The Buyers Googled a Popular Nashville HGTV Show and Found Me Instead

By
Real Estate Broker/Owner with Franklin Homes Realty LLC

It all began in the fall of 2015. I had a very nice listing and the popular Nashville HGTV show Listed Sisters contacted me to include my client's house as a possible home. I was assured the buyers had not purchased anything yet and there would be a potential sale. My clients were not crazy about being out of their house for an entire day for filming but agreed to be on the show.

I wrote about our experience here in a post titled, Listed Sisters Busted! HGTV Reality Show NOT So Real. Needless to say, the post has gotten a lot of traffic.

 

The Buyers Googled a Popular Nashville HGTV Show and Found Me Instead

 

Fast forward to last week. I received a phone call from Franklin home buyers who are moving here from Illinois. Their house is under contract and they need to find something quickly.

I asked Mrs. Buyer how she'd found me; knowing full well it was through the internet. She said she'd Googled Listed Sisters. She had seen the HGTV show several times and thought maybe the sisters could help them find a house.

Interestingly, my ActiveRain post ranks on page one for that search term. Below is a screen shot of the Google rankings. The search I performed was Incognito so as not to taint the results. As you can see, my ActiveRain post is ranked #4 on page one in the Google SERPs.

 

The Buyers Googled a Popular Nashville HGTV Show and Found Me Instead After reading my post, Mrs. Buyer thought I would be a better choice.

We are meeting Friday morning to view several homes. If all goes well, we will be under contract by Saturday. All because I wrote about my experience with a popular Nashville HGTV show right here. Never underestimate the power of ActiveRain. Little did I know when I wrote the post that a buyer might decide to hire me as a result. 

Who'da thunk that I would rank on page one for that search term?

It just goes to show the effectiveness of blogging. While the post has been read 9,928 times, this is the first time a buyer has told me that's how she found me. It took almost 10,000 clicks and a year before the phone rang. Don't think that blogging will get you instantaneous results. Write good content and be patient. That content will work on your behalf for years.

The buyers Googled a popular Nashville HGTV show and found me instead. I couldn't be happier.

Posted by
Tammie White, Managing Broker/Owner
CLHMS, CRS, GRI, SFR
Franklin Homes Realty LLC
Franklin, TN
(615) 495-0752 
GET REAL. GET LOCAL.
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the written permission of Tammie White is subject to copyright infringement and possible lawsuit.

Comments (28)

Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Great story Tammie! I remember your original blog post well. Your new buyers are in much better hands, too.

May 10, 2017 01:33 PM
Tammie White, Broker

Thanks for the positive words of encouragement, Dick. 

May 10, 2017 01:36 PM
Liz and Bill Spear
RE/MAX Alliance 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

Tammie, Just more solid evidence that AR blogging DOES work.  I think some want to think we've lost some pop here, but I don't think everyone accounts for more competition overall, knowing WHAT and HOW to blog to make it work, etc.  Congrats on your placement and getting a new buyer as a result!

May 10, 2017 01:57 PM
Tammie White, Broker

Bill, I think it's amazing that I'm ranking for a search term I wasn't even going after. It proves how he can rank against some pretty heavy hitters if we just apply some effort.

May 10, 2017 05:12 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Well, you showed the Sisters that blogging pays off.

Great job.

May 10, 2017 05:51 PM
Tammie White, Broker

Big time.

May 11, 2017 07:22 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

What a wonderful story. You are right, sometimes it takes a while before a buyer or seller calls from a post, but it's definitely possible!

May 11, 2017 03:28 AM
Tammie White, Broker

In the meantime, hang in there and keep writing.

May 11, 2017 07:23 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

What a great story! I'm so glad it was featured. Even more juice for the original post. LOL

May 11, 2017 04:45 AM
Tammie White, Broker

You're right about that.

May 11, 2017 07:30 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Congrats, Tammie.  That is great that your post ranked so well, and the title is great making it very click worthy.  The post is very well written and conveys a propelling story, too.  So glad this has led to a potential buyer.

On a side note, we were on 2 remodeling shows and I saw parallel issues.  They really do mislead people on how much things cost and how long projects take.

