DO REAL ESTATE PHOTOGRAPHS MISLEAD?

By
Real Estate Agent with HomeSmart Realty West & Lend Smart Mortgage, Llc. CA01938972, CA-DBO1483386

The quick answer:  They Can!

 

 

Trained in Professional Landscape Photography and having applied my critical ‘eye’ in how best to convey the story about the specific home being photographed, I know that keeping up-to-date with technology and the reaction of the public is critical for success.

Often seen in real estate photographs are stunning homes that could only be found in a far-distant paradise, yet; the listing agent advertises that this home is in my neighborhood.

How can this be?

I know my neighborhood and know of no home as breathtaking within miles!

So I drive to the listing and behold this ‘palace’ only to discover that the home listed is not recognizable from the advertised photo.

Is it dishonest to mislead peers and the public in this manner?

You bet it is.

You see, it does cost valuable resources for your fellow agents to spend their time pre-selling buyer prospects on why they should go out of their way to stop by to see your listing. Not to mention you will very soon be avoided like a pariah as more of a ‘snake-oil’ salesperson, than a trusted professional.

It is for this reason that we try to allow our clients to allow us to review properties with them prior to physically showing them the subject home. And in many cases, preview target homes to prevent our clients from wasting their time.

Guess who the client will blame for showing them a home they are not even interested in, if the photographs mislead?

That’s right; YOU, not me!

Over many years of full time professional experience, I know that until we deliver, we are not respected by many who work with us. So I am asking you as the professionals that you are; live by the ‘Golden Rule’ and do unto us as you would have other do to you.  Without this fair cooperation, the merry-go-round will never stop to allow clients to either get on-board, or get off with a set of home keys in-hand.

Posted by

Sandy Padula & Norm Padula, J.D., GRI
CA DRE# 00902455 &  CA DRE#01938972, FL Bkr# 3090255 & NMLS#1483386

Home Smart Realty West

Lend Smart Mortgage, Llc.

760.985.2055  Sandy
858.444.7060 & Norm

SDLuxHomes.com

PRESENCE ~ PERSISTENCE ~ PERSEVERANCE

 

 

 

Comments (188)

Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

A little creativity is often all it takes, Mary Douglas Thank you!

Apr 16, 2017 04:19 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Many thanks, Lou Ludwig your comments are always appreciated!

 

Apr 16, 2017 04:20 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Right, Debbie Reynolds if the agent wants to see a House of Mirrors or Fun House, then go to the carnival.

Apr 16, 2017 04:22 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

That can happen, yet we do like to bring the lighting to what one would expect to see on a bright Sunny day with all window shades wide open and lights on. Dark phtoso often make rooms seem smaller than they really are. Thanks, Inna Ivchenko For light adjustments, we do not use Photoshop, but open the camera aperture and take several shots from which to choose.

Apr 16, 2017 04:30 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Wow, you're really hit that topic out of the ballpark Sandy Padula and Norm Padula, JD, GRI NMLS#1483386. Congratulations on your featured post! 

Apr 16, 2017 09:36 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Thanks, Paul S. Henderson, CRS, REALTOR®, . There are so many tompics regarding photography I could write about, but I urge agents without the training to seek the services of pros.

Apr 17, 2017 04:18 AM
Rick Frissell
HomeXpress Realty - Valrico, FL
aka "The Red Baron of Real Estate"

Sandy, Norm.  I wrestle with this subject on almost every photo shoot.  I use HDR photography with a small amount of color correction.  When editing, the "natural" look is dark and falt (detail loss.)  I also use a wide angle and limit myself to no less than 12mm except for maybe a second bathroom.  Why do I wrestle?  Not so much with HDR since feedback has been positive on how close we come to the real colors.  It is the wide angle that brings up the debate.  Do I try to capture the panarama of the room, which of course makes the room look larger, or do I go for a close approximation of size at about 37mm.  Do that and the rooms look boxy.  I usually go with show as much of the room at the highest mm to achieve.  Good post, good problems to have.  

Apr 24, 2017 05:07 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Great insight and we, too, have to deal with many of the same issues, Rick Frissell Thanks!

Apr 24, 2017 01:55 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Sandy Padula and Norm Padula, JD, GRI NMLS#1483386 - Congrats on the feature. This obviously touched a lot of members. You are right. We need to present our homes in an ethical manner. anything less is a disservice to our fellow REALTOR®s as well as clients and gives our industry a bad name.  

May 16, 2017 08:47 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I was hoping you were sharing a "before and after" photo! I'm late to the party but congrats on a great post that discusses misleading photos. It's obviously an ongoing concern and there are pros and cons on both sides of the issue.

Jun 02, 2017 07:24 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Many thanks, Sheri Sperry - MCNE® . And still with many agents 'blind' to what is aceptable, the deceptions continue.

Jun 02, 2017 09:09 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Pat Starnes I was hoping to join in the fun last month, but my editing computer is being re-programmed and the problems uncovered have been major requiring the replacement of some hardware. I missed it; but thanks anyway!

Jun 02, 2017 09:11 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

The deadline for Before and After Photos was extended to June 11 If you get your computer back in time. But with all the free software available, maybe you can enter anyway.

Jun 02, 2017 09:15 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

PUUUUURhaps! Pat Starnes !

Jun 02, 2017 03:31 PM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Sandy and Norm I think we have all had this experience and it is never pleasant especially when there is a client involved.

Showing the house in the best light is expected of the listing agent.  At the same time, it is important to keep it real.

Jun 14, 2017 12:07 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Thanks, Jennifer Fivelsdal for reading and for your comment!

Jun 14, 2017 05:01 AM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Sandy and Norm

I feel your pain and frustration in your post and this type of stuff goes on all over the country, along with bait homes.

Congrats on the feature from the AR Gods my friend 

Jun 18, 2017 10:08 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Robert Vegas Bob Swetz Thank you, and I hope you are seeing 'light at the end of the tunnel' and will find your way back to Alaska soon to be with your beautiful wife!

Jun 19, 2017 04:28 AM
Robert Vegas Bob Swetz

Go figure Norm ... she has been in the Philippines now for one month playing with 30 plus relatives!


Playing on the beaches of some of the most beautiful islands in the Philippines, eating lobster, other sea food and getting fat 


I was suppose to be with her but I need to make the bacon and I told her the only way I would go back to SE Asia is if I stayed 2-3 months.


Coming in the next 2-3 years my friend, Alaska during May, June, July, August, September and the rest of the months in Vegas, Philippines or ??? 

Jun 19, 2017 08:11 PM
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Some Realtors and photographers are in love with ultra wide angle lenses. They distort and misrepresent the home.

Jul 12, 2017 07:22 PM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

When you put the tools in the hands of the untrained, trouble results, Dave Halpern. Anyone with the money can buy the latest and greatest, but that doesn't make them an artist

Jul 13, 2017 03:31 AM