Lessons from Path & Post on Going Independent

Real Estate Technology with 855-419-6019

There’s that radical thought in your head. “What if …” You left your franchise. Or maybe you realized your franchise is holding you back with their systems and processes. For whatever reason, you’re curious to know if the grass is greener, so let me tell you about Path & Post, a boutique brokerage in Atlanta, GA.


Path & Post Real Estate left their franchise last year and is crushing it in the North Metro Atlanta area. How did they do it? How are they still doing it?


Consistency, branding, and a keen local take on things.


The results? Their independent business is booming, agents love working there, and clients keep coming back for more! Listen to how they set their business up for success. All episodes were previously aired on our Closers Podcast series.


Personas and Partnerships with the Leadership Team


Technology as a Mindset with Brad Nix


Finding Your Real Estate Brand with Becky Babcock



Until next time, read the latest we have for you on the blog!



Comments (24)

William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I did not go into a partnership.  I like being sole owner and sole decision maker

Apr 12, 2017 06:41 AM
Christine Kankowski North SD and Temecula
House Match Inc - Poway, CA
Excellent Sales and Property Management

I am at a private firm and love it.

Apr 12, 2017 07:34 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

It takes a lot of courage to go out on your own....good for them!

Apr 12, 2017 07:38 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

We did the same in Oklahoma City and haven't looked back.

Apr 12, 2017 09:15 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Good information to have.  Always a good deal to go on your own, you ar respondable for yourself.

Apr 12, 2017 02:27 PM
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Leaving my big name real estate company and moving to a much smaller local company was hard enough for me but haven't regretted it one minute. Congratulations and much more success. 

Apr 12, 2017 07:56 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Sometimes, you just have to go your own way. Good post! Love and light!

Apr 12, 2017 10:25 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I want to say also that you have my full support in finding a path that suits you. :)

Apr 12, 2017 10:26 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Stimulating post.

I believe people function best and find the most success when they know who they are. Trying to be something that is not you is difficult.

Then you find the place that best lets you be yourself.

Apr 13, 2017 04:18 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

I was using the franchise as a "mental crutch" for about ten years... broke those chains four years ago and happy I did!

Apr 13, 2017 07:16 AM
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

Non-franchise is always the way to go.  The franchise owners and the fees will eat you alive and they make you think you can't do without them.

Apr 13, 2017 07:32 AM
Greg Mona
Hague Partners/72SOLDHUB - Scottsdale, AZ
Professional Real Estate Representation for YOU!

"Going on my (our) own" was the reason I earned my Brokers license in 2011, yet here I still sit, hanging my license at an international franchise. I am encouraged that so many folks have done really well on their own. I'd still like to do so myself, but without the 100% support of team members (mine happens to be my wife!), it will be "business as usual".  Thanks for the share; great post!

Apr 13, 2017 11:27 AM
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farm & Commercial Land Broker-Auctioneer Serving Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Congrats on going without a franchise...that is awesome!!

Apr 13, 2017 05:34 PM
Craig Berry

I am fortunate enough to work with the Path & Post team as a preferred lender. They are a fantastic group of like-minded folks.

Apr 14, 2017 03:44 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

If you are small, franchises are expensive and if lots of agents to train, get big enough and have your inhouse training. Good luck!

Apr 27, 2017 03:04 AM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

We were with the giant company for years and broke away in 2016 and started our own office.  LOVE.  IT.  

Some people have wished us luck starting over.  It's not about starting over.  Our loyal clients for the last 10 years all came with us.

I think big offices are good for new agents that need the training.  We're not that and are very happy to finally be on our own.  

Apr 27, 2017 05:33 AM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Soe agents do well on their own and others fall flat.  Lots of work to set up your own brokerage and much responsibility.  A well thought out plan is the key!

Apr 27, 2017 07:04 AM
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Flying naked isn't for the faint of heart.  It can be very rewarding.  

Apr 27, 2017 08:02 AM