Successful Video Marketing
Well, are you a Successful Video Marketing Agent? Here we are...
It's Friday. Been outta town last week playing cowgirl . Oh, And I visited my parents too! And last week was overwhelming. You guys keep me hopping!
Today I thought we would delve into the wide-wide world of video marketing. Can you believe that video marketing actually takes talent? Unless you can land on a railing on your insides and roll around for a while. Those usually go viral. Seen too many to even cringe anymore.
As with many of the topics I bring up, this will probably be more than one lesson and I'll tell you why. It takes longer to tell you about video succes than it does to eat ice cream.
Here we go. Let's start at the very beginning. A very good place to start. (ha...laughed at myself!)
Most of you have a smart phone. As the phones got smarter, the cameras in them got better. I still have a two-pixel digital camera in my closet!!! But phones are coming out with better resolution, panorama capability, ability to send instantly and video recording. Many of the Smart Phones on the market take better pictures than the cameras you can still get in a store!
So the first thing we know is that we can use our Smart Phone to take video.
Now, let's set up a Video Marketing Plan. What should we take videos of? Everything. Anything! All of it. If your video is local content it's going to help bring SEO. But only if you do it right!
Did you know that Google owns YouTube? Yep! So when pushing out and ranking internet stuff, YouTube videos can rank right up there!
- Great for SEO
- Get Free Traffic
- Use Google rules for SEO
- Similar Keyword Strategies
- YouTube is Searchable
- Most Millenials would rather watch a video than read an advertisement!
Straight from the National Association of REALTORS:
"Did you know that 73% of homeowners say they’re more likely to list with a realtor who offers to create a video for them, but only 4% of agents put their listings on YouTube?"
Here are a few more stats regarding Video consumption.
Including Video on a Landing Page can increase conversion by 80%
Real Estate Listings that include a video receive 403% more inquiries than those without.
90% of Users say that product videos are helpful in their decision
92% of mobile video consumers share their content with others.
We consume videos, but we should also be posting them. I have to say that even I am bad at this. I think I sound terrible and that I look even worse. But people....Come on! If you just put together a creative slide show with text and some background music you wouldn't even have to be in the video (Right? Am I Right?)
So the idea is to get traffic to your video. There are many places where you can post your video, but you also want to make sure that your video converts. All those online marketers are not creating videos just for fun. They are looking for their target market to watch and convert based on a wonderful video.
YouTube is obviously the first thing that comes to mind when you talk about video marketing but it doesn't have to end there. There are other platforms that you can post videos and get the SEO from them.
Video is actually very easy to shoot. The software that is available for the average person who wants to use a video editor has been created and makes editing video much easier than you think. There are some very powerful, easy to use, yet inexpensive video editing software. As with anything new there is always a learning curve.
TAKING THE VIDEO
Not unlike blogging, I hear Agents saying all the time that they don't know what to record.
At the end of this 2-part blog post, I have a special offer for you to get more than 350 Real Estate Video Ideas for Free.
Here Are a Few Ideas to Help You Succeed At Video.
- Listing Videos
- Client Interviews/Reviews
- Office Introductions & Overview
- Neighborhood Videos
- School Review Videos
This is a very general way to start. Don't want to be in the video? Interview people. Start with something easy like a happy home buyer or seller. Have a few questions to ask and don't make the video too long. 1.5 to 2 minutes is usually more than enough time for the viewer to get it.
Think about this over the weekend and I'll finish this up on Monday!