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Benefits of using virtual reality in real estate

Real Estate Broker/Owner with brokerforyou.com CA Lic#00706331

Did you know that YouTube ( which is owned by Google) is actually the world's second largest search engine?

Did you know that YouTube has embraced 360° virtual reality videos?

So, the big question is . . . are you as a real estate professional embracing 360° technology not only to assist in marketing of properties but also the stack the odds in your favor when going out on a listing appointment?

Now, I'm not talking about hiring some expensive professional to produce a 360° video tour, but to purchase a very easy to use and 4K quality 360° camera and do your own VR photography!

Yes, for an investment of under $200 you can definitely increase the marketability of your listings and at the same time have an unfair advantage when going on listing appointments!

Now if you do 360°  video in 4K, the files are going to be huge and it's going to take quite some time to upload them to YouTube. But, the impact can be tremendous for your business. with a high-priced real estate market here in San Diego I like shooting my videos in 4K quality but there's absolutely nothing wrong with going down a little to 1080.

Whether you agree with me or not on the use of 360° virtual reality video for real estate, it is a fact that YouTube has now embrace the technology, and who am I to argue with Youtube?


If you want to see what a 360° camera can produce, please check out my blog post - - real estate video marketing



Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

No doubt, with time, buyers will demand more sophisticated and efficient  ways to view properties, the virtual realty tours will be there to fill that demand. 

Sep 04, 2017 06:46 PM
San Diego real estate blog San Diego real estate agent
brokerforyou.com CA Lic#00706331 - San Diego, CA

Thanks for the comment. I'm in 100% agreement with you.

Sep 06, 2017 08:50 PM

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Aug 29, 2019 08:04 AM