There are numerous ways to use YouTube for real estate. Growing your business through video marketing not only helps your search engine strategies and lead-generation but also helps build trust with viewers who can connect with you on what they perceive as a personal level. When you use YouTube for real estate, you have a powerful resource with which to create value.
7 Ways to Use YouTube for Real Estate
You don't have to be a movie-star personality to utilize YouTube for your real estate marketing. Even if you're camera shy, there are resources available to create great videos that don't require you to be on camera. Here are some of the most common ways agents are using video marketing to grow their business with YouTube.
1. Video tours of properties
2. Driving tours of neighborhoods
3. Tours or Highlights of local features | parks, schools, recreation, shopping areas, downtown
4. Tips for buyers
5. Tips for sellers
6. Customer reviews for your business (Click to find out how!)
7. Monthly real estate market report (Click to find out how!)
HOW TO CREATE A YOUTUBE ACCOUNT
- You need a free Gmail account to create a YouTube account.
- Log in to YouTube using your Gmail username and password.
- Click your profile image or avatar in the top right corner.
- Click the settings icon.
- Click "Create a New Channel."
- Name your channel.
- Select the category for your channel.
- Agree to Terms of Service.
AUTHORIZE YOUR WEBSITE ON YOUTUBE TO DRIVE TRAFFIC BACK TO YOUR REAL ESTATE WEBSITE [VIDEO]
You may choose to authorize your website through YouTube for additional features. By having YouTube approve your site, you can include end screens and cards to your videos that drive traffic back to your site or encourage further engagement. Here are the steps:
- Log in to your YouTube channel.
- Click "account settings" via your profile picture or avatar in the upper right hand corner.
- Click on "Creator Studio". This will take you into your videos.
- On the left hand side, click "Channel."
- From the channel drop down menu, select "advanced."
- Scroll down to about mid-screen to "Associated Website."
- Type in your domain name exactly as you see it. To do this, open a new tab, open your website, copy the site URL, then paste that URL into YouTube in the "Associated Website" box. Then click "add."
- Display will say "pending" while YouTube validates and updates your settings.
- To associate with this site, you must verify that you own it. To verify ownership, you must enter Google Search Console code into your website's header/footer. There's a free plugin for WordPress websites you can use for this called "Install header and footer scripts".
HOW TO ADD ANNOTATIONS TO YOUTUBE VIDEOS
HOW TO EMBED VIDEO ON YOUR WEBSITE
- Upload video to YouTube
- Click "share"
- Click "embed"
- Copy HTML embed code
- Paste HTML embed code into the text editor of your website
EASY SEO FOR YOUTUBE VIDEOS
Every minute of every day, 60 hours of video are uploaded to YouTube. 4 billion videos are viewed every day, and every month YouTube receives 800 million unique viewers. Given these vast numbers, how can you make your video stand out amidst the noise? And how can you maximize the likelihood of capturing even just a few percent of those millions of viewers?
Google frequently shows video results on their search results pages too, so optimizing a YouTube video successfully could potentially lead to massive numbers of views, with some of those visitors clicking your links and buying your goods.
However, the content of a video is invisible to the search engines, so how can someone make a video searchable? Just how can a video make it to the top of the search results?
While the contents of your video file on YouTube cannot be spidered, the text you place around it can, and will, be. Optimizing this text is the best way to catch the search bots' attention, so here are the details of exactly how to do this.
The first thing to do is some keyword research. Using the Google Adwords Keyword Research Tool, look up the keywords associated with your video. It will present you with dozens of other words or phrases that people are searching for that relate to your video. Make a note of the most relevant ones.
While ranking high in a search for 'stop smoking' could be very difficult, a top result for 'are e-cigarettes safe' or 'how effective is nicotine gum when giving up smoking' might be much easier to accomplish. Like with niche websites, look for long-tail keywords which get a decent number of searches but which have little competition.
Next, start populating the YouTube text boxes.
The words in your title must be chosen carefully. Your title is what people, and the Google bots, will see first so use one or two of the keywords you are targeting in this space. Don't stuff all your keywords in – would you click on a video called, “mp3 player best cheap cheapest ipod 32gb mp3”?
Next there is the description field where you can expand upon the content of your video. Lots of people find success by describing what is in the video, using keywords wisely. Avoid packing the keywords in unnaturally, instead focus on how they would be used in a realistic conversation.
Start your description with a link to your site. Always use http:// at the beginning of the URL to make it clickable on YouTube. Place it at the very start of your description so that it shows up under your video.
