Blue Print for Success as a New Real Estate Agent!  

Real Estate Broker/Owner with K1 Realty Group 3017422

     Becoming a successful real estate agent will take more than a license and knowledge of current laws and regulations. According to the National Association of Realtors (NAR), there are over two million licensed real estate agents.  The first year drop out range estimated to be from 40% to 80% demonstrates that many real estate agents are not as successful as they could be and research suggests that 90% give up after three years.  The following ten tips is your blue print for success as a new real estate agent:  

1.  Think like a small business owner. Real estate agents work for a broker, but are independent, commissioned sales people.  This means that you are a small business and should run your practice as a business.  Again, remember you are a small business owner.   

2. Embrace a Planning Attitude.  Normally in the first few years as a real estate agent, the main focus is to close a deal. Without a plan and execution, then you are working your business without a blueprint and whatever happens will happen.  During the last 17 years, what I have learned as a performance improvement consultant coach is that most people place more value in planning a trip to the grocery store or a vacation than planning their lives professionally.

3.  Research Your Market Plan. Since you, as the real estate agent, are responsible for your own expenses, do your research specific to your marketing plan within your strategic plan.  Time spent in constructing your marketing plan is definitely well spent.  NOTE: Remember a business plan usually is data driven, while a strategic plan identifies who does what by when. 

4. Establish Sales Goals. Using your strategic action plan, establish sales goals.  If you are new to this industry, it may take three to six months before the first sale.  HINT: Use the S.M.A.R.T. criteria for goal setting. The S.M.A.R.T. criteria: 

• Specific 

• Measurable  

• Attainable

• Realistically Set High

• Target Date/Time Driven

5. Create a Financial Budget. Calculating budget.Budgeting is critical given the up and down of this volatile market place. Your financial budget should plan for your marketing costs, any additional costs such as education and your forecasted income.  As a real estate agent in the beginning, we forget the internal component because we are too focuses on the external which is closing the deal.  Click to follow me.  You will have chance to read about the Internal and External Components of Real Estate.   

6. Make Managing Yourself a Priority.  Building a business is not easy.  You must learn how to manage yourself especially in the area of time management, ongoing real estate business training coaching, continuing education units, and personal life balance.  Real estate is ѕаіd tо bе a 24/7 buѕіnеѕѕ much lіkе any small business. Working 24/7 is a formula that works but as a real estate coach, we are laying out a blue print for new real estate agents to prove that you no longer have to work 24/7 to become a successful real estate agent.  It іѕ important nоt tо lose ѕіght of уоur personal lіfе іnсludіng fаmіlу, frіеndѕ, рhуѕісаl health, еtс.

7. Fіnd a Mentor оr a Rеаl Eѕtаtе CoachGoing іt alone іѕ nоt easy. Tаkе thе tіmе to fіnd a mentor who саn hеlр уоu ѕtееr thrоugh some оf thе known оbѕtасlеѕ аnd hеlр you durіng the "peaks and vаllеуѕ." If you are not financially able, then I recommend you find a mentor who will not charge you.  I always use the phrase, “When the student is ready, the teacher will appear.”  Successful agents love to share information to others.  When you do find a mentor or coach, the key is “follow.”

8. Use a Tracker.  TRACKER - close-up of grungy vintage typeset word on metal backdrop. Royalty free stock - 3D rendered stock image.  Can be used for online banner ads and direct mail.Another key component is left out of the plan for new and even veteran real estate agents.  Learn to track your progress on everything that you do.  Most agents have the same excuse that they don’t have enough time.  If you start out tracking everything that you do as a new agent, based on statistics you will be 40% ahead of the real estate agent that has been in the business for some time. 

9. Brand yourself Indереndеntlу.  Why? Bесаuѕе thеrе'ѕ a gооd сhаnсе thаt уоu won't rеmаіn at the ѕаmе company оvеr thе course оf уоur career. Inсludе your company name whеn rеquіrеd, but push уоur іndіvіduаl brand muсh hаrdеr. It wоuld be a waste tо lоѕе ѕоmе оf your brаndіng роwеr bесаuѕе уоu nоw hаvе tо create all new mаrkеtіng mаtеrіаlѕ.   My name (Karen Jones Lewis, Florida/Georgia Realtor) has become a household name in my farm area.

