Beyond the Chinese Firewall - Marketing to Chinese Home Buyers

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Real Estate Agent with Berkshire Hathaway HomeServices California Properties DRE# 01788371
https://activerain.com/droplet/59fN

Berkshire Hathaway HomeServices Signs Marketing Agreement with Juwai.com, China’s Largest International Property Portal

#GoodToKnow

All network listings appear on search site, which attracts two million Chinese consumers monthly; advertising will make Berkshire Hathaway HomeServices a dominant brand on Juwai.com

May 9, 2017 – Berkshire Hathaway HomeServices and Berkshire Hathaway HomeServices California Properties today announced a marketing agreement with Juwai.com to syndicate all of the franchisee’s residential listings to the China-based international property portal that attracts roughly two million visitors monthly.

Berkshire Hathaway HomeServices also launched a banner advertising campaign on Juwai.com to promote its brand, home page and listings to Juwai.com’s audience. The alliance makes Berkshire Hathaway HomeServices a dominant brand on one of the world’s most popular real estate search sites.

“The Chinese have overtaken all nationalities besides Americans as the leading buyers of property in the U.S.,” said Gino Blefari, CEO of Berkshire Hathaway HomeServices. “Our efforts through Juwai.com, and through existing marketing agreements with The Wall Street Journal/Asia and Mansion Global Wechat Channel, make it much easier for Chinese real estate buyers to find and shop our property listings.”

“I am excited that Berkshire Hathaway HomeServices California Properties will now display all our listings on Juwai.com, one of the world’s busiest real estate search portals,” said Bob Willis, Realtor®.  “Even more qualified buyers will have their eyes on our listings. It’s one more reason why home owners should work with me to market their properties for sale.”

Juwai.com and Juwai.com/luxe attract high-net-worth consumers who are ready to buy homes in the U.S.  Site traffic comes from more than 400 cities in China and from 165 countries around the world. Juwai.com hosts its sites and services on both sides of China’s “great firewall,” enabling Chinese consumers access no matter where they live and buy. “Our listings and banner ads are on display inside and outside of China,” said Kerry Donovan, vice president of Marketing for Berkshire Hathaway HomeServices. “This is a huge differentiator for us.”

Berkshire Hathaway HomeServices’ home page on Juwai.com offers a network introduction and statement about the brand’s values and heritage. The site links to Berkshire Hathaway HomeServices’ luxury market forecast and it provides access to the network’s listings – lots of them. Listings are in click-to-translate mode for consumers and a dedicated “concierge” team based in China stands by to help home buyers with translation, questions and referrals to Berkshire Hathaway HomeServices listing agents.

“We will continue refining our global listing-syndication program to bring the most value to our domestic franchisees based on international buying activity and search patterns,” said Donovan. “Juwai.com is an important step toward our overall strategy.”

Visit Berkshire Hathaway HomeServices’ brand page on Juwai.com: http://www.juwai.com/berkshirehathawayhs.  

About Berkshire Hathaway HomeServices California Properties

Bruce Mulhearn was an entrepreneur in England before coming to America in 1958 at the age of 18. Three years later, he had obtained his real estate license, and in 1967 he established a one-person real estate office in Bellflower. This office quickly became one of the fastest-growing and most progressive real estate companies in California.

Fast forward to 2014. Our group has 22 locations and over 800 full time sales associates covering southern California from the San Fernando Valley to the High Desert, and from Los Angeles to the South Bay and Orange County.

 

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity.

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

 

Contact:

Bob Willis, Realtor®

Email: bob@willis.realtor

Website: http://willis.realtor

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Tags:
chinese buyers
chinese home buyers
juwai
selling to chinese
chinese firewall

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Rainmaker
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Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Bob, we are seeing more and more foreign buyers, so good move on Berkshire's part!   

May 09, 2017 02:03 PM #1
Rainmaker
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Bob Willis
Berkshire Hathaway HomeServices California Properties - Orange, CA
Orange County & L.A. County Real Estate Agent

Joan, thanks for stopping by!  It's good to hear from someone from Big D.

May 20, 2017 10:55 AM #2
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Rainmaker
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Bob Willis

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