How To Create Buzz: Buzzing With Bananas And Snow Plows!

By
Services for Real Estate Pros with Napa Consultants

Buzz marketing is a way of getting media attention by orchestrating an event that is unusual in nature and results in people talking. It often is less expensive than traditional advertising.  Buzz generates word-of-mouth advertising.  Here is an example:

 

A Community Banana Stand outside the Amazon headquarters in downtown Seattle is the brainchild of Jeff Bezos, founder and CEO of Amazon.  He decided at the end of 2015, that Amazon should offer everyone the public and its employees a free healthy snack.  Bananas fit the bill perfectly.  They don’t need to be washed, and all one has to do is peel and eat.  Recently, they added another cart.  To date they have given away more that 1,7million free bananas.

 

In real estate, they are many opportunities to create a buzz.  One agent we met had planned an open house in her New England marketplace.  An overnight snowstorm threatened the cancellation of her open house, because the city plows would not reach the neighborhood until the next day. 

 

She hired plows to clear the roads to the open house, and had an announcement broadcast over the local radio station.  This caught the attention of the local media, as well as the New York Times.  Her business grew exponentially as a result of this action.  And yes, she sold the house as a result of the open house.

 

How can you generate buzz with your marketing?

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in under 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
2,347,681
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Now that was a great move by that agent... your title got my attention and it was worth reading the post for that story.

May 23, 2017 03:14 PM #23
Rainmaker
3,682,829
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander thank you, I loved her story.  This was an example of thinking outside the box, because it would have been perfectly acceptable to cancel the open house because of the weather.  A

May 23, 2017 03:16 PM #24
Rainmaker
137,117
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

I never, ever reveal my political views to the public. While I am steadfast in my beliefs, I do not let them interfere with business. After all, my beliefs and views are strictly that, they are my opinions. However, I am an equal opportunity gal and welcome clients with differing viewpoints. Never get into that discussion. Generating buzz is a great idea. Coming up with the idea seems to be the challenge.

May 23, 2017 06:52 PM #25
Ambassador
2,672,820
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

That would make a great contest or challenge Ron and Alexandra Seigel 

May 23, 2017 07:30 PM #26
Anonymous
Rose O'Reilly

Wow, What a creative idea. This agent decided I'm not going to let the snow beat me. Thanks for sharing.

May 23, 2017 07:53 PM #27
Rainmaker
2,407,428
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning A.  What a great idea.  Now if she could just keep it up with new innovative ideas.

May 24, 2017 02:18 AM #28
Rainmaker
335,547
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

This was a very stimulating post.

I am off to create some BUZZ.

May 24, 2017 06:08 AM #29
Rainmaker
4,553,068
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for sharing these interesting stories. Many real estate professionals fail to create the needed buzz.

May 24, 2017 06:46 AM #30
Ambassador
1,553,047
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Great story and example of how to create a buzz. She was a smart cookie to turn the snowy day into an opportunity.  As for politics - I'm very private about my feelings unless I'm with good friends. Even then, always respectful. D 

May 24, 2017 07:59 AM #31
Rainmaker
3,682,829
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD we agree.  I remember the days, when both sides were friends and loyal also.  When we moved to Napa, we saw violence erupt at a party because of differing opinions, and at a high end shopping center when two well dressed young men went after 3 blue haired tiny old ladies who were registering voters for their party.  Security had to get involved...A

May 24, 2017 08:04 AM #32
Rainmaker
2,856,030
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Alexandra and Ron -- I wasn't aware of the banana connection at Amazon -- that's a great idea and I like your tie in with the resourceful agent who when presented with a possible lemon of a situation smartly decided how to address the issue. 

May 24, 2017 08:13 AM #33
Rainmaker
1,379,304
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Back when I was a broker we were always trying to come up with something. One year we purchased about 1,000 American flags and took turns handing them out at the post office on July 3.

Another time I bought two of those grocery store bins of smalish pumpkins and gave them to anyone who came to the office with a child.

We had photos in the newspaper with both of those events.

(Remember - this is a very small town.)

May 24, 2017 11:19 AM #34
Ambassador
2,667,521
Anna Banana Kruchten CRB, CRS, Broker
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana of Real Estate!

Well that' easy for me to create banana buzz as I've been doing it for years!

May 24, 2017 12:43 PM #35
Rainmaker
3,682,829
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten, CRS I had a feeling that Jeff Bezos was inspired by your bananatude!  And that was way before Amazon existed.  A

May 24, 2017 03:55 PM #36
Rainmaker
3,682,829
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Melissa E. Spittel coming up with the idea comes from being focused and looking to what would make a difference in how you are perceived in your marketplace.  One you see the answer it will flow easily.  Wishing you all the very best.  A

May 24, 2017 08:49 PM #37
Rainmaker
3,682,829
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Marte Cliff the size of the town does not matter, it is those thoughtful gestures you came up with that makes all the difference.  Bravo, and it is obvious that you understand what it takes to succeed.  A

May 24, 2017 08:51 PM #38
Rainmaker
449,352
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

I knew this post had to be featured in Bananatude, Belinda Spillman. :)

I consider myself an outside-the-box thinker. It's time to come up with the next idea to create buzz!

May 26, 2017 05:31 AM #39
Rainer
401,889
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Ron & Alexandra,

Those are genius ideas.

May 29, 2017 09:34 PM #40
Rainmaker
629,561
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I like that banana stand, that's cool.  And that agent - she did something I would have never thought of or executed even if I did think of it.  Bravo.  That's awesome. -Kasey

Jun 04, 2017 07:28 AM #41
Rainmaker
3,682,829
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kasey & John Boles Thank you.  Yes she is a very bright woman.  We loved her idea, and we hope others will be inspired.  A

Jun 04, 2017 08:38 AM #42
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