Is Being "Stylish" a Desirable Quality in a Luxury Listing Agent?

By
Real Estate Broker/Owner with Franklin Homes Realty LLC

Is Being "Stylish" a Desirable Quality in a Luxury Listing Agent?I am currently working with buyers who are interested in purchasing a luxury home. While the term "luxury" has become subjective, most homes priced in excess of a million dollars in our market are considered luxury homes.

My buyers have narrowed their search to one luxury neighborhood in Brentwood.

While scheduling appointments this week to view homes, I realized that four of the seven homes of interest to my buyers were listed with the same listing agent. This agent has lived in the neighborhood for the last 15 years. It has become his niche. Interestingly, he doesn't work with buyers. He is a listing agent.

I did what any good buyer's agent would do. I did a little bit of research on this listing agent. I wanted to know how many listings he currently has in the neighborhood, how many he's sold this last year,  his list price to sales price ratio and average days on the market.

In addition, I visited his website to view his bio. He operates a team that consists of his wife and adult children. Next to each agent's photo were four words to describe these agents. Words like knowledgeable, diligent, aggressive and organized were used. Next to his wife's photo, one of the words used was stylish.

I found it amusing that an agent would use the word stylish to describe herself. My immediate thought, "Is being "stylish" a desirable quality in a luxury listing agent?" Is that a description that would endear sellers to use an agent?

I can see how one might want to use the word stylish to market a luxury property but I'm not sure how important it is for an agent to be stylish to get a property sold. As a matter of fact, some of the best luxury agents I know are far from stylish. One agent dresses very modestly and doesn't wear make-up and yet sellers love to work with her. She is very practical--a no nonsense kind of gal. She gets results and that's all that matters to her clients.

I could understand how it might be advantageous for a luxury agent to be style-conscious; familiar with design trends that are commonplace in luxury homes but, even then, I'm not sure that's absolutely required. I don't think it's necessary for a listing agent herself to be stylish. In my eyes, how an agent dresses should NOT be one of the primary deciding factors used by sellers in choosing an agent.

Luxury homes often sit on the market much longer. In some cases, that may be due to the reduced number of home buyers in that price point. I would argue they are on the market longer because their agents don't know how to market them properly to buyers outside our geographic area. Having an agent well-versed in marketing these properties to a global market is much more important than the clothes she wears or her sense of style. Some luxury sellers have their houses listed for months because their agents don't know how to get their homes in front of the masses. These are the types of things, I believe, luxury sellers should be most interested in. Not whether an agent is stylish or not.

If you looking for an agent who knows how to get your luxury home sold, then you've come to the right place. Call Tammie White of Franklin Homes Realty LLC at (615) 495-0752 and we'll discuss what's important in selling your luxury home.

Is being "stylish" a desirable quality in a luxury listing agent? 

Posted by
Tammie White, Managing Broker/Owner
CLHMS, CRS, GRI, SFR
Franklin Homes Realty LLC
Franklin, TN
(615) 495-0752 
GET REAL. GET LOCAL.
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the written permission of Tammie White is subject to copyright infringement and possible lawsuit.
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
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It's an interesting question, Tammie. I thought immediately of Ron and Alexandra Seigel  before responding and it occurred to me there probably is some truth to this. Perhaps not as a description of the agent, but more in what that agent knows about, the car they drive, and ye, perhaps how they dress, at least for some luxury buyers!

Jeff

May 01, 2017 06:37 AM #13
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Jeanne Gregory
RE/MAX Southwest - Sugar Land, TX
The most important home I sell is YOURS!

Sounds a bit sexist to me.  Well, uh, yea, she is just "stylish". 

May 01, 2017 06:41 AM #14
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Debbie Reynolds
Platinum Properties - Clarksville, TN
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That is an interesting choice of descriptive words. I suppose if the agent gets the vast majority of her business from her sphere and they know her as being stylish it would work. In fact if she is getting lots of luxury listings then I would say it is working for her. One thing for sure, Tammie, it makes you remember her. Now you will need to meet her and see if you concur. :)

May 01, 2017 07:25 AM #15
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

I guess my standard khaki pants and polo shirts might take me out of the running for "stylish", but I'm not targeting the luxury market.  The folks that hire me know I'm an engineer/agent, so I think they expect me to be practical :)  Bill

 

May 01, 2017 07:44 AM #16
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Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Tammie,  If that is the only game one has that is all they can bring to the game. In the corporate world we addressed such people as "empty suits" ... they looked good, and smelled good, but that was all they brought to the table.

