Did Your Listing Agent Enter Your MLS Data Correctly?

Real Estate Broker/Owner with Franklin Homes Realty LLC

Did Your Listing Agent Enter Your MLS Data Correctly? Franklin Homes Realty LLCDid your listing agent enter your MLS data correctly? Sellers can live or die by the data entered into their local multiple listing service (MLS). This information is usually syndicated to a variety of real estate search websites including Zillow, Trulia and Realtor.com. Due to Broker Reciprocity this data is also syndicated to local brokerage and agent websites. Franklin Homes Realty LLC is one of the latter sites.

Our website is designed to assist home buyers in finding their search queries easily. However, the listing data is pulled directly from our MLS. The pages on our website are only as good as the information entered by listing agents. If an agent hasn't entered listing data correctly, buyers will have a difficult time finding a home.

While we see this mistake made more often than it should be, unique properties are usually the ones that are most neglected by agents. These properties may have fewer buyers searching for them but can sell quickly when the listing agent makes them easy to find.

What's a unique property? Any house or property that has a feature designed for very specific buyers. Examples include homes with a woodworking shop, guest house, over-sized garage, barn, stable, storage building or waterfront access. Fencing and cross fencing are also important to those looking for horse properties.

All of these features are available in our local multiple listing service. Buyer's agents rely heavily on the data input to that source. If a listing agent hasn't included this necessary information, it's likely a buyer will NOT find your house.

We were contacted today by buyers looking to purchase a home with a guest house in Franklin TN. Like many home buyers, they wanted to begin their search online. They were having difficulty finding these homes and reached out to us. In truth, the very best thing buyers can do, especially those looking for unique features, is contact a local real estate agent. While agents rely heavily on the MLS, we also regularly show and preview properties. We may be aware of a home that wasn't entered correctly into the MLS meeting your criteria. 

Did Your Listing Agent Enter Your MLS Data Correctly? Franklin Homes Realty LLCLet's take this buyer's request for a home with a guest house. When I performed a search in our MLS for Franklin properties with a guest house, only 19 results were returned. I recently showed a house that has a guest house but it didn't appear in my search results. At first, I thought the property had either sold or been withdrawn. Upon further investigation, I found it's still an active listing.

Much to the seller's misfortune, the MLS data doesn't include this guest house. A guest house that brings in an additional $20K in income to the sellers. That sounds like a pretty good incentive for a buyer to purchase. But, oops, buyers can't find the property.

Our MLS has a search field titled EXTERIOR FEATURES. All the listing agent needs to do is click GUEST HOUSE and this property would show up in a search. Because the listing agent hasn't done this, the property is hidden from prospective buyers. Buyers who may be specifically searching for this feature. Did I mention this is a $2.2M property?

I did contact the listing agent to alert her to this omission. As of yet, she hasn't made the change in our multiple listing service. This is unfortunate for the sellers, but just one example of mistakes we see listing agents make every day.

A recent National Association of REALTORS® survey showed that 92% of home buyers begin their search online. The majority of these buyers won't have a real estate agent working on their behalf in the beginning. Listing agents who exclude vital information online, may not connect with the right buyers for a home.

When a seller's home isn't being seen by the right buyers, it doesn't sell. This usually leads to price reductions; sometimes costing sellers thousands of dollars. After many months, these properties may sell for much less than they should--all because their agent didn't enter their listing data correctly.

Another area in the MLS we often see agents making mistakes is the property description. Many agents don't recognize that this description is actually indexable by the search engines. You're probably wondering what that means. The phrases used in the property description can be picked up by the search engines. For example, I performed a search with the keywords "Franklin TN homes for sale with a gourmet kitchen". Below is a photo of several of the results. Did Your Listing Agent Enter Your MLS Data Correctly? Franklin Homes Realty LLC If you were able to click on the above links, you'd be taken to actual property listings with gourmet kitchens. As you can see, our website ranked for 4 of the 10 search results on page one of Google.

Any phrase that might be used by a buyer should be used in your property description. However, your agent should choose the words carefully. Our MLS only allows 250 characters, not words, in the property description. That's not much longer than a TWEET. You want to make sure the agent you hire knows how to use the right search phrases so your house can be found.

Did your listing agent enter your MLS data correctly?