10. Uѕе one рhоtо for аll уоur рrоmоtіоnаl and mаrkеtіng mаtеrіаl.  You wаnt people tо instantly recognize уоur picture аnd know who уоu are. Hаvіng dіffеrеnt pictures wіll lessen thіѕ "іnѕtаnt" effect. Bе ѕurе tо сhооѕе this рісturе wіѕеlу, though. It should роrtrау рrоfеѕѕіоnаlіѕm аnd always make sure that you have an up-to-date picture.  I use one picture for all my real estate promotional and marketing material.  I also make sure that I take professional pictures every three to four years.  



      I am confident that you will be able to utilize these ten tips with your blue print for success as a new real estate agent.  Contact me!    


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Will Hamm 04/24/2017 05:50 PM
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Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Karen, too many new agents forget you are a small business, and needs to run like a business.  GREAT first post, and Welcome to ActiveRain!  

Apr 16, 2017 06:04 AM #7
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Karen and Welcome to the Rain where we all help each other and learn from each other.  Great first blog and hope to see you at a meet up sometime.

Apr 16, 2017 06:13 AM #8
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

A can't miss plan (that could easily be 10 amplified blog posts ) !!!

Apr 16, 2017 06:58 AM #9
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Karen

Welcome to ActiveRain and congratulations on your first post, no doubt to be followed by many more. We look forward to learning more about you, your business, and the communities you serve!

Happy Easter!


Apr 16, 2017 08:19 AM #10
Dr. Karen Lewis, Broker
K1 Realty Group - Pembroke Pines, FL
Residential for Sellers and Buyers in S. Broward

Thank you..Jeff, I have a lot in me..Happy Sunday..

Apr 16, 2017 09:05 AM #11
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Welcome to active rain. Thanks for the post. Good luck

Apr 16, 2017 11:16 AM #12
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Welcome to AR.  Great trips for anyone in the biz.

Apr 16, 2017 11:35 AM #13
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Karen welcome to ActiveRain, and congratulations on posting your first blog on this site.

Apr 16, 2017 03:39 PM #14
Lauren Selinsky Broker CRS
California Coastal Estates - Aliso Viejo, CA
"Your California Real Estate Broker" TM #oclauren

Great list and great for newbies.

Welcome To ActiveRain.

Following you now.

Lauren Selinsky

Apr 17, 2017 12:07 AM #15
Noel Mayer

Thank you for sharing your first blog post and welcome to ActiveRain

Apr 17, 2017 02:49 AM #16
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

Hi Karen, Welcome to Active Rain and congrats on your first blog post.  This is a great place to meet and interact with awesome professionals.

Apr 17, 2017 09:58 AM #17
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA


Welcome to the Active Rain! 

Looking forward to learning more about you and your business. 

Apr 18, 2017 11:53 PM #18
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Great approach Karen, I love blueprints!

Welcome to Active Rain, looking forward to reading many more of your posts, let me know if there is anything that I can do to help as you get started here.
All the best of success to you.

Apr 19, 2017 09:46 PM #19
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

What a great first entry! 

I am sure, this blog will be featured very soon. 

Apr 21, 2017 11:14 PM #20
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Hi Karen. These are really good reminders for all agents, new to the business or not. 

Apr 22, 2017 05:14 AM #21
Vickie Teel
Allison James Estates & Homes - Punta Gorda, FL
It's all about YOU!

Welcome to Activerain Karen Jones Lewis, MBA, Realtor - there's some good advice in this post and I thank you for sharing it.  Can't wait to read more from you.

Apr 24, 2017 06:23 PM #22
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Treat it like the business it is with the care it deserves...success !

Apr 25, 2017 06:08 AM #23
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Karen -- I came here via the reblog by Will Hamm and I concur with others giving kudos for an excellent start to what is hopefully a wonderful adventure. Your blueprint for success is a good foundation for new agents and those who need a refresher course too.  

Apr 25, 2017 06:11 AM #24
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


I missed your post the first time around  . . . . Congratulations on an outstanding post.

Good luck and success.

Lou Ludwig

Apr 25, 2017 07:23 PM #25
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Karen,

Welcome to ActiveRain. It is a wonderful place to reach the public through your blog and to learn from other industry professionals.  We all love sharing our knowledge and learning from each other.  

I encourage you to interact in the community through reading and commenting on other blogs and in the Q&A section.  Life long friends are made here.    

Blog on...

Apr 27, 2017 01:50 PM #26
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Residential for Sellers and Buyers in S. Broward
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