Social Media Psychology - The Key to Getting Likes and Shares

Services for Real Estate Pros with Second Self Virtual Assistance

Social Media Psychology - The Key to Getting Likes and Shares

What is Social Media Psychology?

The best posts garner a lot of likes and shares.  To do that, we need to remember that social media is "social".  It's a form of communication; a way to stay in touch with people we already know and to make new friends.  In business we use it to build trust in our brand.


The more you understand that being social is about communication and expression, the better your  social media interactions will become.  People are encouraged to interact when you have interesting things to say and share.  


Why Do People Share on Social Media?

We used to get upset when someone read our diary. Now we get upset when someone doesn't like our public posts

 When we post something on social media, we're expressing ourselves and our views.  It's our way of showing others what matters to us.  Since it's part of our personality, we hope everyone else will relate to it, too.  When someone walks into your home, they get an immediate sense of your style and interests.  The same is true about your posts.  If you post something about gardening, other people interested in gardening are most likely to comment and share it.  In this case, you'll end up connecting with more gardeners.  


Keeping it Social Think of social media as one big party.  Express your personality in your posts as well as your comments.  Think about how you personally interact at a party.  Likely, you're not going to respond to photos and conversation with just a couple words and then leave.  You'll actually talk to each other. I have to admit that I'm guilty of saying, "That's so sweet" or "Looks like fun".  Then I click, 'Like" and leave.  Three word responses are okay but lack personality and a real show of interest.  Let's challenge ourselves to be more interactive.  


The Bottom Line The bottom line in social media psychology is to post things that express who we are and respond to other's posts with real interest.  Don't try to aim your content to everyone.  Think of the real people you want to connect to and write content that they will identify with.    


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 05/24/2017 08:12 PM
ActiveRain Community
Rainmaking - Internet Marketing Strategies
Social Media Marketing
Social Networks
Using Social Media For Business
social media marketing
social media networking
social media strategies

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Pamela- I run hot and cold on social media and I know what you mean about the short comments because I've been guilty of making them.  Let's face it, there's a time constraint. But I like what you said...don't try to aim your contact to everyone. 

May 18, 2017 05:28 PM #1
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Pamela,

Well said. Now I just need to follow this.

May 18, 2017 07:55 PM #2
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Thanks for the great tips on  keeping Social Media social.

Not always what I remember to do.

May 19, 2017 04:40 AM #3
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I agree a personal response/remark is much better--thanks for the tip. I know I appreciate the extra effort re: comments on my posts!

May 20, 2017 09:53 AM #4
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Hi Pamela, I do what I can and it is a time problem for sure. I think people spend hours on social media and don't know how they do it and still sell a lot of real estate. It takes so much time to show homes, market and do the paperwork.   

May 20, 2017 06:30 PM #5
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...Finding Your Place In The sun!

Pamela: Wonderful post! So clear, and isn't it so simple when it comes down to it? We just need to pay attention, think about what it is we want to communicate so that it will be heard and then tell the "story". Social Media is a blessing when you think about it--it can be used for so many valuable things!!

May 24, 2017 08:21 PM #6
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Pamela

What a wonderful post about a topic many seem to not understand or do not take to heart as they could, and should. You've shared some great tips.



May 24, 2017 08:50 PM #7
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Pamela Cendejas,

I'm so glad that Debbie Reynolds re-blogged your post! Building your social proof is a good way to put it! Social media does help build trust with clients and prospective clients, too.  In a way they feel they already know you.  It's finding the time to manage this on a daily basis!! If you are busy listing and selling that has to come first but carving out even 10 minutes a day will help.

May 25, 2017 05:30 AM #8
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Great points. I'll work on being more interactive with posts. 

May 25, 2017 01:11 PM #9
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I do not do much on social media . Thank you for the great tips.

Jun 16, 2017 03:34 AM #10
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

Isn't it amazing how times changed? Now we want to be noticed in the ocean of other voices and it is not easy..

Jan 27, 2018 09:42 PM #11
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

Yet, we should try to keep social media relevant and not too sales focused. I like posting pictures of my community and events in it, highlighting why it is great to live here:) 

Jan 27, 2018 09:43 PM #12
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
Free 1/2 Hour Plan of Action Consultation
Spam prevention

Additional Information