So Where HAS Social Media and Technology Taken Us?

By
Real Estate Agent with Solutions Real Estate CA DRE #01490977
https://activerain.com/droplet/54hr

So Where HAS Social Media and Technology Taken Us?

 

I attended a terrific, informative session on social media - the topic was actually about social selling, with Alice Heiman - at the recent CRS Sellabration Convention back in February in Phoenix.

 

The session started off with this very powerful video by rapper Prince Ea entitled "Can we Auto-Correct Humanity." Before you read further I suggest you to watch it.

 

No, I don't think it's offensive nor will you find it so, but there is an emotional message here, a strong commentary on where technology, and in particular social media, have taken us, and how it impacts our humanity and relationships we have with others. I daresay anyone using social media at all will see some aspects of themselves in this video. It WILL make you think!!

 

 

 

No, it's not a suggestion to stop using our phones, or social media, but perhaps a message to make us more aware of our usage - when we are using it, and how - when being face to face might be a better place to be.  Is it about how many likes or friends we have? Or who we are as social beings? For some it may be!

 

You can draw your own conclusions!!

 

The focus of the social selling seminar was to help us think about what we are trying to accomplish when using social media and how to do this effectively and in a meaningful manner for our business...to not be a real estate bill board but to truly provide information others want and need, and to engage with them whenever possible on topics of interest to them.

 

Social media may or may not be where we want to be, depending on our business model. Does it work? You bet...if done well.

 

Here's the thing, though. Talking about what others want to talk about, sharing our passions, providing value, making it fun and interesting, and being authentic IS where social media becomes of value in our business online.

 

Social selling really is about interacting with our prospects online, not broadcasting; delighting them when they want to interact, not interrupting their daily lives with cold calls and a hard sell. With some exceptions, buyers buy from us, and sellers sell with us, not our website! It's who we are as people that matters.

 

Any thoughts?

close

Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Carol Williams 04/30/2017 06:18 AM
  2. Thomas J. Nelson, Realtor e-Pro, CRS, RCS-D, Vets 04/30/2017 08:21 AM
  3. Kasey & John Boles 04/30/2017 09:18 AM
  4. M.C. Dwyer 05/03/2017 07:52 AM
  5. Tony and Suzanne Marriott, Associate Brokers 05/13/2018 05:52 AM
Topic:
ActiveRain Community
Groups:
Certified Residential Specialists
SAN DIEGO Real Estate Agents & Loan Officers
San Diego Realtors®
Tags:
social media
social selling
jeff dowler crs
engaging online
prince ea

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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

All very true Dana Basiliere  - great perspective to keep in mind!

John Wiley  - I think that's very true. And it's pretty obvious when people don't care, in our business and in life.

Jeff

May 03, 2017 08:42 AM #81
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Please DO share M.C. Dwyer  - you raised some really good points about social media and how we use it. I think many of us struggle with this, but it really can become a bad habit.

Anna Hatridge  - our perspectives have certainly changed, haven't they?

Jeff

May 03, 2017 08:44 AM #82
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Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Jeff,

I love my tools, but do not spend a lot of time with my hammer or drill beyond what I need them for. Same with phones & other whatnots. They are tools. Neat video. Maybe the pendulum has started swinging the other way & people will start to crave actual interaction.

May 03, 2017 08:55 AM #83
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Dörte Engel 

Good analogy! It will be interesting to see where social media goes. We are made to believ we cannot live without it, in some ways.

Jeff

May 03, 2017 09:19 AM #84
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Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Great post, Jeff. Congrats on the feature, and the video really nails the message. Thanks for sharing.

May 03, 2017 12:38 PM #85
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John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
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Jeff,

Your post made me go watch a bunch of this guys YouTube videos.  I am 100% in agreement with what he has to say in this video.

Thank you for turning me on to this guy.  He is a refreshing candid and truthful individual with an insight that few seem to have these days.

May 03, 2017 02:10 PM #86
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Thanks Elva Branson-Lee  - I've watched the video several times and it still impressed me.

You're welcome John Dotson  I watch his others, too - very powerful. Thanks for stopping by.

Jeff

May 03, 2017 03:04 PM #94
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Praful Thakkar
LAER Realty Partners - Andover, MA
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Jeff Dowler oh man! What a video! And so true! I do see this happening all around - and wish I can stop that!

Is it okay to share this video with someone we love?

May 03, 2017 11:00 PM #95
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

For me, the relationship is what matters most - and that's the reason people work with me, Jeff Dowler.

I know many people get business from Social Media - however, if that limits them to be transactional, I'd prefer not to get the business from such social media.

May 03, 2017 11:16 PM #96
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Praful Thakkar  - share with anyone you want. It's certainly been viewed by millions so far, and with good reason. I agree with you about the relationships, and why people choose to work with us!

Jeff

May 04, 2017 08:31 AM #97
Rainer
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M SQUARE
Realty One Group Alliance - San Mateo, CA
Broker Associate & Licensed Architect

Thank you for your sharing, Jeff. Excellent! 

May 05, 2017 08:42 PM #98
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
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M SQUARE

Glad you liked it. I think there is a pretty compelling message for all of us!

Jeff

May 05, 2017 08:48 PM #99
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Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Jeff, the link isn't working for the video. Perhaps it's been removed?

May 06, 2017 10:41 AM #100
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Edward Drennan
Century 21 Dreams - Oakville, ON
Serving the Oakville, Ontario Area

A great reminder Jeff

We form a much stronger connection with people in person.

It re-charges us all, a key in gaining trust & sales.

May 06, 2017 04:26 PM #101
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Pat Starnes 

No there was a problem with AR. I had to repost it several times to get it to work. Seems to be OK now - hope you will come back to watch it. It's worth it

Jeff

May 07, 2017 02:13 PM #102
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Edward Drennan 

Thanks for stopping by - that's an excellent point.

I had to report the video - for some reason there was a glitch on AR!

Hope you can view it now.

Jeff

May 07, 2017 02:14 PM #103
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Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Jeff Dowler, CRS "Talking about what others want to talk about, sharing our passions, providing value, making it fun and interesting, and being authentic IS where social media becomes of value in our business online."

Right on target - and - re-blog!

May 13, 2018 05:51 AM #104
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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Jeff - I don't know how I missed this but Tony and Suzanne Marriott, Associate Brokers thankfully reblogged it.  That video is worth saving and replaying because he really says it all.

May 13, 2018 06:12 AM #105
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Tony and Suzanne Marriott, Associate Brokers 

Thanks for the reblog. Glad to see this video getting shared. I think it's pretty compelling.

Jeff

May 13, 2018 08:46 AM #106
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Grant Schneider 

Glad you saw it. I have watched it a bunch of times and the message remains as powerful and true as ever.

Enjoy the rest of your weekend!

Jeff

May 13, 2018 08:48 AM #107
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