The Real Estate Agent's Desk Reference is a collection of years of articles written by James Kimmons as a freelance content provider to About.com, now TheBalance.com. There is also some new material created especially for this book.
The articles have been updated for current relevancy in today's real estate market climate. This is the ultimate reference for new and struggling real estate agents or brokers who wish to grow their businesses. Hundreds of articles are covered in these major categories:
- Real Estate Basics
- New Agent Fast Start Tutorials
- Serving Buyers and Sellers
- Business Management
- Marketing Your Real Estate Business
- Real Estate Transaction Management
- Technology for Real Estate
- Real Estate Investing
There isn't a better gift for success you can give to a new real estate agent, or someone getting ready to take their licensing exam. The resources, tools and tips are focused on success as a real estate professional without spending a lot of money for back office systems, transaction management, CRM or marketing.
The new real estate agent must focus not only on generating income, but also on planning and setting up their independent contractor business. As independent contractors, real estate agents can take advantage of broker incentives and support, but should also operate with the knowledge that they are their own business. There is a balance of broker support and marketing advantages and operating a successful business that you can take independent should a broker cease operations.
As the real estate practice grows, this book will be an invaluable reference to answer questions about risk management, traditional and online marketing, lead generation and even business planning and management. There are articles and resources for the growing brokerage to help in recruitment and retention of quality agents.
The real estate investing section is a book unto itself (more than 140 pages), loaded with valuation calculations and spreadsheet resources developed new for this book and delivered to verified book purchasers to get them up and running as investors or real estate agents who want to work with investors. Jim has written multiple books as a ghost writer for real estate investment "gurus," and you can get the best of the investment success tips and resources here.
This book will occupy an important place on the desk of real estate professionals and investors, and will deliver more than success just from the printed materials and resources. The Support Resources designated throughout the book will be delivered via email to verified purchasers to save them hundreds of hours and add even more value to the purchase:
- Extensive valuation and investment calculation spreadsheets.
- Spreadsheets for agents to set up, manage and market their business.
- Task lists to import into task/transaction management tools.
- CRM, Customer Relationship Management, tools.
- 107 page PDF eBook "Real Estate Investment Like the Gurus."
- eBook PDF "The Ultimate WordPress Real Estate Website."
- More resources noted throughout the book.
The Support Resources alone could sell for far more than the book, but they are provided to book purchasers at no cost so that they get the maximum value out of their purchase of the READR, Real Estate Agent's Desk Reference.