I Hate Mrs. Clean!

Real Estate Broker/Owner with Waters Realty of Brevard, LLC BK3064647

Okay, perhaps hate is too strong.  Maybe it is more like can't stand!   No, it is not a personal thing. No, it is not some anti-feminist thing. 

It is...

  • the words,
  • the phrase,
  • the lack of information.

In real estate the key to marketing is appealing to prospective buyers.  What do buyers seek?  What do buyer's agents seek?  Usable information.  What is so usable about knowing where Mrs. Clean lives? 

This post is written to address pet peeves as part of the April 2017 No Fooling Around ActiveRain contest.

My pet peeve is simple.... I hate when agents do not provide me (or prospective buyers) with information that helps make decisions.  Just give me some facts, please.

Words like "much sought after," charmer, "just bring your toothbrush." tell me nothing.  Nor does "a blank canvas" or quaint.

What is the purpose of these words?  Are they meant to impress the seller?  Do they serve as filler?  Are they meant to paint a picture that leads the prospective buyer to see a property because they are now curious?


Do me a favor and tell me what the property offers.  Give me some facts on condition, major systems and recent updates/upgrades. 

This useful information will expedite the process of selling.  Useful information will save your seller's time as well as prevent needless interruptions.

And if the property is indeed quaint, a buyer will eventually find it. 

By the way I have never had a buyer prospect call me and say "Hey, I have my toothbrush and Colgate packed, find me a a quaint house, that will charm me into moving in right away!"

As for Mrs Clean - buyers expect a clean property.


Posted by

Gary L. Waters, is a Florida licensed real estate broker at  Waters Realty of Brevard, LLC, Melbourne, Florida serving Florida's Space Coast including the cities and surrounding communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and Satellite Beach.

 Call or text me directly at 321-693-3850.



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Susan Hale
Re/Max Realty of Defiance,Inc. - Defiance, OH
Re/Max Northwest Ohio Realtor

A Seller who does not own a roll of paper towels and a bottle of Windex does not have a clean house.  I wanted to hear why you don't like Mrs  Clean??

Apr 26, 2017 10:27 AM #13
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

A certain amount of "puffing" is taken with a grain of salt with me.  But, it can be so over-the-top, I wonder what the listing agent is "puffing" if you know what I mean!  

Apr 26, 2017 03:09 PM #14
Bob Force (REALTOR®)
Weichert Realtor - New Colony - Mount Airy, MD
The FORCE in Maryland Real Estate

I hate the exact opposite - no information and only out of date external picture.


Atleast Ms Clean comments might get me to preview it.

Apr 26, 2017 03:47 PM #15
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Gary- the fluff and soft words may sound nice but they don't offer the kind of pertinent information that buyer's and agents are looking for. And it's a time-a-waster

Apr 26, 2017 06:46 PM #16
Mary Jo Quay
Remax Results - Edina, MN

Wonderful.  On a snowy day in a time before we used smart phones, another agent and I decided to help fellow agents by faxing them improvements on their copy, with a short explanation.  "Sequestered sunsets in the forest," we had a field day with that one.

"Newly painted interior, exterior in 2010.  West side has new windows, new gutters 5 years ago, SS appliances new in 2010." Hmmm. 

"Read this!  (1) Hole in Fireplace-middle grill insert & top TV. (2) Original house is 1 story (3) hot tub never been hooked up-not filled for inspection (3) Home needs updates (4) Green carpet upstairs only 2 years old (5) Walk in RV stall to see how deep it is (6) Lot goes to the road."


Apr 26, 2017 07:43 PM #17
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC  I guess creative writing is not what you are looking for in the property description.

Apr 26, 2017 09:27 PM #18
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Margaret Rome, Baltimore Maryland - Creative writing works well if its a book, movie or school assignment!

Apr 27, 2017 04:42 AM #19
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Mary Jo Quay - Sequestered sunsets.... It reads easier than the truth!

Apr 27, 2017 04:44 AM #20
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

That always seems to be subjective & those are the houses where you can't take your shoes off even if demanded.

Apr 27, 2017 06:39 AM #21
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I've been reading a lot of these lately and many of them are ridiculous and many of them are dishonest. They aren't fooling anyoneď

Apr 27, 2017 06:46 PM #22
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Your ending made ma laugh Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC .  I don't mind a little fluff but some of it borders on deceptive advertising. My biggest frustration is when it's marketed as a 3 bedroom and in reality, the room they are calling a bedroom, you can barely get a desk in there. Forget about putting a bed in it. Great post!

Apr 27, 2017 07:13 PM #23
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Gary,

Repeating what is already listed or putting amateurish copy does not help much in getting people to come over & look. 

Apr 27, 2017 07:21 PM #24
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

It's a complete waste of our precious time to show homes that have misrepresented descriptions. On a side note, went to look at a prospective seller's home this past week. Seller has 4 cats that don't use the litter boxes. Needless to say, I was wishing that was a "Mrs. Clean" seller.

Apr 27, 2017 08:29 PM #25
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

I guess I have to look up what a sequestered sunset might mean! Just did -- still can't imagine what a "secretive" "cloistered" or "hidden" sunset might be.

Apr 28, 2017 05:34 AM #26
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Lottie Kendall - Oh how much I learn om here. Up until yesterday I thought sequestered was just something they did to juries!

Apr 28, 2017 07:07 AM #27
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Your title had such strong language I had to read to find out where you were going.

After reading I am glad you don't actually Hate, just a pet peeve.

I get frustrated with agents who use non descriptive words in their description.

I want to know what to tell buyers, I have never sold a property because it was cute.

Apr 28, 2017 07:11 AM #28
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Thanks John Wiley .  Non descriptive, filler which tells you  nothing...yep, a real pain. Have a great Florida day!

Apr 28, 2017 07:24 AM #29
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Gary.  I hope I can type this comment as I'm laughing along with your post.  Something that annoys me as well.

Apr 30, 2017 04:11 AM #30
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I'm so with you.  Another one I hate is sign riders that say "Honey, Stop the Car!" I laugh, but really I'm annoyed. -Kasey

May 03, 2017 07:41 AM #31
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC - agent remarks should be full of information that you need. It is a shame that agents in your market don't provide information that is important to your clients and you.

May 07, 2017 06:37 PM #32
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... a small office, delivering big service!
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