Atlanta Short Sales - the real estate niche that chose me!

Real Estate Agent with Solid Source Realty GA 320764

I didn’t choose my short sale real estate niche, it chose me. I often think that God put me in the Atlanta market at just such a time to be able to help others in their need. See, I empathize with short sellers because I personally experienced the heartbreak of losing a home. 

True confessions of an Atlanta short sale agent:

As we now know, the housing crisis of the 2000s hit the so-called “sand” states first and hardest. When my husband's California-based business succumbed to the first wave of the great recession, we also lost our California home in the ensuing first wave of the foreclosure crisis.

We moved to Atlanta, for a fresh start and to be nearer to our children. Always the entrepreneur, I got a real estate license, and my heart immediately went out to Georgians who now found themselves in that same boat that I’d been in a few years earlier.  

No, I was not in real estate when we lost our home, had never heard of a thing called “short sale”, and did not let anyone know what I was going through until it was too late. This, I now realize, is a common mistake that underwater homeowners make.

The longer an underwater seller waits to get help, the likelier they will be too late.

When I began listing houses in Georgia in 2008, jobs were disappearing and every single seller I talked to found themselves suddenly upside-down in their mortgage. Every single one! I knew the despair they were experiencing and didn’t want to see anyone else suffer the stress and humiliation of losing their livelihood AND their home, so I determined to learn how to serve these sellers. And that’s how it happened that I became a short sale specialist and built the Best Atlanta Short Sales team.  

It was a “hard row to hoe”, as the saying goes.  I now understand that short sales and other distressed sales have always been around, but the avalanche of these transactions over those crisis years severely tested the limits of agents and lenders alike.

- - - - - - - - -

Take action and make an appointment with us today and get yourself started on the path to financial recovery. Our team has specialized training to help Georgia homeowners avoid foreclosure with a short sale. Please contact us today for a no cost confidential consultation.


- - - - - - - -


Short sales are harder, and require a specific knowledge base and continued updating.


Here is a sample post card we send to distressed home sellers:

Best Atlanta Short Sales postcard

With a brand new license in hand, I spent that first year getting the specialized training and certifications to best serve distressed home sellers, and the next few years building the Best Atlanta Short Sales brand and team.

Short Sale Specialist was an emerging field within the real estate industry. I sought out experts, networked and masterminded with other specialists, and dedicated myself to acquiring the best available knowledge, systems and techniques for getting short sales approved. That is also when I was invited to the Activerain blogging community. Catering my content to distressed sellers via my Activerain blog and learning from the short sale agents here paid off in spades. Again, right place at the right time, I think.

Our team now lists and sells homes for all types of sellers, but we continue to focus on specialized information and services to short sellers.

Underwater Atlanta home sellers still need short sale help.

Life will always have ups and downs. Even in a normalized market, when most agents avoid short sales, unexpected changes will mean some people have to sell their homes at an inopportune time. And our team will be here to help. All of our systems are in place and refined by experience. Our team still consists of top short sale agents with similar skills to my own. Short sale success is how I grew my team at a time when many agents quit the business altogether, and we still get regular updated training, because things change fast in the distressed real estate realm and we have to stay on top of it all.

Distressed sellers have more questions than answers. Here is an example of how we made free information available to distressed sellers:

Best Atlanta Short Sales website

We are still helping Atlanta short sales get approved and closed, and we will continue to reach out to the short sellers that other agents have left behind, because in every market, there are and will be those who run into unexpected circumstances and need our expert help.

Know someone who needs our kind of help? Your referrals are welcome. Please contact the Best Atlanta Short Sales Team today and help a neighbor out.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Home Selling
Georgia Fulton County Atlanta
Atlanta Real Estate Q&A
Short Sales Pre Foreclosures Bankruptcy and More!
Advice for Sellers
ActiveRain Challenges
atlanta ga short sale agent

Spam prevention
Show All Comments
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hello Elva - you've written a beautiful, heart felt post here. I'm sorry for your personal misfortune, but you are definitely a God-send to Atlanta home sellers. Your postcard is beautiful. Wishing you continued success while you help others.

Apr 06, 2017 12:29 PM #1
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Elva Branson-Lee Your skills and past experiences have lead you to your niche in Atlanta.  I can tell you have compassion for homeowners, they are lucky to have you on their side.  I'm sure this is very rewarding. 

Apr 06, 2017 12:30 PM #2
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I am so sorry you have been through the process, it isn't a nice experience and during 2007 my husband also got laid off.  I was an agent already working in short sales so was able to get my own mortgage modified.  Thank goodness!

Apr 06, 2017 01:21 PM #3
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Short sales are not for those with little patience and there is a sense of accomplishment when we get that seller to the closing table

Apr 07, 2017 05:47 AM #4
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

The people in Atlanta who need your services are lucky to have a compassionate agent.  

Apr 12, 2017 06:13 PM #5
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

It takes a special person to know and truly understand short sales. Having someone to take the reigns, show compassion, and help others with misfortune is quite a gift. You're quite a woman too. As you say, the niche found its way to you and you are making a difference.

God bless you! 

Apr 16, 2017 10:41 PM #6
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Thanks for all of these encouragements. The payoff in the relieved faces of grateful clients is very encouraging, too. They are the reason I still do it.

Apr 19, 2017 12:49 PM #7
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Great job.  Short sales are tough and many agents don't want to take them on (and shouldn't, as you really do need to know what you are doing to excel and succeed in closing short sales).  Especially now that the market has turned in man parts of the U.S. agents don't want to touch them.  Nice that Atlanta sellers have you to turn to. -Kasey

May 05, 2017 12:38 PM #8
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Elva Branson-Lee

CDPE - Atlanta Real Estate & Short Sale Agent
Ask me about Georgia short sales

Additional Information