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It’s a new era and luxury sellers know they need more than brilliant photography and an agent with a vast network of contacts. When every luxury agent is offering international advertising and going beyond typical showings to create a truly rich experience, how can you stand out from the crowd?
In this fast-paced Q&A webinar, ActiveRain’s Bob Stewart spoke with two luxury marketing experts who shared how high-earning, high-end agents are differentiating with 3D technology and other high-tech tactics.
• The real difference between 3D home technology and virtual showings — and how to start facilitating a sale even before the buyer has been there in person
• If 3D tech is a gimmick or a seller gimme. Learn how to position 3D technology as a must-have for sellers who want to connect with eager buyers
• Emerging trends luxury agents are using to justify their commission and delight high-end buyers and sellers
• What works in a luxury listing presentation — and what falls flat with high-end sellers
Lisa Larkin, Esq: Managing Partner of the Tucson Office of RE/MAX Excalibur and team leader of the The Larkin Ekrut Team
Charles Nitschke: Chief Marketing Office of Tomlinson Real Estate
Marketing With 3D Matterport Tour
Lisa and Charles provided us with examples of listings that utilize the 3D Matterport Tour just to show us firsthand how impactful, amazing and innovative this technology is for real estate.
Just in case you're wondering how exactly you can market 3D Tours in your real estate business, Lisa shared some examples of materials they use to integrate 3D Matterport Tours into their marketing:
3D Marketing Team Listing Presentation
Sample Sign Rider