Not sure how to find an agent who is diligent about inputting the correct information to your MLS? Fortunately, we are well-versed in how to get your house in front of the right buyers using the property description and listing data. Don't be like the sellers in this post who have been trying to sell their house for over four months. Instead, use an agent who will provide the right information in the multiple listing service making it easier for buyers to find your home.

Call Franklin Homes Realty LLC today at (615) 495-0752!

Tammie White, Franklin TN REALTOR®

About Tammie White, Franklin TN REALTOR® 

Tammie White is a REALTOR® and Principal Broker/Owner of Franklin Homes Realty LLC in Franklin TN. Tammie works with relocation buyers looking to purchase a home in Franklin and the surrounding Williamson County area. She understands the way buyers search for homes making her an invaluable asset to Franklin home sellers.

Tammie's website, www.FranklinHomesRealty.com, has become the premier search tool for buyers moving to Franklin Tennessee. She has been writing a real estate blog since 2009 and has been quoted in various publications including the LA Times, Realtor.com, Skype.com, The Tennessean and Williamson Source. Trust your home sale to the company who has sold 100% of their listings since 2012. Call Franklin Homes Realty LLC today!

Posted by
Tammie White, Managing Broker/Owner
Franklin Homes Realty LLC
Franklin, TN
(615) 495-0752 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the written permission of Tammie White is subject to copyright infringement and possible lawsuit.

Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Tony and Suzanne Marriott, Associate Brokers 04/11/2017 05:35 AM
  2. Kathy Goldman 04/11/2017 08:53 AM
Home Selling
Tennessee Williamson County Franklin Franklin
Real Estate Technology
Local Expert
What's Got Your Goat?
listing data
marketing mistakes

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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tammie White - information is the key - and yes, you are right, there are some agents who need some help in this department.

I usually share the listing sheet with the seller and get the approval from the seller for the correctness of the data. This helps me help them when I prepare the marketing material - including MLS listing sheet.

Apr 10, 2017 08:49 PM #21
Kat Palmiotti
406-270-3667 (MT), 914-419-0270 (NY), Broker in NY with Grand Lux Realty and in MT with (coming soon!) - Kalispell, MT
The House Kat

I agree. The boxes that can be easily checked could help buyers find the right house. Often those boxes and the descriptions are missing a lot of important details.

Apr 11, 2017 04:04 AM #22
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Tammie White "The pages on our website are only as good as the information entered by listing agents. If an agent hasn't entered listing data correctly, buyers will have a difficult time finding a home."

Right on target - and - re-blog!

Apr 11, 2017 05:35 AM #23
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Tammie White the success of selling a listing is as good as the abilities of the listing agent to market it....

Apr 11, 2017 05:44 AM #24
Tricia La Motte, CRS
661-212-2896 eXp Realty of California, Inc. - Santa Clarita, CA
Santa Clarita Real Estate - Guiding the Way Home!

Hi Tammie! Wrong information is definitely an issue. I recently helped homeowners whose listing had expired 2 previous times, and one of the reasons was wrong or incomplete MLS information. What a shame for homeowners that think agents are doing their job! The good news for these homeowner, for starters, was I marketed the home properly in the MLS...and they sold their home for more than they thought...with multiple offers...in a few days!

Apr 11, 2017 06:21 AM #25
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Congratulations on the feature Tammie White. I see this so often, so many mistakes or missing info. Only if the sellers knew 

Apr 11, 2017 06:26 AM #26
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

All good information here written by you, Tammie White and this should be required reading for all new agents and students. Hint, Hint!

Apr 11, 2017 06:40 AM #27
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Tammie, there's a high-end listing in my area that's been on the market for almost a year, listed as having a pool, what's on the property is one of those blow up pools selling for $100.00. This can't be a mistake, it's just misleading. 
This is a great post for all sellers and agents to read.

Apr 11, 2017 06:46 AM #28
Jill Winchel
Royal Shell Real Estate - Koffman & Associates - Cape Coral, FL
We make it easy. You make it home.

Hi Tammie. You wrote another informative post for home buyers in Franklin TN and elsewhere. Buyers should work with a Realtor to get the expert service they deserve. Sellers should review their listing to make sure it is correct, all features are listed, and the pictures look great.


