Are We Missing the Mark?

By
Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000

Electronic communication is a funny animal.  We use it for convenience.  We use it to share a message quickly and efficiently.  But are we using it too much? 

 

Mass emails are a convenience that leaves us time to resolve other projects.  It's something that has become the norm to send out mass messages.  It's relatively simple to send out a message quickly and fast to a LOT of people. 

 

Relying on mass emails is an easy pitfall.  Once you hit the enter button - wham!  There goes a message en masse fast.  It's addictive!

 

Being careful to relay a message that is supposed to be a  "one size fits all" approach isn't always easy and sometimes, businesses fail at that attempt, including ours.

 

Yesterday, I received a rash of emails meant for the public to lose weight.  Here we go you say!  Yes, I received three emails in a row meant for the  public to accomplish losing weight, affordably and flush out "junk" from our systems.  Sounds like a good idea, right?  Except for the fact that I've never been a dieter and don't intend to start now.  

 

Thanks to heredity, I've never had to work at losing weight, so you can imagine that after 3 of these emails, I shrugged and laughed to myself and deleted the emails.  

 

Are we doing the same thing?  Are we sending a mass message that doesn't apply to everyone?   Probably.  Makes me stop and think of how I can be better at mass emails.  

 

Here's one of the emails I received: 

 

"For the past couple of months people have been going crazy over two types of diet capsules that really are helping girls across the world get skinny, it's been displayed on various renowned medicine-related TV shows.

The meds were clinically proven to work and to be safe for use and best of all: it is affordable for everyone.

Lots of famous people, the likes of Demi Lovato, have lost a significant amount of body fat utilizing one of the aforementioned science-based weight loss solutions, its effect was clinically proven to} not only shed pounds at a faster rate but flush out all the junk from your body to improve your body's metabolism and make you feel healthy."

 

I do not endorse this type of product, have never met Demi Lovato, and don't believe in these types of weight loss strategies! 

 

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HomeSmart Elite Group                                  

8388 E Hartford Dr., Suite 100

Scottsdale, AZ 85255                                                         

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Rainmaker
3,150,958
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Loved your post Jan and indeed too many marketers just do email blast and hope for the best.... like the Ransom-ware emails it is a per cent age game, Endre

May 16, 2017 11:29 PM #1
Rainmaker
2,456,823
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

In the diet world, everyone has a magic bullet they are trying to sell.  Most have little merit.

May 17, 2017 03:01 AM #2
Rainmaker
1,388,332
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Often, one size does not fit all. I get emails about viagra and other similar products. Um, I'm a female and have no need of these things. 

May 17, 2017 03:53 AM #3
Rainmaker
4,001,961
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Jan, you do have great points, and if we send email to our clients, it should be something they WANT or need to read!  

May 17, 2017 05:26 AM #4
Rainmaker
3,488,253
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Jan. I hate this sort of stuff. It is simply intrusive period. Enjoy the day.

May 17, 2017 07:24 AM #5
Rainmaker
964,051
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Lots of emails and one might stick, right Endre Barath, Jr. ?!  Always amazes me how they think that's gonna work.  

You're right Myrl Jeffcoat  & Kat Palmiotti !  Even in the diet world one product doesn't fit all.  So true.  I'll have to check and see if I'm still getting them as they hit my spam folder.  They could also be a virus - yikes! 

Yes Joan Cox . I'm going to be more mindful going forward in newsletters after this experience! 

You're right   Sheila Anderson .  Intrusive is a good word. Just because someone has an email address purchased from someone does not mean we want to receive those emails.  Argh!  

Have a great day and thanks for commenting!

 

May 17, 2017 10:32 AM #6
Ambassador
2,747,295
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Jan - I think you're right. Most mass e-mails seem to be relying on sheer numbers, which is the cheap way to go, but with all of the data available to be used for targeting, it also seems to be the lazy way.

May 17, 2017 11:04 AM #7
Ambassador
2,791,116
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Jan agreed - it's pretty nuts what arrives in our inbox uninvited. As for you needing to lose weight LOL. Put some on maybe - but that's another kind of email!  And that shower pic sure fits the topic - good one!

May 17, 2017 11:06 AM #8
Rainmaker
964,051
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Yes, very cheap way to go Dick Greenberg ! Lazy, cheap, and mostly ineffective.   I cringe when I see those.  Another one lately is a mass attempt for me to add them to my green site, gotgreen.info.  Argh!  Thanks for commenting and have a great day! 

And our inboxes are overloaded with "stuff"  Anna Banana Kruchten, CRS !   I couldn't believe when I saw that shower.  I had to take a photo!  Unbelievable number of heads, ie emails!   Have a great day Miss Anna!

May 17, 2017 11:55 AM #9
Rainmaker
737,216
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Interesting how they get you on their list in the first place. Pretty amazing shower, that will basically keep you clean, sure it has low flow shower heads...

May 17, 2017 12:27 PM #10
Rainmaker
964,051
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

LOL!  Of course it "looks" low flow or high efficiency, right Nick & Trudy Vandekar, 610-203-4543 !  I'm always surprised at what people add in a bathroom. Had to take a picture of this one!   I've been on some doozy lists lately, as I bet you have.  Thanks for commenting and have a great day!

May 17, 2017 03:52 PM #11
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Rainmaker
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Jan Green

HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN
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