May 11, 2017 04:47 AM
Tammie White, Broker

It was definitely a surprise to rank for that term. Yes, I was really disappointed that the show blatantly lied about results. And angered that they put my clients out of their house for a couple who couldn't even afford to buy our listing price.

May 11, 2017 07:25 AM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Congratulations on a great post and great results.  The beauty of blogging and the internet is it is the give that keeps giving!  I am sure this isn't the last buyer to find you fro Google!  Nice!

May 11, 2017 05:42 AM
Tammie White, Broker

The bulk of my business comes from the internet so I'm not surprised when buyers tell me they've found me that way.

May 11, 2017 07:26 AM
Cheryl Dukes . . . . . Intown Atlanta
Solid Source Realty, Inc. - Atlanta, GA

Two things concern me - one is that consumers believe what they see on HGTV and then come to real estate professionals expecting similar results, when in fact HGTV results are not authentic. The other is that if it takes 9,000 clicks to get someone to call, I'll be long retired before my blogging produces a return on my investment.

May 11, 2017 06:21 AM
Tammie White, Broker

It's very possible others have contacted me as a result of this post. This just happens to be the first person who mentioned it. The bulk of my business comes from internet content. It can have quicker results but like any marketing, consistency is important. And unlike other marketing, direct mail and newspaper ads, using the right keyword phrases are crucial.

May 11, 2017 07:30 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Tammie White is the true yellow brick road 

May 11, 2017 06:48 AM
Tammie White, Broker

There's no place like home.

May 11, 2017 07:30 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Wopnderful encouragement that blogging is a marathon not a sprint. Hopefully, you will get lots more phone calls before you get another 10,000 clicks. Also saw that a law suit was filed for non payment of commission and fees by an agent helping the Mousa's in California. Many lawsuits if you google them.

May 11, 2017 07:55 AM
Tammie White, Broker

I'm sure not many consumers know about the lawsuits.

May 11, 2017 08:29 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

What a great testimony Tammie, I'm glad they found you and you were able to help them.

May 11, 2017 11:00 AM
Tammie White, Broker

Long day of looking.

May 12, 2017 06:29 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

That's a really cool story. Now I need to go and read your original post.

May 11, 2017 12:09 PM
Tammie White, Broker

It doesn't have a happy ending.

May 12, 2017 06:30 PM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Great story Tammie. Another escapee from IL.

May 11, 2017 12:18 PM
Tammie White, Broker

The property taxes are a killer.

May 12, 2017 06:30 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Tammie,

Good going, sistah!!

May 11, 2017 03:29 PM
Tammie White, Broker

Yep!!

May 12, 2017 06:30 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Very interesting state-specific post! I don't really see a post like this. Really good!

May 11, 2017 10:39 PM
Tammie White, Broker

Hmm...

May 12, 2017 06:31 PM
Steve Loynd
Alpine Lakes Real Estate Inc., - Lincoln, NH
800-926-5653, White Mountains NH

One of the great things about our blogs is they stay out there long after the event/ or/ property is gone... I get calls about a location I sold 8 years ago, because the blog still gets traction on Google when the name of the project is searched.

May 12, 2017 06:29 AM
Tammie White, Broker

I've had the same thing happen.

May 12, 2017 06:31 PM
Christine Kankowski North SD and Temecula
House Match Inc - Poway, CA
Excellent Sales and Property Management

Woo hoo that is great. 

 

May 12, 2017 06:41 AM
Tammie White, Broker

Thanks.

May 12, 2017 06:31 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Congratulations. It is great to be found online for your blogging efforts

May 12, 2017 03:13 PM
Tammie White, Broker

It sure is.

May 12, 2017 06:32 PM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

With all the coverage your area has been receiving via the NHL playoffs and Stanley Cup, Tammie White ... I can only imagine that more and more people will be performing searches and finding you in new and innovative ways.  The Nashville - Franklin area is HOT ... and rightfully so ...

Get ready for all those contacts!

Gene

Jun 13, 2017 02:13 PM
Tammie White, Broker

Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi our local media recently reported 100 people/day are moving to the Nashville area. We are growing by leaps and bounds.  Events like the Stanley Cup just add to our already well-known area.

Jun 16, 2017 09:33 AM
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge

That's awesome you got a referral from exposing an HGTV show...wish it would have been under better circumstances.

 

Jul 04, 2017 08:57 AM