Apr 11, 2017 07:00 AM #29
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

What a great emphasis on the importance of correctly and completely entering data for a property.

A sale depends on it.

Apr 11, 2017 07:46 AM #30
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I actually enjoy launching a property and take great care to do so

Apr 11, 2017 07:47 AM #31
Malendaz Coleman

Great Post!!!! It save allot of time when information is entered correctly in the MLS. 

Apr 11, 2017 08:42 AM #32
Kathy Goldman
REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert - Waukesha, WI
Social Media & Marketing for Real Estate

Professional agents know that the information they put into the mls is what sells the house. Crisp pix and great descriptions, accurate property details. Come on...if it were my agent, they wouldn't have my listing any more. I know that some homes have lots of detail, even better reason to pay attention and get it right. 

Apr 11, 2017 08:46 AM #33
Theresa Akin

It's the listing agents duty to go over the listing with a fine toothed comb and with the seller. I have checked on the history of some listings for anything extra that may have been overlooked for the buyer and  the seller.

Apr 11, 2017 09:24 AM #34
Patrick Willard
Rio Rancho, NM


I often see listings in the wrong MLS area or with obvious mistakes that are the result of agents working in areas they aren’t familiar with, being in a hurry or letting an unlicensed assistant that doesn’t really know what they are doing enter the info. On the other hand I see some doing it on purpose. One top producer in my area always lists properties by the SF on the builder’s floor plans when the properties are priced right but he’ll exaggerate the SF on over priced listings, sometimes by more than 10%. I’ve also seen room dimensions exaggerated.  An REO agent in my area just cancelled and relisted a property that had been on the market for over a year and changed the street name (from 17TH to Seventeenth) to hide the prior listing history and make it look like a new listing. It’s bad when it’s done by mistake, it’s fraud when it’s done on purpose.


Apr 11, 2017 09:27 AM #35
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Tammie,

In our MLS, I do not believe you can search for guesthouse. That would be awesome. I would also like to see some other, more simple features, such as fully fenced. We finally got a bunch of green features to search for, in case someone is partial to ground source heat pumps or some other feature like that.

Apr 11, 2017 01:23 PM #36
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Great post, we so often see agents select a sub division of a much larger development as the listing location, most buyers and agents won't search that so the home is missing in the searches, you need to use the larger sub division name because that is what everyone searches. When we search we need to leave the parameters as wide as possible as so few agents enter information, if you use that as a search feature it will not find the home.

Apr 11, 2017 04:01 PM #37
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Mick - Sellers believe all agents are created equal.

Tammy - I actually send the MLS listing to sellers and ask them to review the listing data and all the photos and send an email of approval. I want them to know exactly what their listing says.

Melissa - Other agents just don't care what we have to say. You were wise to stay out of it.

Praful - I do the same.

Kat - Apparently agents don't proofread their work.

Tony and Suzanne - Thanks for the re-blog.

Barbara - I absolutely agree.

Tricia - I've had that same experience. It's amazing what a difference accurate information can make.

Scott - It is their responsibility to know.

Sandy and Norm - The Principal Brokers should be doing this.

Beth - I saw a listing the other day that showed it had a barn. It was actually a lean-to. Ugh!!

Jill - Agreed.

John - Now if we could only convince all listing agents of that.

Richie - A big thumbs up!

Malendaz - It sure does.

Kathy - Agreed.

Theresa - I do the same.

Patrick - I've also seen agents exaggerate SF. These things need to be better policed.

Dorte - We have some great items to choose from in our MLS. If only the agents would choose them.

Nick and Trudy - I once saw an agent use Franklin as a location when they knew damn well it was another town. I'm sure it was so it would appear in the Franklin search which garners more money. I simply contacted the MLS and they corrected the location. I'm sure that agent never even recognized what had been done.

Apr 11, 2017 08:35 PM #38
Melissa Jackson
Citiwide Alliance Realty - Weatherford, TX
Helping You Make The Right Move

Listing all the correct information, professional photos plus using descriptive search friendly words will set the seller up for a quicker sale. I always check and double check my mls data.

Apr 11, 2017 09:11 PM #39
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


A listing agent putting bad information on an MLS listing could cause the listing not to sell . . . . 

Good luck and success.

Lou Ludwig

May 12, 2017 08:05 PM #40
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