The attachment we build to the places where we live is an easy-to-understand human
emotion. Almost everyone who has ever moved away from a family home has experienced a sense
of loss that can be quite profound. But that’s only one of the emotional connections that come into
play where real estate is involved.
Even though we tend to think of such important decisions as buying and selling Mission
Viejo real estate in more hard-headed terms, a host of complicated human factors can play an
One of them is becoming more prominent—and is likely to grow more so as we advance
into Mission Viejo’s peak spring and summer real estate selling season. That is the hard-to-pin-
down factor of general well-being: the nebulous—but real—sense of optimism or pessimism that is
shared by the public at large.
It’s undeniable that when people feel good about the way things are going, they’re also more
likely to feel confident in what the future will bring. Confidence breeds courage, security, self-
assurance. When things seem to be going our way, we’re more likely to strike out in new
The key word is “confident.” Social scientists do their best to get a handle on this murky
shared human phenomenon by measuring “consumer confidence”—which seems to be an
economic measure, but which has to be also aligned with the “right direction/wrong direction”
polling that politicos track. In any event, when confidence rises, we’d expect that Mission Viejo
real estate prospects will improve along with it.
The idea that emotion is a measurable part of real estate is confirmed by the quasi-
governmental statisticians at Fannie Mae, who have institutionalized the idea with their Home
Purchase Sentiment Index. (If “sentiment” isn’t an emotional measurement, what is?). And it’s up
—way up! In February, the share of Americans who think it’s a good time to buy a house rose
11% to 40%—its highest point ever. And this month, by the end of last week, Bloomberg was
reporting “consumer confidence” at its highest since 2000. The University of Michigan agreed,
placing their “Current Economic Conditions” component at its highest since the same year.
As one who deals in the Mission Viejo real estate market every day, I can verify that when
the general outlook turns positive, both buyers and sellers perk up—it’s palpable. It’s also true that
the emotional component of real estate is a lot wider than consumer poll numbers measure. For
example, there’s the feeling I get when I’m there to watch a client turn the front door key of their
new Mission Viejo home!
I hope you’ll call as soon as your own Mission Viejo real estate plans begin to take shape.
I’ll be able to help from the earliest stages on!