ONE MINUTE MARKETING : Day Two - Naming your Real Estate Domain

By
Services for Real Estate Pros with Inbound Real Estate Marketing L.L.C.

Good Morning! 

 

Today's session of one-minute online marketing is brought to you by years worth of questions about Domain Naming strategy AND Google penchant for change. This one minute Video will give you the CORRECT strategy for naming your domain in 2017. 

 

It's a broad topic. If you have additional questions message me. In the meantime enjoy. 

 

 

 

 

 

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Rainmaker
964,332
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Why is exact match no longer as important? Thanks, these are interesting posts. 

Apr 25, 2017 10:39 AM #1
Rainmaker
83,921
Robert Newman
Inbound Real Estate Marketing L.L.C. - Buffalo, WY
Creating Enduring Online Marketing Results

Nick & Trudy Vandekar Exact match domain names like "Los Angeles real estate" used to have a built-in advantage because Google applied a "relevance" bonus. They assumed if a website was called "los angeles real estate" that's exactly the kind of information you would find on the website. The bonus they gave was TOO big though. In many cases you would have a website with an exact match and little to no valuable content. Between 2012-2016 as Google was improving it's search algorithm they FIXED this problem by removing the bonus for the exact match. Some believe they actually penalize for it. That's why it's no longer as important. I am underemphasizing as well. It could be said it is important NOT to have an exact match domain.

Apr 25, 2017 10:45 AM #2
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