The quick answer: They Can!
Trained in Professional Landscape Photography and having applied my critical ‘eye’ in how best to convey the story about the specific home being photographed, I know that keeping up-to-date with technology and the reaction of the public is critical for success.
Often seen in real estate photographs are stunning homes that could only be found in a far-distant paradise, yet; the listing agent advertises that this home is in my neighborhood.
How can this be?
I know my neighborhood and know of no home as breathtaking within miles!
So I drive to the listing and behold this ‘palace’ only to discover that the home listed is not recognizable from the advertised photo.
Is it dishonest to mislead peers and the public in this manner?
You bet it is.
You see, it does cost valuable resources for your fellow agents to spend their time pre-selling buyer prospects on why they should go out of their way to stop by to see your listing. Not to mention you will very soon be avoided like a pariah as more of a ‘snake-oil’ salesperson, than a trusted professional.
It is for this reason that we try to allow our clients to allow us to review properties with them prior to physically showing them the subject home. And in many cases, preview target homes to prevent our clients from wasting their time.
Guess who the client will blame for showing them a home they are not even interested in, if the photographs mislead?
That’s right; YOU, not me!
Over many years of full time professional experience, I know that until we deliver, we are not respected by many who work with us. So I am asking you as the professionals that you are; live by the ‘Golden Rule’ and do unto us as you would have other do to you. Without this fair cooperation, the merry-go-round will never stop to allow clients to either get on-board, or get off with a set of home keys in-hand.