Our Realtor TV Ad Features a Woman on an Ostridge

Real Estate Agent with Bill Cherry, Realtor 0124242


A couple of years ago, the Metroplex Association of Realtors required members to contribute to a TV ad campaign that NAR was planning. The cost wasn't much.  Less than 50 bucks.


I expect every other local Association's members were required to do the same thing.


But we were not privy to the storyboards for the ad campaign, and we were required to trust NAR's opinion that the TV ads would benefit us.


The first set features actress Elizabeth Banks acting silly. I mean, really silly.


For an example, in one ad, Banks rides an ostrich on to the set while a bunch of other silliness is going on.  Another she has shaving cream on her face.


The second set features actor Ty Burnell sitting in a chair by a fireplace posing as Phil Dumphy, Realtor. He's also acting silly.  I mean, really silly.


Our competitions,  Trulia and Zillow, also have some TV ads.  One is about a young fellow who one an agent helps buy his first home, and it is the first time anyone in his family has ever been able to buy their own home.


Would you call the Zillow or Trulia member agent or the Realtor member agent whose representive rides an ostrige or acts silly in front of a fire place.?


Parenthetically, I often find myself wondering how many of those running NAR and the state and local associations for us were ever successful Realtors?



Bill Cherry, Realtor

Since 1966


214 503-8563










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Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I've never understood how these ads get "passed" by who ever makes decisions on them. The NAR ads are some of the worst. And I resent paying for them through my dues. And your question is a really good one, by the way! (I'll bet the answer if none, Bill.)

Apr 10, 2017 11:41 AM #1
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Bill. I couldn't agree with you more. These ads are dumb and demeaning.

Apr 15, 2017 05:52 AM #2
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

I, too, find the NAR ads for the most part to be pretty awful and embarassing. I've never asked a buyer or seller if they have seen them but would wonder what they really think?! Maybe silly, but convincing? Nah!


Apr 18, 2017 12:25 PM #3
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