TITLE, MORTGAGE and INSURANCE PROS? Read this.

By
Real Estate Technology with KWKLY

Mortgage, Title and Insurance companies in our industry sometimes get a bad rap. If you have been keeping up with my posts, I have been telling real estate agents and brokers the best way to use text messaging in their marketing. Review those at your leisure. But, I failed to mention how mortgage, title and insurance companies could benefit as well. 

Recently, a Title Company purchased a vendor product for an entire MLS in Arkansas which got me thinking...  

As a marketer and business development specialist, I am always intrigued when strategic and creative ideas are leveraged for the betterment of our industry. In the vendor space specifically, when companies merge and partner together to offer a better solution to their mutual cients like when Ben Kinney brought the Brivity Platform (IDX Websites, Valuation Sites, Text services, CRM, CMA, Market Report etc) into existence. The betterment of the industry and definitely ease of use for the end user. 

A recent comment on one of my post also urged me to write this piece as they, a non-RE agent, told me of all the ways they use text messaging in their business,  and that I should position my next piece for that audience. So here it goes... 

KWKLY, as you may or may not know, offers a technology solution that captures a consumer's cell phone number and in return delivers valuable information to the consumer. That information could be a registration form, a real estate listing, a website, a video.... you get the idea. 

If I was in the title, insurance or mortgage space, I would leverage a solution like KWKLY to do the same thing real estate agents use it for - capture the most vital piece of contact information available - cell phone numbers. And in return deliver something of value to the consumer. Interest rates and insurance information are all things the consumer is searching for on the web anyway during the process. Imagine instead of direct mail you marketed yourself as "Text RATE to 59559" and were able to call that person or text them with the info they are looking for! Here is another idea: Buy KWKLY for an entire MLS. Let the agents in that MLS use the service. After all, most of your business comes from or through the agent anyway. Over 99% of North Americans text every single day. Use a solution like KWKLY to make it easy for them to communicate. 

For more information on KWKLY Text to Lead, email Sales@KWKLY.com or text the keyword DEMO to 59559. 

 

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Rainmaker
2,725,894
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

All of these are pretty valuable and I have bookmarked this too. Love and light!

Aug 19, 2017 06:48 PM #1
Rainmaker
2,725,894
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I'm surprise this doesn't have more comments because it's so vital to so many people. I might have to repost it.

Sep 02, 2017 11:17 PM #2
Rainmaker
2,725,894
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I hope to get the good rate on a good mortgage soon enough in my life. I’m at that millennial age in my 30s.

Oct 21, 2017 09:16 PM #3
Rainmaker
2,725,894
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I like to go to these basics so I know my skills are still sharp, Do you know what I mean?

Jan 26, 2018 11:47 PM #4
Rainmaker
2,725,894
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I was just checking back to see if anything changed or anything but feel free to come by my blog post and give it a week or two

Apr 25, 2018 10:35 PM #5
Rainer
1,200
anki erty
three - Adams City, CO
well

well topic.thanks for this valuable information.These course are short period one and easy to get a fire and safety consultancy service madhya pradesh  secure job. So most of them prefer short time jobs. The benefit of these courses are, they are low cost for the education

May 04, 2018 04:15 AM #6
Rainer
219,136
Caroline Gerardo
CMG Financial - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

Mortgage and Title people don't have physical signs to display a QR code, not seeing how this is used

May 15, 2018 01:35 PM #7
Rainmaker
2,725,894
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This one is also convenient as were the other ones that I just revisited! Evergreen content is really important that way! :)

May 22, 2018 11:46 PM #8
Rainmaker
2,725,894
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Caroline Gerardo I totally agree that that is a disadvantage but there should be probably sign or something.

Oct 08, 2018 10:05 PM #9
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