5 Social Media Tips You Probably Aren't Implementing (But Should)

By
Services for Real Estate Pros with PropertyMinder, Inc.
https://activerain.com/droplet/542L

We’ve shown you recently how critically important social media is for your business (+ tips on how to gain more “likes” and followers). From marketing and repeat clients, to snagging new leadssocial media can be one of the most impactful and cost-effective marketing strategies you’ll ever employ.

Today’s Tip of the Week is going to assume you know the basics of marketing on social media. That is to say, we’re going beyond just showing you how to advertise on Facebook or set up your Twitter account. We’re going to show you a few out-of-the-social-box ideas that you either haven’t thought of before or just haven’t had the time to implement.

By using some or all of these ideas, you’ll discover additional ways to stay in close contact with your buyers and sellers.

 

Hootsuite

Some of us at PropertyMinder personally use Hootsuite – that’s how amazing we think it is.

The principle behind the platform is simple: It can be difficult to remember the specific days and times you want to post to social media to connect with the real estate industry and your clients. Hootsuite lets you schedule posts ahead of time to TwitterFacebook, Google+ and more. It will even shrink URLs for you and show you how many characters you have remaining to type with for Twitter compared to, say, Facebook. Then select the exact date and time you want the post to go live. Boom. Done.

 

80/20 Rule

80% of your social media posts should be engaging, entertaining, and helpful content for your potential homebuyers and sellers.

Save the other 20% for direct marketing of your services and/or to encourage clicks to specific pages on your website.

 

Twitter Bots

This one sounds more intimidating than it actually is. No, you don’t have to be a computer engineer or know how to code to create a Twitter bot for your business.

RealtyBizNews captures the essence of Twitter bots better than we ever could, so we’ll let them take it away:

“Twitter bots are basically just software programs that perform specific actions. It’s possible to program Twitter bots to do more or less anything, from instantly responding to mentions, directly messaging users who follow you, or instantly follow someone that uses certain words and phrases. The good thing about Twitter bots is they’re easy to write and maintain. You don’t need any special coding skills either – simply create a Twitter account, go to apps.twitter.com and set up your own bot. Just program a specific search term and select an action the bot will perform when that search term happens.”

 

Where the millennials at?

Depending on your market, millennials may or may not be potential clients today, but they absolutely will be in the not-so-distant future.

What’s not as popular with this crowd: Facebook. What is popular? Platforms like Snapchat and Instagram.

Figure out where in the home buying funnel your millennials are, and then you can determine the best social media strategy to engage them.

 

The Power of Video

It doesn’t matter if all you have is an iPhone; you need to make videos – and the distribution of this content – an integral part of your social media plan.

Think how easy it is for people that follow you on social media to have your videos auto-begin in their Instagram or Facebook feeds. With absolute minimal effort, potential clients and revenue interacts with your content to thereby increase branding and awareness.

Social media is a highly effective way to market to your audience. When combined with emailsnewsletters, and other methods that engage with the leads in your CRM, social media is yet another tool that sets you apart from the competition in your zip codes.

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Topic:
Real Estate Best Practices
Groups:
More Referrals: Strategies & Tips on Getting More Referrals
Out Of The Box!
Services for Real Estate Professionals
Marketing 101
Marketing Services & Tools for Real Estate
Tags:
marketing tips
viral
linkedin
email marketing
facebook
social media
trending
twitter
video marketing
social media marketing
client relationship management
millennials
social media tips
hootsuite
lead nurturing
twitter bots

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Rainmaker
2,769,223
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

You're right, I'm not doing these and have no idea when or if I will ever have the time to do so.

Apr 28, 2017 02:01 PM #1
Rainmaker
376,129
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Yes, Nina Hollander - so much to do, see, explore and implement - so little time. What's your social media game like these days? - Tim

Apr 28, 2017 02:12 PM #2
Rainmaker
1,177,098
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good stuff, Tim.  I'll include it in this week's Second Chance Saturday.

Apr 28, 2017 02:22 PM #3
Rainmaker
2,769,223
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Tim... don't know what you mean by "game." I do as little as possible and continue to concentrate on generating repeat and referral business.

Apr 28, 2017 02:36 PM #4
Rainmaker
376,129
PropertyMinder (AccelerAgent)
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Fantastic. Thank you very much, Carol Williams! :)

Nina Hollander - sorry - (perhaps misguided) figure of speech. I meant how well/what are you doing on social media. :)

Apr 28, 2017 03:42 PM #5
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Rainmaker
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