Snail Mail is Good Mail!

By
Real Estate Agent with Solutions Real Estate CA DRE #01490977

Snail Mail is Good Mail!

 

In this age of technology many have come to rely on email, and texting, as a means of faster and more immediate communication.

 

 

 

My Solutions Real Estate stationeryAnd the somewhat derogatory term snail mail came into being, a dig at the pace at which the U.S. Postal Service moves our letters, cards, advertising, catalogs, and packages, plus all sorts of stuff none of us want. We call it junk mail. Interesting that junk mail online is called spam, isn’t it?

 

 

But snail mail is good mail, and may be better than email, in some cases at least.

 

So why is snail mail a good thing, and becoming better?

 

 

emailingFirst, it tends to grab your attention, if done well. And it can set you apart from others who abhor snail mail and only do the technology thing. Snail mail just may be more memorable for the recipient, especially those who aren’t email lovers.

 

 

Plus given the volume of email everyone receives, your valuable mailing online just might get lost in the shuffle, or end up in those clever spam filters because of your subject header or the attachment you include. And immediate arrival of much of what we might send via snail mail is just not that darn important. Snail mail could be a cost thing I suppose, but don’t forget those taxes!

 

 

Happy Birthday CardConsider hand written thank you notes. These aren’t very common any more but I haven’t heard anyone complain about getting one in the mail yet. Somehow a hand written thank you, or some other sort of note, sends a more caring, heartfelt message, and a memorable one.

 

 

Other cards you can send include congratulations on closing, anniversary dates of closing, birthdays or un-birthdays if you don’t know that important date, to name just a few. I often include my branded screen cleaners as another way to be remembered!

 

 

How about direct mail and farming postcards or newsletters. I dare you to tell our resident marketing expert Barbara Todaro  that snail mail is not good. Just read any of her posts about the mailings she does and the success she has with them, which can include just listed, under contract, and just sold postcard, offerings of a Free Market Analysis, and more.

 

 

Do you think that would work online? No way!!Whether you use a service, send via EDDM or others, snail work can and does work. Ask Barbara!

 

 

We all know staying in touch with past clients, and our sphere is essential, and there are lots of ways to do that. But in addition to calls, pop-bys, and emails, snail mail is yet another way to stand out, even with those who already know, like, and trust us. Some might even prefer it, and you can be more creative with what you share via snail mail.

 

 

And instead of a plain white envelope, your snail mailings could be more innovative, like the purple envelopes that Sally K. & David L. Hanson  use with such success for their newsletters and other mailings. What a great idea to stand out!

 

 

So for those of you committed to technology, don’t pooh pooh the impact of snail mail as part of your marketing and staying in touch campaigns. We know it can and does work. Consider, also, the target audience.

 

 

And if you are a big snail mailer, why not share what you are doing and how it’s working!

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 04/27/2017 12:00 PM
  2. Gabe Sanders 05/05/2017 11:50 PM
Topic:
ActiveRain Community
Groups:
Certified Residential Specialists
SAN DIEGO Real Estate Agents & Loan Officers
Real Estate Trends
Tags:
snail mail
online marketing
print marketing
jeff dowler crs

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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Kasey & John Boles  -thanks for your thoughts. It IS interesting how snail mail, whatever it is, does work well, and over time. I appreciate your kid words! Sounds like you might be rethinking your snail mail strategy! Good luck!

I've had that happen, too, Marte Cliff , as well as getting phone calls. A written thank you is very special! My sense is use of snail mail is definitely increasing!

Jeff

Apr 26, 2017 08:41 PM #49
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

In traditional real estate snail mail is still essential. I used it recently in another context when we sent letters to all the condo owners in our project where we have a second home, asking them if they wanted to sell to a cash buyer, us. Looks like we will get at least one sale out of it.

Apr 27, 2017 05:55 AM #50
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Dörte Engel  - gift cards are always fun to send and always enjoyed!

So true Diana Dahlberg  - the more personal the better!