If you put it later in the text, visitors will have to click 'read more' to see it.
Do a YouTube search for the keywords you want to rank highly for, and click on the top 2 or 3 videos in the results. Make a note of the tags they have used, then use these keywords in your own video's tags to compete with their position in the rankings. This will also make it more likely that when someone watches your competitors' videos, yours will appear in the right hand column as a 'related video'.
Make sure all the most relevant keywords you want to rank for are in the tags section, and don't forget to use quotation marks for phrases, so that the tag contains those words together, not separately.
Don't use tags from competing videos which are not relevant to your own, however. This will annoy searchers who get misleading results, and could lead them to vote your video down, or even report it.
Transcribe your video, or outsource the transcription to someone else. While this might seem like an excessive or unnecessary task, it actually has many advantages for optimizing your YouTube video.
First, it makes the valuable content contained within your video searchable. This is the kind of content that will contain the long-tail keywords you want to rank for, so having the transcription of the video available will certainly help your search result rankings. You can place the transcript in the description under your video on YouTube or, if you embed the video onto your blog, you can add the transcript in the blog post.
Second, once the transcript is complete, save it as a .txt file and transform it into closed captions, or subtitles, on your video on YouTube. Adding closed captions used to be a rather complicated business, requiring the exact time each phrase is said to be included in the document, but nowadays if you upload the .txt file to YouTube, it will accurately match the captions to the voiceover. This helps with your video's SEO, as well as making it accessible to viewers who are Deaf or hard of hearing.
COMMENTS AND EMBEDDING PERMISSIONS
Allow comments on your video. You will need to keep an eye out for spam or abusive replies, but comments provide the kind of regular updates to a webpage that the Google algorithm loves. Allow sharing too – if someone wants to promote your video on their site, then let them!
INTERACT AND ENGAGE
Comment on other videos. If you provide interesting, valuable, or even controversial comments then people will click on your username to see what you have to offer. If they like what they see, they will watch, share and comment on your videos and even subscribe to be the first to see what you bring out next.
You can also submit your videos as a 'video response' to other, relevant videos. If that user approves it, then your video will appear underneath theirs.
Build backlinks to your video to improve its ranking in the YouTube search results. Your YouTube video is no different to your website in that high quality backlinks will boost its authority and its popularity.
Because most people don't optimize their YouTube videos, taking these steps can be extremely beneficial to your search result rankings on the channel. If you want more views, thumbs up and shares, the strategies listed above will all play an important part in boosting your positioning and popularity. Being one of only a few video creators who do it will make it very much more likely that your search ranking positions will soar above the rest.
HOW TO OPTIMIZE YOUTUBE VIDEOS
Here's how to make the most of any video content and optimize your YouTube, Vimeo, and other video creations from the search engine and user perspective.
After all, creating videos can be a significant time investment, which is why you need to ensure that you and your business reap the rewards
As a marketer or business owner (which can often sometimes be one and the same), creating video content can be one of the biggest and the most valuable marketing investments any business owner will ever make. Therefore, ensuring that YouTube videos are perfectly optimized is one of the key ways to ensure the highest ROI from the effort involved in creating said videos.
BE THE ANSWER.
Obviously, any savvy marketer will want their YouTube videos to show up at the top of the search results for the keywords that their ideal customers are likely to be searching for - so ensuring that each video’s title, description, and tags are keyword-rich is essential - just like standard SEO or search engine optimization. Also consider using Google’s Ad Planner and looking at Google Analytics for the brand’s website(s) in order to see which keywords have a high search volume (for the former) and a high conversion rate (for the latter) in order to cover all the bases when it comes to optimizing for overall YouTube search results.
NAME IT, DESCRIBE IT, AND TAG IT WELL.
A compelling title, description, and corresponding related tags are just as important as making sure the aforementioned elements are optimized for your targeted keywords. The title needs to make users want to click on it - this is where having a professional copywriter involved comes in very handy for those who are not personally wordsmiths - or simply employing someone who has a clever way with words in general. What’s more, don’t forget to include a link to the company website, social media presence, and most importantly a call to action in the description.
SOCIALIZE, SOCIALIZE, SOCIALIZE.
Not only should it be ensured that all other social links on the brand’s YouTube channel are accurate and updated, all the videos produced should be shared throughout a brand’s overall social presence in order to reach the broadest audience. While Facebook and Twitter are the most obvious spots to share video content, the company blog and Google Plus presence shouldn’t be neglected - and if there are brick and mortar locations, ensuring the videos are linked on Yelp, TripAdvisor, or any relevant review sites is equally important.
