Electronic communication is a funny animal. We use it for convenience. We use it to share a message quickly and efficiently. But are we using it too much?
Mass emails are a convenience that leaves us time to resolve other projects. It's something that has become the norm to send out mass messages. It's relatively simple to send out a message quickly and fast to a LOT of people.
Relying on mass emails is an easy pitfall. Once you hit the enter button - wham! There goes a message en masse fast. It's addictive!
Being careful to relay a message that is supposed to be a "one size fits all" approach isn't always easy and sometimes, businesses fail at that attempt, including ours.
Yesterday, I received a rash of emails meant for the public to lose weight. Here we go you say! Yes, I received three emails in a row meant for the public to accomplish losing weight, affordably and flush out "junk" from our systems. Sounds like a good idea, right? Except for the fact that I've never been a dieter and don't intend to start now.
Thanks to heredity, I've never had to work at losing weight, so you can imagine that after 3 of these emails, I shrugged and laughed to myself and deleted the emails.
Are we doing the same thing? Are we sending a mass message that doesn't apply to everyone? Probably. Makes me stop and think of how I can be better at mass emails.
Here's one of the emails I received:
"For the past couple of months people have been going crazy over two types of diet capsules that really are helping girls across the world get skinny, it's been displayed on various renowned medicine-related TV shows.
The meds were clinically proven to work and to be safe for use and best of all: it is affordable for everyone.
Lots of famous people, the likes of Demi Lovato, have lost a significant amount of body fat utilizing one of the aforementioned science-based weight loss solutions, its effect was clinically proven to} not only shed pounds at a faster rate but flush out all the junk from your body to improve your body's metabolism and make you feel healthy."
I do not endorse this type of product, have never met Demi Lovato, and don't believe in these types of weight loss strategies!