May 01, 2017 08:23 AM #17
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Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

People love to work with people who "get them." While it may not seem important to some, luxury buyers want luxury sellers (for better or for worse.)

May 01, 2017 10:00 AM #18
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Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Tammie - We live and work in a very informal, laid-back state, and while I know a couple of "stylish" agents, they don't market themselves that way and I don't think it would be a selling point here. I know of only a couple of male agents who wear suits, and it certainly doesn't help them much. Experience with luxury listings and great client service seem to be the key ingrediants for success in that niche.

May 01, 2017 11:24 AM #19
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Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

Stylish is an odd word to use in a bio to me too. That said, I bet there are people who respond to that.

May 01, 2017 01:59 PM #20
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Anna Banana Kruchten CRB, CRS 602-380-4886
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Tammie I live in a laid back casual area as well -plus too hot in the summer for fancy clothes!  The only folks that wear suits and/or dress to the max are attorneys going to court (that's a running joke here). What sells homes is an agents expertise, knowledge and knowing how to market and that's any price range.

May 01, 2017 03:28 PM #21
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Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

I think it depends on whether an agent runs with the country club crowd. While I've been called stylish, I would never use that word to describe myself, plus I would lose all respect for a seller who chose a listing agent based on that description. I would consider them an idiot.

May 01, 2017 06:56 PM #22
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Anthony Vosilla
Tony's Appraisal Services - Centereach, NY

As an appraiser I cover the south fork of Long Island.  These areas include both the town and Village of Southampton, Sagaponack, Bridgehampton, Water Mill, East Hampton Town and Village, Shelter Island, etc, you get the idea, mostly high end markets.  There are many different types of brokers here, some are like the the ones that you would see on the Million Dollar Listing shows all the way down to the ones who are of the business casual look.  All of these looks seem to work out here.  I do find that the ones who are highly dressed are a bit more obnoxious and attituded then those who are more casual.  The casual ones are more willing to discuss info and engage in conversations while the other group, I have found to be much less willing to converse.  If I was pulling info before a property observation and saw ""stylish"" to describe an agent  would be wary of him/her...Just my $.02

May 01, 2017 06:56 PM #23
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Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
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Stylish means different things to different people. I would not consider the term stylish to be a primary reason to hire any agent, regardless of the price range the buyer is looking in. Professional, knowledgeable, good negotiator, trusted adviser, now that's the kind of agent everyone should be working with. 

May 01, 2017 07:26 PM #24
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Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Tammie,

If all the buttons on my shirts are present & accounted for, I feel stylish. However, that is not what my clients hire me for. They like that I have boots & a snow shovel, when needed or show creativity, when we need to solve a problem. For people, who are buying higher value homes, discretion might be another desirable quality.

May 01, 2017 09:18 PM #25
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Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

It depends on how you define stylish, doesn't it? I seldom wear a suit or coat and rarely a tie, however, I'm always in a Hawaiian shirt but because of my attire, would I be considered stylish? So it depends, doesn't it? 

May 02, 2017 12:07 AM #26
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Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

Interesting read, Tammie White .  You've received a lot of good feedback.  I think people often feel comfortable with people who are like themselves. 

May 02, 2017 12:11 AM #27
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Joseph Quirk
Cobblestone Realty - Jupiter, FL

What if an agent is "cool" or "hip"? Could that help them sell more houses?
I think so!

May 02, 2017 04:24 AM #28
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John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Tammie White very thought provoking post.

If two agents showed up for a Listing Appointment and both were "stylishly" dressed, who would be the seller's choice?

Different markets have different acceptance of how to dress. If an agent was selling a multimillion dollar piece of land and showed up in suit and tie, the rancher buyer may not be comfortable with the agent.

I feel it is most important for the agent to be knowledgeable about the product and their dress should be less of an issue.

May 02, 2017 07:07 AM #29
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Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

After being one of your first commenters, I had to come back to see what everyone else had to say.

To go back to your first question - I see no reason why an agent would include the word "stylish" when describing her attributes as an agent. Except - perhaps she just needs that ego boost.

May 02, 2017 09:10 AM #30
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Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

That's a good point.  I suppose it matters to some people... just like what kind of car you drive matters to some people.

May 09, 2017 08:55 PM #31
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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It needs to reflect your natural style and needs to come off as genuine. Otherwise, don't do it at all.

May 11, 2017 10:42 PM #32
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