Tips on Posting Social Media Content that Drives Engagement

Services for Real Estate Pros with #goipm & Homeland Heroes Home Loans NMLS# 377413

I am lucky to be surrounded by a lot of creative talent everyday.

An important part foundation to our culture at iPartnerMedia is to be educators on marketing topics and be available to help business professionals on an individual basis or conduct workshops for groups.  

Recently, I asked my colleague Rachel Perez, social media strategist, to share some tips for posting social media content that drives engagement.

ipartnermedia website design social media tips
1. How do you curate content for social media pages? What are your favorite sources and tactics to finding the best content?

Social media is all about here and now. When creating posts on social media,  focus on what's going on in your community, what your clients are doing, future events or projects, and of course, your latest blog posts which are always educational.

Create posts with your followers' News Feeds in mind. What would they like to see? A positive message? A motivational quote? Perhaps a holiday reminder.

For example, in January, we created an image for Martin Luther King, Jr. Day accompanied with a quote. With the help of a small budget, the post received more than 1,600 likes, shared 222 times, and was seen more than 30,000 times.

We use several outside sources to curate content, including local chambers of commerce, holiday insights, and we create our own images using the user-friendly graphic design tool, Canva.

2. What are your top three ways to boost engagement on your company's social media pages?
It is our philosophy that social media should be just that, social.

While the ultimate goal of your business is to make sales and boost services, it's not always appropriate to promote that on social media. Instead, we focus on visibility and engagement. Here are 3 ways we have used to boost engagement:

     1. Post Boosting: Sometimes, our team sets aside a small ($25 - $50), yet effective budget for Facebook advertising. We use this on the posts that we believe will resonate most with our audience.

     2. Holiday Highlights: Highlight holidays or other relevant hashtags! Holiday messages are great opportunities to engage with an audience and attract new followers.

     3. Everyone Loves a Giveaway: We engage with out audience by providing value via Facebook-only contests and limited-time offers.

If you would like to have access to more marketing tips without worry of being SPAMmed, visit our website at  and sign-up for imPact, iPartnerMedia's monthly newsletter. Also follow iPartnerMedia on Facebook and Twitter (handle: @iPartnerMedia) to see for yourself how we drive engagement.

Posted by

Randy Mitchelson, APR
Vice President, Sales & Marketing
iPartnerMedia, Inc. - #goipm

28200 Old 41 Rd. Suite 204, Bonita Springs, FL 34135

C: 239.851.6738
O: 239.449.4749  ext. 114

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Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Great info and I agree with "visibility and engagement" social! Great advice.

Apr 11, 2017 09:18 PM #1
Randy Mitchelson, APR #goipm & Homeland Heroes Home Loans - Bonita Springs, FL
First Impressions are made at First Click

You're welcome Thomas J. Nelson, Realtor, CRS  - thanks for following my blog

Apr 11, 2017 09:20 PM #2
Peter Mohylsky
Your Bucket List Broker along 30a

Your three tips are great everyone does like a give away.  Have a super day.

Apr 12, 2017 04:20 AM #3
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Randy. You and your group always offer quality information! Enjoy your day!

Apr 12, 2017 05:13 AM #4
Randy Mitchelson, APR #goipm & Homeland Heroes Home Loans - Bonita Springs, FL
First Impressions are made at First Click

Peter Mohylsky Our pleasure. We publish a steady stream of informative marketing tips on our Facebook page so be sure to follow it.

Wayne Martin maybe you should do a trivia day with all marketing questions !

Apr 12, 2017 06:08 AM #5
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Randy Mitchelson, APR thanks for sharing some helpful tips.

I boost posts on FB and see the numbers jump.

Apr 12, 2017 10:32 AM #6
Randy Mitchelson, APR #goipm & Homeland Heroes Home Loans - Bonita Springs, FL
First Impressions are made at First Click

John Wiley good job by you doing boosts....try some ads next time!

Apr 12, 2017 01:58 PM #7
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Randy Mitchelson, APR

First Impressions are made at First Click
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