CONTENT IS STILL KING.
No matter what optimization techniques are employed, if the content itself isn’t compelling, helpful, interesting, or entertaining, nothing else matters. Valuable content that inspires users to watch, share, and link to via their own online presence might be the number one way to optimize YouTube videos.
Considering the fact that the YouTube search engine is the second largest in the world and the videos hosted on the site tend to rank highly in Google’s own organic search results, optimizing videos for YouTube as well as other video-centric websites like Vimeo is a key aspect of any successful video-based marketing campaign. Therefore, any business owner or digital marketer should consider the many aspects of optimizing clips for YouTube and the rest of the web as described above in order to make the most of their video marketing efforts would be wise to consider these key optimization techniques.
10 TOP TOOLS FOR YOUTUBE VIDEOS YOU NEED TO KNOW ABOUT
If you're looking for a marketing tool that delivers long-lasting results, look no further than YouTube.
As an ever-increasing number of customers are consuming video content on their mobile devices, YouTube is a must-use platform for savvy business owners.
According to research from Statista, mobile phone views are expected to exceed 136 million by 2019 . That's a huge number of potential customers your business could be engaging with if you were building a strong following on YouTube. Not only can you find new customers for your company via YouTube, the video content you create can be repurposed in a multitude of ways.
Thanks to video embeds, your YouTube videos can be used on your company's blog, shared on social media sites like Twitter and Facebook, and integrated into interactive infographics too. The potential of this social video network is just too big to ignore if you hope to grow sales for your company. By adding your website URL to the description of each video you upload, you're driving visits to your site while entertaining viewers at the same time.
Lest you think you're not cut out for YouTube marketing, contemplate the numerous resources at your disposal. Thanks to powerful tools, you can now do everything from create custom videos to track audience interactions via YouTube analytics. Check out the following selection of resources to understand just how easy it is to get started with YouTube marketing:
From our list of Tools for Youtube, Storygami lets brands add interactive overlays to their videos. Upload your business's video URL to Storygami and then add your choice of a social media stream overlay, content cards, or even a 'buy now' button. With conversion rate analytics and audience interaction tracking, Storygami makes it easy to get extra ROI from your video creations.
The Insta Video Merger app lets you combine existing video clips together. Trim clips, add background sound, accent with a variety of shape overlays, tweak colors with numerous filters, and share your creations on YouTube, Vine, or Instagram. Insta Video Merger lets you zoom in on specific components of your video and change the speed of your videos too.
MyStitch Video Collage is another terrific option for creating video collages for YouTube. Combine multiple videos into one collage, add frames to each video, add text overlays, and complete your creation with background music. Your completed video compilation can be uploaded to YouTube, Vine, or Instagram.
The Light Leak Effects app helps you tweak the appearance of your videos by adding a variety of lighting effects and filters. Give your YouTube videos a vintage feel, add pops of light to give the effect of sun rays, or completely change the color of your videos for eye-catching creations that will stand out from other online video. If you want to grow your company's following on YouTube, standing out from competitors is essential. Using a variety of tools helps you make a great impression on viewers, who will hopefully subscribe to your YouTube channel.
Epoxy combines video creation with social media distribution. Create anything from full-length videos to memes and GIFS to share on YouTube, Vine, Facebook, Instagram, or Twitter. Track audience interaction via Epoxy and interact with your top fans on multiple platforms. Who knew connecting with your business' top fans was so easy?
If you're looking for YouTube analytics, look no further than Brite Content. With this powerful tool at your disposal, you'll be able to do everything from monitor your audience interactions to track content trends. Monitor the performance of your video campaigns, track your competitors' video marketing efforts, and audit your company's video strategy for maximum ROI. If you want to generate sales leads from your video efforts and not just increase your social media following, Brite Content is definitely worth investigating.
If you're short on time and want to hire a professional to create your brand videos for YouTube, check out VideoPixie. Their platform lets you accept bids from videographers, video editors, and animators. Outline your project, review bids from prospective candidates, and choose the best professional for your job.
If you want to put the power of influencer marketing to work for your business, check out FameBit. Their platform connects companies with social influencers on multiple video platforms including YouTube, Vine, and Instagram. Connect with influencers with large social media followings to help get your company in front of a wider audience than you could reach on your own.
