Too Busy to Blog?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

And busy is good, right? Well, maybe not. Tim, my husband, who also works with me, tells me I gotta be on ActiveRain every week (you can see how that worked out from my last blog how long ago?). Ugh... the commitment to keeping up with it! I know you know what I mean. I blog for everyone else, I don't have time to blog for me. But I really have to find that time and so do you.


Blogging is not about putting fluff on a page for the sake of words. It's telling someone something they may not already know for further instruction, teaching, and growing. At least that's what I think it should be. I mean, if not, we could just be writing Lorem Ipsum nonsense for no reason and go on with our lives. 

But true blogging, no matter what it's about, it really offering someone else the knowledge you have that they may not know.  


When we go to Google we are not looking for something we already know, unless we're trying to win a bet or something. It's to find an answer, to gain insight, to find a solution or new way of doing something and in the end, to better our lives because we now know it. Research, blog, promote repeat


And to think how much we DON'T know!? 


Every day I sit at my desk researching topics, digging deep in my brain and figuring out what to write about that someone would actually want to read. Outsourced content curators write about some regurgitated info in a grammatically obscene way that no one would really want to read or understand, for that matter. That's not what I want to do. Whether I'm talking about home inspections or pension plans, I take the time to research my audience and what they really want to know about.  


I don't want to write simply for the sake of writing. Maybe this week I blog off site on a high-quality backlink site and offer those readers something interesting and informative providing resource links back to the client's site. Maybe I promote a few social media posts with catchy phrases, emojis (yes, they really help in social media posts and people are more likely to click on them), and links to past articles that are still very relevant today. 


The point is, I want to do well and not waste my time or my client's money. I don't want one post to be half-a**ed and useless. That's really hard to do when you write nearly 40 posts a week! I mean, hasn't it all already been said? Maybe, but maybe not.... Maybe I have an experience or a friend of mine has a situation that really inspires a post, like the simple but important one I did today on the importance of good listing photos. It may be short but the images tell the story and get to the point. 


Some posts maybe 2,000 words, some may be 200 but use images or video to tell the story. I am still blown away nearly every week from someone that tells me, "I didn't know you needed a buyer's agent!" Or from new home buyers that know nothing or where to start. "Haven't you read all the great information I've posted on this?!" I want to keep writing until everyone knows and I want to find new and interesting ways to say it.  


I know I've talked about blogging a lot, but it really is important. You not only are informing someone of something you know, but you are creating authority in your field and building a great library of information to draw from later.  If you stop, people will leave. They will get bored and forget about you. They will find someone else that's supplying the info and maybe THEY will get the job instead of you.


So, too busy to blog? I can't ever let myself think that. 


Want more: Sure you do --->

Why a little SEO just won't cut it

How to Gain great backlinks and what backlinks to avoid

Outdated real estate SEO practices you need to stop using

Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677


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Show All Comments
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

It does not matter what marketing you are  doing it has to be done consistently

Apr 26, 2017 01:34 PM #1
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Tammy - Blogging has made such a big impact on our business that it has become something I have to do consistently - and as jammed up as my schedule can get, I can't complain about it. And you're right - you have to spend the time and effort to make it worthwhile to your target audience.

Apr 26, 2017 02:23 PM #2
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Great post as always Tammy Emineth  have had a deal from Helx and have avoided  doing my market reports .. I am going to because of your post

Apr 26, 2017 03:44 PM #3
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Yes I have really been bad lately. I have a whole list of things that I want people to know & just havent' followed up & gotten going.  I need a needle in my chair!

Apr 27, 2017 07:17 AM #4
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

you said it all! research write repeat and then the folks will come and read!

Apr 30, 2017 05:26 PM #5
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

So true, Tammy.  You want to write when you have something worth saying.  It is the personal twist on an often covered subject that can bring an "ah ha" moment to the reader... regardless of the subject or how many times it's been written about.  Thanks for the post.  

Jun 05, 2017 04:10 PM #6
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It's definitely a write what you know type of thing and I give thanks that I'm able to help people in anyway that I can.

Jun 05, 2017 10:19 PM #7
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Tammy Emineth ,

I'm so glad I found this post on Carol Williams "Second Chance" series this morning. Great post! You have to spend the time and effort on blogging to make it worthwhile to your target audience! Consistency is the key.

Jun 10, 2017 07:22 AM #8
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

You don't write because you want to say something, you write because you have something to say. 

-- F. Scott Fitzgerald

Jun 10, 2017 03:54 PM #9
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Yes, writing just to be writing doesn't have the same value as writing to say something specific.

Jun 11, 2017 02:46 AM #10
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh yes, I can relate to this. I've been trying to do 1 epic article per week on my site, but it's challenging as I'm a bit drained from all my client work, too.  At least I have my next topic ready to go for next week and I may start it later today.

Jun 11, 2017 02:50 AM #11
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I've been so busy the last two months that I've barely blogged at all. I have things to write about but am too tired from work. Time to suck it up, buttercup!

Jun 11, 2017 05:38 AM #12
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Tammy,

One thing I really enjoy about AR is the social interaction. Sometimes it is just about connecting with people. Have a great Sunday!

Jun 11, 2017 06:30 AM #13
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I'm glad Carolyn dug a month back and found your post. It's very well-written and if we have something important to share, we should share it.  Now give us another one. 

Jun 11, 2017 11:34 AM #14
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I agree that the challenge is in finding something new to write about - both for blogging and for my weekly newsletter. My mind keeps going to "I already said that."

Jun 13, 2017 02:47 PM #15
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Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
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