Great tips.
Time to review my site's capabilities.
Fortunately I do visit my site monthly and customize it and add new, delete old.
Great! One note...the most important aspects of your monthly tuning is to do solid "Technical SEO" each month. It's like weeding, watering and fertilizing a garden. It can be very hard for non-technical folks to do, so get a development co that can make quick work of it for you. If you're more DIY, take a look here for a great primer: https://www.quicksprout.com/2015/07/31/the-beginners-guide-to-technical-seo/ I would also suggest https://yoast.com/academy/course/basic-seo-training/
This is good advice. It's an ever-changing landscape and difficult to keep up with. In my mind, it's worth it to hire a professional to navigate the complexities for me.
Your site has to bring you leads. Without that, there is no use in having one at all. Keep up with the times or be lost in the shuffle.
Truly, Rose. It's a monthly effort, in fact. If you keep up, your site can be your top, most efficient lead generator. Today, your site is your business.