Real Estate Social Media is Like...

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Real Estate Social Media is Like...

A lot of people and businesses aren’t sure how social media works and why they should use it. Sometimes, it’s hard to understand the concept of Social Media Marketing and Blogging Stratgies.

To picture it, imagine it like this. . .


Real Estate Social Media is like networking. It's about creating relationships to help build your business.Real Estate Social media is like a networking. Imagine walking into a room where you hardly know anyone. You have to meet people.You wouldn't walk up to someone and just start prattling on about yourself, your job, or business. Out of courtesy, people would listen for a little while, but then walk away feeling disconnected from the "conversation" you just had. But, what if after you both introduced yourselves, if you start talking about something that interests them from their job or life and they join the conversation. You need to strike up a conversation first, to learn about the person and their business and passions. Once you have begun a two-way converation, they may start smiling, or even laughing. Maybe they'll be telling their friends about the interesting conversation they just had with you. That is social media. Consistently posting things about you and your business will only bore your readers. To keep them engaged, talk about things that interest them, their lifestyle and their town. Intersperse with those posts with news about your business, promotions and products and local events and news.


Real Estate Social Media is like baking. You need all the ingredients to be absolutely certain your food comes out perfect.Real Estate Social media is like baking. Imagine you’re baking sugar cookies to frost. You combine all the ingredients, get the frosting ready, and decide on sprinkles. Now, it's time to bake them. To save time, would you stick this cookie doguh in a microwave? Most certainly not; you'd place it on a cookie sheet and put it in the oven. It may takes more time than the microwave, but you know you'll have great cookies when they are done. After baking, you let them cool down and then ice them delicately. Maybe you decide to put some sprinkles on and place them on a beautiful platter. Now you have some happy kids coming in to keep you company. That is social media. It takes time to build an audience and get your personality and brand name out there. You could cut corners and possibly save time with other methods or means, but the results would be less than helpful and a complete waste of time. You need to do it right and that will take reading and following the directions and then sharing your cookies with your relationships.


Real Estate Social Media is like building a house. You need a plan before you just start hammering boards together.Real Estate Social media is like building a house. First, you need to find a location with a strong foundation.This will depend on the type of soil, bedrock, or sand you’re building on. Think of the location you’re building in: Who lives there? What is the community like? What are the zoning laws like? What types of homes are the people in the area looking for? Don’t forget: When building a home, there’s also the design, room layouts, and utilities. That is social media. It takes pre-planning, knowledge of the specifics to ensure success and good expert advice. You can build a house anywhere, but if you build it on sand, you're still going to sink. Build your network around people who are interested in your house and what you have to say.


Real Estate Social Media is like having a garden. You need to maintain it and keep up with it to keep it healthy and growing.Real Estate Social media is like a having a garden.  Planting seeds and watching the flowers bloom is such a rewarding feeling. You'll need to water, nurture, fertilize, weed, and prune your garden to ensure it stays healthy and beautiful. You have to choose which flowers, vegetables, or fruits you’d like to grow. Will you plant annuals or perennials? What grows best in the soil in your area? What grows best in your climate? If you don’t care for your plants, they will wither and no longer bloom or bear fruit and eventually die. You can’t just plant the seeds and walk away, expecting your garden to flourish. That is social media. It takes effort to cultivate the right relationships and grow followers. You can't just build a page and do nothing with it. It's not a set it and forget it feature. You need to consistently post, listen, respond, comment and introduce others and invite followers to like your post and share it with others for your presence to be successful.

When you take the pieces of social media and put it into a frame of reference, it’s easier to understand why you do what you do and how to do it for the most success. Yes, you could just blog every now and then and post a listing every week, but that's defininitely NOT what Real Estate Social Media Marketing is. 

If you are uncertain, hire someone. You reap the rewards of additional time, you know your Social Marketing is done right and consistently and you will have lots more time to make money, play with the dog or whatever you choose.

Comments (6)

Shahar Hillel
Encino, CA
Mortgage Consultant, Loan Officer.

Kathy hello.

Great post, growing your social media presence takes time and patience and  lots of times, knowledge.



Apr 19, 2017 04:05 PM
Raymond E. Camp
Ontario, NY

Good evening Kathy,

It would be alright if it was like networking but to many post everything under the sun and should make it more business than personal.

Make yourself an astonishing day.

Apr 19, 2017 04:07 PM
Kathy Goldman

When social media first came out, did you really want to know that your neighbor was at Starbucks ordering an Almond Latte? No! Personal info is for your personal page and a good mixture of lots of stuff for business. You want to know your readers well enough that they share, but they really don't care about a lot of personal info! 

Apr 20, 2017 01:56 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Social media really is like all those things you mention, Kathy!

Apr 20, 2017 12:31 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Anything worthwhile takes time.  There are no immediate results no matter what we do.

Apr 20, 2017 11:21 AM
Kathy Goldman
REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert - Waukesha, WI
Social Media & Marketing for Real Estate

I think it's most like the garden. From planting the seed to maintaining and harvesting. But it's like all of them in their own way!

Apr 20, 2017 01:57 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I believe we have to use social medias for building our community and credibility. You present yourself as the friend, the neighborhood expert, and you also just happen to be a Realtor. 

Oct 11, 2017 11:26 PM