I think I found my niche finally...

Real Estate Agent with Century 21 Doug Anderson DRE# 01790856

After contemplating finding a niche, I was left with nothing. Nothing at all. I remembered when I saw that special ad in a newspaper years ago that made me give them a call. Now I wish I would have saved it. The ad said something about selling modular homes and a phone number to the dealer. I was exited, went on an interview and got hired on the spot!

In Sweden, where I came from, most homes are modular homes built in a factory environment due to the harsh weather. They are then shipped to the location in small sections and are assembled there. Once assembled, they look like a stick-built home.

Image result for stick-built home in sweden

When my boss then suggested we would go to a park after me getting hired, I felt some cunfusion as of why but said yes, sure, let's go. We then drove for about 2 minutes and he turned in to a mobile home park, I was in chock! Row after row after row, were what I later learned, manufactured homes. They were on leased land with a monthly space rent. I had never seen anything like it before!

Image result for parklane estates canyon country mobile homes

Because in Sweden, mobile home parks does not exists. What I thought I would be selling was modulars, not manufactured homes, or as most calls them, mobile homes. But I told myself after getting over the surprise, why not try it out for a month and if I manage to sell one, lets see if I can sell another one!

After getting some training, taking the test with passing grades, I was finally a Certified Sales Agent with a special license from the Department of Housing, being able to sell mobile homes only. No, not a licensed Realtor, no access to the MLS, nothing like that at all. Whatever inventory my Dealer had, those were the only ones I could sell.

 Fast forward, now I have a license as a Realtor since 2005 and guess what, I still sell mobile homes! Every once in awhile, being a Realtor, I sold a couple of homes but my specialty is manufactured homes. The only reason why I got a license with the Department of Real Estate is that I now get better commission as a Realtor.

Yes, I took some time off after I had my stroke in 2013, stayed home for 2 years and then went back to work.  But, instead of going back to Canyon Country, I decided to start working in Lancaster. Driving thru the mountains on narrow canyon roads was not something I wanted to do anymore so Lancaster it was.

I am going to make this post in two parts so please follow along, the second part will come out shortly. Then I will tell you about my "new" niche!

Posted by

 Eva B. Liland


Serving Antelope Valley & Ventura County since 2002





Comments (20)

Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Hi Eva B. Liland with Century 21 Doug Anderson there are riches in niches....congratulations on realizing what your new focus is... wishing you the best...

May 07, 2017 10:34 AM
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Hi Eva B. Liland with Century 21 Doug Anderson 

I can imagine your shock. In many areas of the country "Mobile Home Parks" are prevalent. Some of my west coast family lived in very nice parks.

May 07, 2017 10:36 AM
Eva B. Liland Century 21 Doug Anderson

I only work in "nice" parks here in Southern California. Nothing beats real estate but here, buying a mobile home in a decent park is better. The only problem is the space rent because it goes up every year and especially in senior parks, many have to sell.

May 07, 2017 10:43 AM
Courtney Cooper
Cooper | Cartwright - Seattle, WA

Hi there - Niche marketing is definitely the way to go so gla dyou are on the right path.  Good luck and I look forward to hearing more. 

May 07, 2017 10:56 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I have a number of Niches: Land, Relocation, International Buyers & Sellers, Luxury Real Estate and Ultra Luxury Real Estate... and when one is flat usually the others are smoking...Endre

Jun 04, 2017 08:47 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Congratulations on finding your niche, Eva. You obviously love it and are good at it. I am still looking for my niche :)

Jun 05, 2017 02:43 PM
Francine Viola
Coldwell Banker Evergreen Olympic Realty, Olympia WA - Olympia, WA
REALTOR®, In Tune with your Real Estate Needs

That's awesome - good for you!  I can't wait to read your next post!

Jun 09, 2017 04:24 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

There are a lot of manufactured homes in my area.  I don't sell them in parks (there are some here) without land, but many are permanently affixed to the land and sold and taxed as real estate.  And most folks are very pleasently surprised by how they look when they go and how well they are built. 

Jun 10, 2017 12:19 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for sharing your experience and for telling us about your niche.

Have a most productive summer.

Jun 16, 2017 09:31 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Eva.  I'm glad to read that you found your niche and I hope that you do well with it.  

Jun 19, 2017 04:36 AM
Debbie Walsh
Shahar Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Thank you for commenting on my blog Eva!

Jun 25, 2017 07:31 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I hope you are enjoying a most productive month.

Have an outstanding summer.

Jun 29, 2017 04:56 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Manufactured homes are definitely a niche - looking forward to part 2!

Jul 01, 2017 06:30 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I hope your niche is working out for you. Sometimes it takes awhile for us to settle and feel like we have found the right one.

Jul 06, 2017 05:51 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Glad you found a niche, Eva.  Every home seller and buyer deserve a specialist.  

Jul 09, 2017 06:25 AM
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Hi Eva, I stopped over to thank you for your comment on my post  You must be busy in your new niche- hope all is well!

Jul 13, 2017 07:11 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Working in a niche is a great way to build a successful business.

Good luck and success.

Lou Ludwig

Jul 16, 2017 05:47 PM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Your on your way to the next step with your niche.

Good luck and success.

Lou Ludwig

Jul 31, 2017 12:47 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I just learned this year the difference between modular and manufactured. I would love to build a modular but we haven't been able to find the land.

Aug 14, 2017 07:09 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Eva B. Liland with Century 21 Doug Anderson - that stroke didn't stop you. You are amazing! You have knowledge in a niche that many agents don't know or understand. Many years ago, a guy wanted me to help him buy a manufactured home. I couldn't help him. Oh, I tried, but had to let him go. People like you are in high demand and customers deserve the very best in this area of expertise. 

Aug 29, 2017 01:40 PM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

What an interesting story about your niche in manufactured homes. I will read your next blog too.

Sep 07, 2017 05:42 AM