One powerful way to boost views on your YouTube videos and grow your brand's social media following at the same time is to translate your videos into foreign languages. YouTube offers an extremely helpful interface to add foreign language captions, sub-titles, and video descriptions. If your company hopes to grow internationally, adding YouTube translations to your video marketing strategy is highly recommended.
YouTube Creator Studio
If you want to track your business' video performance on your mobile device, add the YouTube Creator Studio app from Google to your iPhone or iPad. This handy app offers details on everything from your video views to your subscriber count. Respond to comments on your YouTube videos, see which of your videos are the most popular with viewers, and adjust your YouTube ads from your mobile device.
Thanks to the ever-increasing number of handy tools, it has never been easier to extend your brand's reach thanks to YouTube. While video marketing on YouTube might be a bit more time intensive than social media marketing on Twitter or Facebook, the rewards are definitely worth the effort. If you're willing to put in the time, you can connect with potential customers around the globe and increase visits to your website at the same time. After viewing the above-listed YouTube resources, do you think you're ready to make a concerted effort this year to accelerate your YouTube marketing strategy?
THE ULTIMATE 14-STEP GUIDE TO GETTING MORE YOUTUBE VIEWS
Video marketing is becoming an increasingly popular way of promoting a product, service or website, and the real estate agent business is no different.
Similarly, with the increasing availability of affordable video cameras and mobile phones which record video, more and more individuals are creating their own personal films of family and friends, as well as themselves performing or being creative. Many of these are shared on the web and famous pop stars have been born as a result of their singing being spotted online.
YouTube is the platform of choice for many people who create videos to host their work. The first benefit that YouTube offers is its vast audience: over 800 million unique users visit the site every month . Getting access to even a tiny percentage of that audience would have a dramatic impact on any business or individual. Secondly, some YouTube videos appear on the first page of the main Google search results. This means that users do not even have to visit YouTube.com to gain access to your video when they search for relevant key words.
So if you have spent time and money making a video and have uploaded it to YouTube, waiting for the views and “likes” to come in can feel like an impossibly slow process at times. Fortunately, there are ways in which you can maximize the number of views on your YouTube videos for free, with only a little work. The fact that most people do not take all of these steps means that anyone who does will have an automatic, instant advantage.
TITLE, DESCRIPTION, TAGS
YouTube is owned by Google so don't underestimate the search mechanisms it makes use of. You can have the best video in the world but if you title it AV9014.avi and include no description or tags, nobody will ever find it.
Use a descriptive title and give plenty of information in the video description. Use as many relevant tags as you can think of but do make sure they really are relevant. Trying to spam your way onto the latest trend is a tactic that will be short lived and ineffectual. Not only this but you will receive plenty of “thumbs down” votes when people view your video and don't find what they are looking for. Be honest, descriptive and accurate, and allow your real target audience to find you.
Deaf people miss out on the majority of online videos. By taking the time to add subtitles, also known as closed captions, to your YouTube video, you will make your work accessible to viewers who are deaf or hard of hearing. This is not only the right thing to do, it will also likely increase your views over time. This is because, using YouTube's advanced search, users can search specifically for those videos which have closed captions. If yours does have subtitles, uploaded via the YouTube interface, your videos will appear in those results. If your competitors did not make the effort, theirs will not show up at all.
You may have noticed, when watching other videos on YouTube, that sometimes below the main video is a section called video responses. You can submit any of your own videos as a video response to someone else's clip. It is up to them whether or not they accept it, but find videos which are relevant to yours, and, if appropriate, submit yours as a video response.
Leave helpful and engaging comments on other people's videos. When they see your comments they might click on your username and find their way to your channel. If your username gives a clue as to what your videos are about, others are even more likely to click through to see more.
The people you build relationships with are the most likely to click through to your videos. These are people whose videos you regularly comment on, whose comments you respond to and who you engage in friendly discussions with. However, anybody who sees your comment on somebody else's video and finds it useful could well follow your username link to see if your films are as useful as your comments are
CHOOSE THE BEST THUMBNAIL
When your video has uploaded and been processed, YouTube will give you a choice between three different thumbnails. The one you choose will be the one that shows up in the site's search results and this is a great way of attracting attention and views. Look at the three options presented to you and choose the one that is the most eye-catching, interesting and likely to attract viewers' attention.
