Mortgage, Title and Insurance companies in our industry sometimes get a bad rap. If you have been keeping up with my posts, I have been telling real estate agents and brokers the best way to use text messaging in their marketing. Review those at your leisure. But, I failed to mention how mortgage, title and insurance companies could benefit as well.
Recently, a Title Company purchased a vendor product for an entire MLS in Arkansas which got me thinking...
As a marketer and business development specialist, I am always intrigued when strategic and creative ideas are leveraged for the betterment of our industry. In the vendor space specifically, when companies merge and partner together to offer a better solution to their mutual cients like when Ben Kinney brought the Brivity Platform (IDX Websites, Valuation Sites, Text services, CRM, CMA, Market Report etc) into existence. The betterment of the industry and definitely ease of use for the end user.
A recent comment on one of my post also urged me to write this piece as they, a non-RE agent, told me of all the ways they use text messaging in their business, and that I should position my next piece for that audience. So here it goes...
KWKLY, as you may or may not know, offers a technology solution that captures a consumer's cell phone number and in return delivers valuable information to the consumer. That information could be a registration form, a real estate listing, a website, a video.... you get the idea.
If I was in the title, insurance or mortgage space, I would leverage a solution like KWKLY to do the same thing real estate agents use it for - capture the most vital piece of contact information available - cell phone numbers. And in return deliver something of value to the consumer. Interest rates and insurance information are all things the consumer is searching for on the web anyway during the process. Imagine instead of direct mail you marketed yourself as "Text RATE to 59559" and were able to call that person or text them with the info they are looking for! Here is another idea: Buy KWKLY for an entire MLS. Let the agents in that MLS use the service. After all, most of your business comes from or through the agent anyway. Over 99% of North Americans text every single day. Use a solution like KWKLY to make it easy for them to communicate.
For more information on KWKLY Text to Lead, email Sales@KWKLY.com or text the keyword DEMO to 59559.
