Photo Editing for Real Estate
"A Picture is Worth a Thousand Words"
... and you may add "if done right".
Especially in real estate, photos are often the first thing that buyers will look at when searching for homes and only if the pictures are enticing, look for more information from descriptions or even contact the real estate professional.
Before publishing a photo, it is worthwhile to see if it could be improved in its appearance. For editing of my photos I use ipiccy, an online photo editor that allows me to adjust brightness, contrast, crop, cut and even add text if I wish. Here is an example of a photo edit:
BEFORE Photo Editing
The pool photo below was taken at one of my waterfront properties for sale in Hernando Beach. It was taken with a wide angle so in the BEFORE photo, the outside edges appear a little distorted and the photo appears a little dull overall.
To improve the appearance of the photo and make the pool "sparkle", I edited the photo in several steps:
1. I first straightened the photo.
2. Then I cropped it while maintaining its original size properties. This took away the distortion on the sides and also cut away some of the chair on the right side directing the eye more toward the center of the photo.
3. Then I brightened the photo by increasing the exposure and contrast to lighten up the overall appearance and decrease the effect of the shadows.
4. Finally, I increased the vibrance of the colors to deepen the hues.
AFTER Photo Editing
Relatively small changes resulted in a brighter photo and a more inviting scene.
Don't you just want to step out onto the deck and enjoy the view of the water or jump into the pool for a refreshing swim?
By the way, this Hernando Beach waterfront home was on the market for only a few days before the seller received and accepted an offer.