SHARE, SHARE, SHARE
It may seem obvious, but many people forget that the more places you share the link to your YouTube video, the more people are likely to watch it. Share it on your Facebook page, link to it on Twitter and embed it on your own blog. Each of these will increase its audience, along with the chance that others who watch it will also share it. Make sure that your settings allow anybody who wants to to embed the video, so that other people can post it to their own blogs. This way, your potential audience is vastly increased.
Although social bookmarking is not thought to be as effective as it once was, and although a video or website going viral thanks purely to StumbleUpon or Digg is relatively unlikely now compared to a few years ago, there is still no harm in sharing the link to your video far and wide. If you have a StumbleUpon, Reddit, or Digg account share your videos to the most appropriate and relevant channels, always using accurate and descriptive tags.
If you consistently post videos on similar subjects, people are more likely to subscribe to your YouTube channel. This means that they will be informed every time you post a new video and will most likely watch, and perhaps share, each new video you release. If, on the other hand, you publish videos on many different subjects then people with specific interests are less likely to subscribe and you will have fewer viewers keenly awaiting your next production.
REPEAT PREVIOUS SUCCESSES
If you can see that one or two of your videos were spectacularly popular while others have attracted only minimal interest, try to establish what it was about the most viewed or “liked” ones garnered the favour. Were they about a particular niche topic? Do they have a brilliant headline-style title? Did people leave comments explaining why they found the video so valuable? If you can establish the cause of your success, you can repeat it in your upcoming videos and learn to generate blockbusters time after time.
The better the quality of your video, the more people it is likely to appeal to. This does not have to mean it has to be produced with Hollywood-standard equipment and a million dollar budget, however! It simply means, in most cases, that the sound and visual quality should be such that there are no distracting buzzes, irritating changes in volume or blurred or pixellated visuals. As long as the viewers can clearly see and hear your message this, in most cases, is enough.
The content of the video is another important aspect of whether or not it is good quality. A video can be impeccably produced but if it contains nothing of interest or value, it will be marked with a “thumbs down” and certainly won't be shared or promoted.
YouTube viewers can be a fickle bunch. Most will not wait around to see whether the video that starts out dull will get more interesting. Instead, you have to capture their attention early and make sure that within the first 10 or 15 seconds you provide plenty of reasons for them to stick around and keep watching. Otherwise they will hit the back button and watch your competitors' videos instead.
At the end of every video, use a call to action. This means that you prompt your viewers to do a particular, specified thing.
Right at the end of your video, remind the viewer to click on your username to view your other videos or invite them to carry out a search which is guaranteed to lead to one of your top performing videos. Other calls to action might be to prompt people to subscribe to your channel, ask them to click “like” below the video or ask them to share the video link on their social networks.
ACCEPT VIDEO RESPONSES
As well as submitting your videos as a video response to other people's clips, accept relevant video responses that are sent to you. This way, not only does their video get a link back from your page but yours does from theirs as well. As long as the videos are on the same topic or theme, both of you will benefit from the links and increased views.
MAKE PROMISES... AND KEEP THEM
If you are posting videos regularly, a great way to get people to subscribe to your channel, and therefore watch more of your videos, is to end each video with information about what your next video will be about. So if, for instance, you have just posted a video about how to make a chocolate cake and your next video will be about how to make a carrot cake, make sure the first video ended by telling the viewer what will be coming next. Get them hooked and be sure to live up to your promises.
Promising carrot cake and not delivering is a surefire way to lose fans. However if you do go ahead and provide an easy to follow tutorial, just like you told them you would, they will have faith that you are worth paying attention to. So after the carrot cake video goes on to promise lemon drizzle cake, this might well be all you need to get people to trust you and click “subscribe”. Just make sure you remember that call to action to prompt them to remember!
All the energy that goes into making a video, whether it is for marketing or promotional purposes or simply for pleasure, can be rewarded when it receives plenty of hits on YouTube. Following the steps above you will have the best opportunity to have your clips seen by a good number of people who are actually targeted visitors, thanks to your use of key words, tags and video responses. Consistent posting, as well as calls to action and living up to your promises will persuade your audience to become more loyal viewers, and habits such as sharing the videos elsewhere and bookmarking them will increase your audience potential.
The ideas above are all easy to implement and take very little time. They will help to boost your exposure and spread your message far and wide. All you have to do is take action.
YouTube is the second largest search engine worldwide. Video marketing through YouTube not only reaches customers in a personal way by allowing viewers to "get to know you", but with end screens and cards, meta descriptions, the ability to embed video onto your blog or website, and numerous ways to engage, using YouTube for real estate is powerful marketing.