Homes Around Annapolis...A Niche That Grew Out Of Love

Real Estate Agent with Long & Foster Real Estate, Inc., Annapolis MD 21403 DRE# 319853

Homes Around Annapolis...

A Niche That Grew Out Of Love


City dockLike many in real estate my niche of Homes Around Annapolis was not my first niche in my real estate business. I actually started my career in an office in Crofton, MD, a small town about 20 minutes west of Annapolis. I chose it because it was small, I was brand new to real estate and my sister lived there. Good reasons I thought at the time. I had just moved back to Maryland after a 13 year career that took me to Washington DC and Northern VA so I had been away for awhile from my hometown of Annapolis.

st annesWhile there I had a few niches I worked on. One was helping renters, another first time buyers, then land aquisition for a smal builder along with selling the homes he built and even had a niche in historic homes in Upper Marlboro, a few miles south of Crofton in a whole different county.

In 2008 a dear friend in real estate Margaret Woda introduced me to Active Rain and the world of blogging. I became addicted to it and over time realized that Crofton had quite a few bloggers on Active Rain. One day Margaret and I were discussing Active Rain and she said to me, why not move over to blogging about Annapolis? It is your hometown, you write very well about it and it seems like a nice fit. It made sense so I did.

state houseI was a bit nervous for sure. You see, what I knew and remembered about Annapolis were stories from my past. I had not really sold a lot of homes with the Annapolis zip codes in my career. How would I make this transistion from the Crofton 'market' to the Annapolis 'market'? Even though Annapolis was only 20 minutes away from my Crofton office I had been gone from there for years, the town had changed and I did not have a network of contacts for me to reach out to. Yet the idea stuck with me and grew and I found myself moving more in that direction.

main streetI changed my website name to HomesAroundAnnapolis, started a Facebook business page with the same name and even had my website URL put on the back window of my SUV. I started going downtown every week, sometimes even more and visiting neighborhoods all around. I attended parades, Candlelight Tours, Ghost Walks and festivals. Eventually I changed real estate offices and became an 'Annapolis agent'. That was a HUGE step in my niche transition.

Today I still sell homes in Crofton and Arnold and Edgewater and Crownsville and everywhere as before. You see... I have always thought Homes Around Annapolis are those homes and lifestyles that gives a person the opportunity to enjoy Annapolis; living the lifestyle they love. If that means living in Davidsonville and playing in Annapolis then that is awesome. BTW that is what I do.

It has felt amazing to be 'back home' in my hometown. I have always had a huge love affair for Annapolis, smile when I think about my history with it and smile even more when I am able to serve others in their search for that perfect home around Annapolis.


Homes Around Annapolis...

A Niche That Grew Out Of Love



Posted by

About the Author Martha Brown- As a third generation Annapolitan I love to write about my experiences in and out of the real estate market. Licensed since 1992 all with Long & Foster I am a Certified Residential Specialist (CRS) and a Seller Representation Specialist (SRS) whose passion is homes in the Annapolis MD area and surrounding communities. My goal is to help my clients understand the real estate market and to then make sound real estate decisions. 


Martha can be reached  at 410-260-2800 ofc or

When searching for Annapolis area homes for sale

there is no better place than


Have a real estate question?? 

 Ask Martha


         Bringing 'Peace of Mind' since 1992                  
All Photographs and/or written material and content produced by Martha Brown. All Rights Reserved and may not be reproduced or reprinted without express written permission of

Martha Brown of Long & Foster Real Estate.

320 Sixth Street

Annapolis, MD 21403

410-260-2800 office

410-440-7839 cell/text  

L&F LOgo



Comments (3)

Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Martha

Well I, for one, am glad you made the switch. You are the person I think of immediately when I hear Annapolis so you've been successful in grabbing my attention, and no doubt many others, with your writing and the community. And look how much we know about the city now!! I hope you will continue to share your knowledge and love for this wonderful Maryland city! And you have done all the right things to be sure everyone knows you ARE Annapolis!!


Apr 25, 2017 08:23 AM
Martha Brown

Thank you Jeff. Your thougts mean so much to me. Can not wait to see you in a few weeks.

Apr 25, 2017 08:32 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Establishing an area niche is smart and doesn't mean you will not get business in other areas it just means you will stand out.

May 01, 2017 08:05 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Usually any niche that grows out of unselfish love is pretty successful regardless of what may come!

May 17, 2017 11:34 AM