Robin Wells  - definitely.

Hi Margaret Mitchell  - my handwriting is not so good either but I try to be as careful as possible. And there is other snail mail besides hand-written cards as you are doing.

Jeff

Apr 27, 2017 09:30 AM #51
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Kat Palmiotti  - same here. It seems that most of it is still junk, plus a few bills!! LOL

There are many who do not take advantage of snail mail Debbie Walsh 

I think it makes lots of sense Michael Jacobs  Thanks for the kind words!

Jeff

Apr 27, 2017 09:33 AM #52
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Good for you DALIA KIBBY  That's a very long time to hold on to something, but how cool that she tracked you down and called!

I bet they are Anne Corbin 

That's true Paul McFadden  The basics always work I think!

Jeff

Apr 27, 2017 04:05 PM #53
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hey Mick Michaud  - both statements are true. You still have to be prudent and thoughtful in what you do, online and offline.

Sharon Tara  - thank YOU! How can you NOT think of Barbara Todaro  on this subject, or any topic having to do with marketing!

Good for you Melissa E. Spittel  - too bad for others who do not take advantage! Nice to have that allowance!!

Jeff

Apr 27, 2017 04:18 PM #54
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Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good evening again Jeff. This is excellent and I agree with you. I like real mail and knowing that someone took the time to actually write to me matters.

Apr 27, 2017 04:27 PM #55
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Thanks John Wiley  - I think that's another good way to use snail mail.

I think that's true Lou Ludwig  and obviously others here do as well!

Good for you Joe Pryor  - there are all kinds of ways to use it.

Thanks Sheila Anderson  - I suspct recipients of our snail mail, depending on what is it, would also agree.

Jeff

Apr 27, 2017 05:35 PM #56
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jeff Dowler - oh you touched my heart by just the mention of one of the best snail mail - the personal notes! (And I know you know I am Buffini guy...lol!)

Apr 27, 2017 09:59 PM #57
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Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Aw shucks Jeff Dowler thank you for the mention... consistency and recognition of our monthly campaign carefully tailored to different markets is golden....snails can win the referral race !   Slow and steady....builds a great business !

Apr 28, 2017 03:59 AM #58
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Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Hi Jeff.  It is so old fashioned and unique these days as to be quite effective when done properly.

Apr 28, 2017 05:10 AM #59
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Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Consistency is the key!

Apr 28, 2017 06:37 AM #60
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Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Snail mail IMO when used for direct marketing is prudent and measurable. Anything more is too costly and unreliable. 

Apr 29, 2017 01:34 AM #61
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Praful Thakkar  - I KNOW you are a big fan, and user of, personal notes! They work.

Sally K. & David L. Hanson  - I thought of you and your snail mail program immediately when I started to right. Success stories are important to share!

Jeff

Apr 29, 2017 10:44 AM #62
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

The basics always seem to work, don't they Gabe Sanders ?

That's true in all marketing, isn't it Paul McFadden ?

You definitely have to watch your spending, and your return Kimo Jarrett 

Jeff

Apr 29, 2017 10:46 AM #63
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Thomas J. Nelson, Realtor e-Pro, CRS, RCS-D, Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

It's why I write 5 per day. Just like "please" and "thank you" it's become a novelty...but still impacts and works.

Apr 30, 2017 08:56 AM #64
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hey Thomas J. Nelson, Realtor, CRS 

You are better at these than I am. I need to write more!! But you're right - they make a huge impact because of the novelty!!

Jeff

Apr 30, 2017 09:28 AM #65
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Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Indeed Jeff. You have to keep your name out there!

Apr 30, 2017 09:52 AM #66
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Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

This is an excellent post, Jeff Dowler and it highlights many successful practices employed by many AR members. 

May 06, 2017 05:04 AM #67
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Sandy Padula and Norm Padula, JD, GRI NMLS#1483386 

It's true. We hear success stories about snail mail here all the time.

Have a terrific weekend!

Jeff

May 06, 2017 06:51 AM #68
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