Real Estate Agent with Douglas Elliman Real Estate 30HA0800896


It sounds simple enough, right? Nothing is easier than to keep your customers and clients informed of all the things that you know they need to know.

Well, it rarely happens that an agent will be sure to inform them of every important detail from the taxes they don't know they have to pay at closing to the history of the area where the property is located.

Informing the public is the part of doing real estate that seems to fall by the way side more than any other part of this business. Yet, that is the one thing that you can do to make sure your buyers come back to you and your sellers keep your name for future business.

It's also a reminder of failure if your buyer finds out at the lawyers office or worse, at the closing table that they owe a large amount in taxes that they were unaware of.

Agents get busy and the thing that seems to disappear most from the agenda of those busy agents is:


  • Comps or a recent sale in an area that the buyer is looking to buy in.
  • The things that a seller needs to know about the market surrounding his home--prices go up and down and the seller needs to know this. 
  • A brief outline of the entire process as they get close to a deal makes a world of difference to the buyer as they prepare for closing.
  • Town, city or Village codes and laws are a good thing to convey to a buyer as they make a decision where to buy a home. This could be a short list of the most important things to know about the area.
  • The exact distance to a great shop, restaurant or a green-grocer will be enormously helpful in a decision making process.
  • Things to do! This is left out of the conversations of many an agent's agenda--especially if they are extremely busy---It helps to have a list drawn up that you have in your car perhaps, or on your desk or even in a blog that you have written: LIVING IN SOUTHAMPTON VILLAGE, NY...
  • The public does not always know very much about the location of where they are looking to buy a home; giving them fliers and maps is a small but significant thing to do for your buyers...they love it!


When an agent sells a home to a buyer it is sometimes customary to give a gift---I like to give the gift of local information with a gift basket from a local orchard, honey maker, cheese maker or any other unique local merchant that the buyer can enjoy in their new home.

There are a myriad of ideas that you can come up with to make this a wonderful experience for your buyer--Look for good informative things that the next agent is not apt to come up with.


Please share your informational ideas in a comment below--Local information comes in many different forms! There may be many more that I have not mentioned here.

Comments (2)

Ruth Grainger-Starr
Gold District Realty - Cripple Creek, CO
providing AWESOME real estate adventures

I agree completely. I always have printed information showing that we are about 45 minutes from the nearest chain restaurant or grocery store. I also like to have the local events and attractions for potential buyers since they like to have family come visit. People always ask how far to the nearest (insert major chain store) I feel bad saying it is a way but I do like to point them in the direction of the mom and pop comparable shops in town.  

May 01, 2017 02:25 PM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Ruth, Sounds like you are tuned in too! I have had more return buyers and sellers because of my information sharing...and my local blog posts. It is the single biggest factor for making your clients/customers happy--well after the house of course!!

May 01, 2017 02:44 PM