Dull to Dazzling – How to Make Your Website Attract Visitors

Dull to Dazzling - How to Make Your Website Attract Visitors

A website needs to attract visitors.  It's your curb appeal and their first impression.  With a few tweaks and fundamental changes, you can take your website from dull to dazzling.  

Things to do To Attract Website Visitors

Social Media - You're on social media.  Great!  Put a social media icon on your site and invite your visitors to follow you.  Make sure your social media sites have a link back to your website.  Post information from your website to your social media with a link back to that web page.  Do the same thing when you post to your blog.  Building online relationships is important to getting people to your website.

Clear Messaging - Make sure your website provides a clear message to your visitors.  Years ago, copious amounts of text was added to grab the search engine's attention.  People were encouraged to add pages of content that strayed away from their main messaging objective.  Be clear about what your visitors will find on your website.  Keep in mind that a majority of your visitors will be viewing your site via a digital device.  Scrolling through tons of text will turn them off.  To get a clear picture of how mobile users see your site,  look at it using your own mobile device.  Make changes as needed.

Separate yourself from every one else by having a USP (unique selling perspective).  Let people know who you are and how you're different from your competition.  Make it part of your branding and your voice.

Visual Interest - Good design elements create a positive experience for your visitors.  Create a website that is visually pleasing as well as functional.  Design your site for easy navigation.  Spell out what you want them to do.  Keep text to a minimum and include targeted keywords on all pages.

Functionality - Go to Website Grader to see how you can improve your site.  This free tool checks your site for performance, SEO, security and mobile-friendliness.  It then gives you suggestions for improvement.  Check for broken links.  All of these elements are important to attracting and keeping website visitors.

Speed is an important website design element.  Photos, graphics and videos can slow a site down.  WordPress has plugins to cache content and smush large files.  People will not wait any longer than 3 -5 seconds for your site to load.  Make sure you've done everything you can to speed it up.

Provide your visitors with an opportunity to subscribe to your RSS feed.  As subscribers, they will automatically be notified when you've written a new post or added new content.

These are just a few of things you can do to take your website from dull to dazzling.  I've created a full list of 50 things your website needs to attract more clients.   I encourage you to download this free list and use it to make improvements to your site.