Pricing a Home in Mission Viejo from Both Sides Now

Real Estate Agent with The Associates Realty Group CA-01880463

When it comes to the reality of pricing a home in Mission Viejo, it’s natural that buyer’s and

seller’s points of view reflect their different roles and objective. In a way, they are mirror images

of each another.

From the seller’s point of view, pricing their Mission Viejo home starts out from the reality

check of the “comps”—the prices registered in recent comparable neighborhood sales. From there,

the pricing decision revolves around the tradeoff between maximum asking price versus the desire

for a speedy sale. Even if there is no time pressure at all, serious sellers will still set the asking

price below a level that indicates disregard for current market realities. Rather than communicating

“this place is worth more than what people are willing to pay,” overpricing only serves to

needlessly put off buyers and their agents. If time pressure is an issue, experienced sellers will peg

the asking price just enough below neighborhood comparables to make the value evident. Tagging

“motivated buyer” on the listing can attract attention, but the right price cuts to the chase. That’s a

tactic bound to draw timely offers—especially when a Mission Viejo property is in A+ showing


For most prospective Mission Viejo buyers, it’s the mirror image. Rather than starting from

the reality of neighborhood comps, the pricing of their future home begins as an abstraction: the

“looking” range. The top of the range will be a figure that is derived from what is comfortably

affordable rather than what that figure will command in the current market. Once the serious house

hunt is underway and some area properties have been visited, that top-of-range number will almost

always need some adjusting—usually (but not always) upward.

Thereafter, when some desirable Mission Viejo properties have been located, pricing from

the buyer’s perspective is apt to become largely an exercise in deconstruction. Even though a home

is actually desirable, it’s hard to resist zeroing in on the property’s weak points, turning flaws into

subtraction fodder for mental offer calculations.

In a successful transaction, the mirror images of buyers’ and sellers’ approaches to home

pricing do ultimately wind up converging. That’s another area where having a knowledgeable

Mission Viejo REALTOR® on your team is invaluable. When it comes to offers and counter-offers,

whether you’re a buyer or seller, having your side of the negotiations handled by an experienced

professional is a sure way to keep the other side tethered to reality. Arriving at a bottom line

reflecting realistic and lasting Mission Viejo real estate value is what most often winds up bringing

both parties to a happy conclusion. The first step? You guessed it: call me!


Oren Golanski
Realtor BRE # 01880463, The Associates Realty Group

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Oren Golanski

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