketing Agent? Here we are...

It's Friday. Been outta town last week playing cowgirl . Oh, And I visited my parents too! And last week was overwhelming. You guys keep me hopping!

Today I thought we would delve into the wide-wide world of video marketing. Can you believe that video marketing actually takes talent? Unless you can land on a railing on your insides and roll around for a while. Those usually go viral. Seen too many to even cringe anymore.

As with many of the topics I bring up, this will probably be more than one lesson and I'll tell you why. It takes longer to tell you about video succes than it does to eat ice cream.

Here we go. Let's start at the very beginning. A very good place to start. (ha...laughed at myself!)

Most of you have a smart phone. As the phones got smarter, the cameras in them got better. I still have a two-pixel digital camera in my closet!!! But phones are coming out with better resolution, panorama capability, ability to send instantly and video recording. Many of the Smart Phones on the market take better pictures than the cameras you can still get in a store!

Smart phones can take great video. Don't spend all that money on a video camera!So the first thing we know is that we can use our Smart Phone to take video. 

Now, let's set up a Video Marketing Plan. What should we take videos of? Everything. Anything! All of it. If your video is local content it's going to help bring SEO. But only if you do it right!

Did you know that Google owns YouTube? Yep! So when pushing out and ranking internet stuff, YouTube videos can rank right up there! 


  • Great for SEO
  • Get Free Traffic
  • Use Google rules for SEO
  • Similar Keyword Strategies
  • YouTube is Searchable
  • Most Millenials would rather watch a video than read an advertisement!

Straight from the National Association of REALTORS:

"Did you know that 73% of homeowners say they’re more likely to list with a realtor who offers to create a video for them, but only 4% of agents put their listings on YouTube?"

Here are a few more stats regarding Video consumption. 

Including Video on a Landing Page can increase conversion by 80%

Real Estate Listings that include a video receive 403% more inquiries than those without.

90% of Users say that product videos are helpful in their decision

92% of mobile video consumers share their content with others.



Today the smart phones are so good at taking pictures you really don't need a video camera anymore.We consume videos, but we should also be posting them. I have to say that even I am bad at this. I think I sound terrible and that I look even worse. But people....Come on! If you just put together a creative slide show with text and some background music you wouldn't even have to be in the video (Right? Am I Right?)

So the idea is to get traffic to your video. There are many places where you can post your video, but you also want to make sure that your video converts. All those online marketers are not creating videos just for fun. They are looking for their target market to watch and convert based on a wonderful video.

YouTube is obviously the first thing that comes to mind when you talk about video marketing but it doesn't have to end there. There are other platforms that you can post videos and get the SEO from them. 

Video is actually very easy to shoot. The software that is available for the average person who wants to use a video editor has been created and makes editing video much easier than you think. There are some very powerful, easy to use, yet inexpensive video editing software. As with anything new there is always a learning curve. 


Not unlike blogging, I hear Agents saying all the time that they don't know what to record. 

At the end of this 2-part blog post, I have a special offer for you to get more than 350 Real Estate Video Ideas for Free.

Here Are a Few Ideas to Help You Succeed At Video.

  • Listing Videos
  • Client Interviews/Reviews
  • Office Introductions & Overview
  • Neighborhood Videos
  • School Review Videos

This is a very general way to start. Don't want to be in the video? Interview people. Start with something easy like a happy home buyer or seller. Have a few questions to ask and don't make the video too long.  1.5 to 2 minutes is usually more than enough time for the viewer to get it.

 Think about this over the weekend and I'll finish this up on Monday!


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Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Great post, have been using video for a while, learning to push it out more on different sites. Maybe need better tagging, or keyword use in the description but totally agree with you. I did not like myself when I frist started, made lots of mistakes but just kept doing it and now more relaxed although my son says I look pained when I speak, probably because I am thinking so need to work on that as well. But I enjoy the creative side of video and the editing and the chance to meet and interview local business leaders etc.

Apr 07, 2017 03:23 PM #1
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Kathy,

A lot of people say you should use video, but it annoys me to wait through a 5-minute post to see, what I could have read in 30-60 seconds. I guess, other people have more time to enjoy these.

Apr 07, 2017 06:59 PM #2
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

I've been doing more and more videos. Some I like, some I don't. But the more I do them, the better they are. Thanks for the suggested list of different videos to do. I do some but need to work on the others. Great post. 

Apr 07, 2017 08:46 PM #3
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Morning Kathy - you have given so many good reason for video. I have no excuse.  I need to do more.

Apr 08, 2017 04:30 AM #4
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

I am still trying to figure out how to make video a meaningful addition.

My tries thus far have shown less response than when I use a photo with my post.


Apr 08, 2017 09:15 AM #5
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Kathy we did video for awhile as one of our assistants was good at it and alas she's moved on.  I really do need to get in gear and get back to video. Thanks for the tips.

Apr 08, 2017 04:18 PM #6
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Shooting a video is easy, yet, it's the planning, direction and production elements that are challenging, isn't it or is it better to simply outsource your video projects? 

Apr 08, 2017 11:54 PM #7
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Now this is bookmark worthy material.  Thanks.  Looking forward to part 2.

Apr 09, 2017 11:02 AM #8
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Kathy

This is terrific inspiration for me. I have done a fair number of videos, and many different types, but had sorta fallen away from them for a number of months. TIme to get back in the saddle! I've bookmarked this to help!


Apr 09, 2017 02:13 PM #9
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

I know when I'm researching something of any topic, I will always click on the Youtube video first - always! A picture is worth a thousand words.

Apr 10, 2017 08:42 AM #10
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

You have to learn how to edit videos and much more. Turn the camera to capture the property, the local area and easy does it on the talking heads, me me me. The buyer wants property, area information. Lots of it. 

Apr 27, 2017 05:31 PM #11
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

I used to do a lot of slide shows of homes for sale. Note to myself: Find the time needed to learn how to do videos, set up a Youtube channel, post the videos on my website etc.

Not to mention Facebook Live and I also heard there are Youtube Live...

Sep 21, 2017 07:36 AM #12
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Recorded and live videos are both important to use when establishing a relationship and trust with clients, marketing your listings, and promoting your business. 

Oct 10, 2017 01:03 PM #13
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Kathy Goldman

Social Media & Marketing for Real Estate
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