Since the last photo related blog was so popular, I decided to share some more stories about real estate photography. Last week I showed a very nice home, which is listed by the owner on MLS for owner, to my buyer. A day before the actual showing, I went to preview the property myself. The owner did a great job with the marketing materials. She put together a home book with utilities bills, information about an area, and all updates that have been done in the last 10 years. I gave her some advice on how to stage the place. The next day, my buyer really liked this home, but thought that it is a little bit overpriced. That evening I spoke to the owner and gave her some feedback. I also proposed to help them and take some good photos of their home. They really appreciated it. In addition to changing all photos on MLS they also dropped the price by $15,000.
That's why I can show you an example of photos taken by a regular camera, with no staging and no editing in Photoshop - next to photos that have been taken by me on a good, but not an expensive camera.
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