Post Successful Videos

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Services for Real Estate Pros with REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert Real Estate Social Expert

Post Successful Videos

When we last were together, I had written part I about video success.

To Recap I think the BENEFITS mean the most:

 

BENEFITS
  • Great for SEO
  • Get Free Traffic
  • Use Google rules for SEO
  • Similar Keyword Strategies
  • 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015) (Source: https://www.hubspot.com/

Straight from the National Association of REALTORS:

"Did you know that 73% of homeowners say they’re more likely to list with a realtor who offers to create a video for them, but only 4% of agents put their listings on YouTube?"

 

The first thing you need to do is create a video strategy.

Write down absolutely everthing you can think of to make a video about. (and I don't just mean listings unless it's a super cool one!)

As we said before, Google owns YouTube so feeding the big search engine with its own content makes sense:

  • Build Massive Traffic can be Connected
  • All the social features can be Connected
  • Build Subscriberswith Expert Content
  • Viral. It doesn't happen to everyone but video can go viral. Talk about exposure!
  • Free.YouTube is absolutely free to host your videos. Others can share them for free and the SEO is huge.
  • Embed these videos on all your social marketing platforms.
Use your video camera or your smart phone for great local video.VIDEO CAMPAIGN IDEAS
(for example)
Horse Property Campaign:
  • Let’s say you have a home for sale that is perfect for people who love horses
  • Shoot a video about the home under the title “Neighborhood Name” Horse Property and include text like “Find the best horse properties for sale in “Neighborhood Name” “Zip Code”
  • Upload the video to YouTube
  • Optimize the video by making sure you using a keyword rich file name and title and add the category, tag and description
  • Enhance the video with an overlay CTA offering to send visitors a list of horse properties by clicking through to your website
  • Embed the video in a post or landing page on your blog rewriting the title and description. Use the same category and tags.
  • Make sure your post has additional capture tools like a link to view all horse properties on your IDX or some reports about Horse properties: Buying, maintaince, local restrictions, etc. 

Entertainment and relevance are critcal to the video.

Sharing Video for SEO

Sharing video online is easy. The more places you share your video, the better your ranking can be.

If you are sharing content from YouTube, the content does NOT have to be yours. So unlike blogging, you can share content on YouTube easily. Share on any of your social platforms, automated aggregators, any number of video websites.

You can embed your video most anywhere as well. Embedded video is easy to do and and allows you to be able to make comments about the video separately.

Embedded video is easy and most website platforms make it even easier to embed the video with their own video upload program.

Who is your Target Market? How are you going to reach them? 

It's easier if you know who your Target Market is and then follow a keyword strategy that would be of value to them.

Consider:  Gender, Age, Marital Status, Family Size, Income, Profession, Eudcation and hobbies. You may not get this all immediately but you will begin to see trends as you post.

Search for keywords. It's not just about the writing...it's about how you position keywords for the best SEO in your video.

Your video content must address the type of real estate you sell. No sense making a golf course home video if you sell to First Time Buyers. Some of the types of buyers include:

Single Family, Land, Condos, New Construction, Luxury, First-time Buyers, Vacation Homes, Foreclosure/Short Sale/REO, Commercial and Investors.

It's obvious that these buyers are not all going to need/want the same type of information. That's why choosing a target will save you time and money in marketing.

Neighborhoods.

Once you know who your target is, you can begin identifying neighborhoods that might be a good fit for them. Drive or walk through these neighborhoods with your camera and make videos that you can share. Local videos and geographic marketing drive SEO. That's what you are looking for. Some of the things you might take vide of are the Entrance to the Neighborhood, street shots, parks and playgrounds, bus stops, a scan of the types of homes in the neighborhood and then while shooting talk about what the viewers are seeing.

Interview Local Business Owners

Not only do you showcase the local shops and restaurants, but they get to see themselves in your personal YouTube Video. It works for them because they can tell everyone where to go to get more info. Choose 3 questions to ask and ta da! Done!

More tomorrow.....very long topic AND my graphics are not inserting today. Must be Monday!

Lots to cover so get your pen and paper ready!

 

 

 

 Share your video on hootsuite.Share your videos on your blog.

 Share your video on Google or Google+Share your new video on Twitter.com

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Rainer
353,260
Jim Cheney
Saint Francis Property Santa Rosa, CA - Santa Rosa, CA
Rincon Valley Realtor 707.494.1055

What a great post Kathy

Apr 10, 2017 10:19 PM #1
Rainmaker
2,177,756
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

You've provided loads of valuablue information about posting successful videos, Kathy!

Apr 11, 2017 07:32 AM #2
Rainmaker
1,432,523
Sandy Padula and Norm Padula, JD, GRI
Realty National - Carlsbad, CA
Presence, Persistence & Perseverance

Kathy Goldman I confess, I had to <Bookmark> this fine blog post to use as a reference on composing videos. Thank you!

Apr 11, 2017 07:38 AM #3
Rainer
257,779
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Great information.  It's worth a bookmark for further study.  Thanks.

Apr 11, 2017 10:07 AM #4
Ambassador
2,944,816
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

My committment is that I'm going to start doing video this year.  Need a new phone first.  Have tried a few videos with my existing phone, but they don't turn out well at all.

Apr 11, 2017 04:05 PM #5
Rainer
118,957
faye schubert
Keller Williams Tri-Lakes Realty - Branson, MO
technology and marketing specialist

Very detailed list of what is important for videos. I will be bookmarking this post.

Apr 11, 2017 07:09 PM #6
Rainmaker
1,870,214
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

The buyer has little time and lots of properties to sort and filter. Video helps the show and tell at 10:30 in the evening, in any weather, no matter what location the buyer is in. Shoot, edit, render, upload videos on a regular basis for property listings, for local community events, to explain the real estate process. Will visit your video channel. Many are neglected from lack up uploads.

Apr 27, 2017 05:23 PM #7
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Rainer
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Kathy Goldman

Social Media & Marketing for Real Estate
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