Most people who know me, know that I believe YouTube needs to be a "best freind" for the online marketing of Realtors. YouTube is owned by Google and Google wants to deliver video search results.
I do need to address an issue I am running across with some of my new clients and prospects. They don't actually own or control their YouTube channel. There are two primary reasons this happens.
1) New agents join a franchise that sets up their franchise or brokerage e mail address which can also be tied to a YouTube channel they create for you. Sometimes they even set up your business Facebook page. My issue with this is if you ever leave that franchise or brokerage, guess what you are not taking with you? All of the content you posted online. Most of the companies that set everything up for you know this so that if you ever leave, the only thing you are taking with you is your client list and the shirt on your back.
It gets even better. Some companies will even register a domain in your name because they are so thoughtful and unless you are shown as the registered owner, good luck on getting them to release it to you. The extra special bonus comes after you leave, yet they leave your name/branding active online for their brokerage so that when your clients try to reach out to you, all roads lead to them and not you.
2) Vendors controlling and owning your YouTube channel. There are content providers that offer to set up your YouTube Channel as a container for the content they are creating for you. If they are setting up the YouTube channel using their Google accounts then they actually own your channel. At the point you choose to no longer do business with them, your channel is gone and you are starting all over.
A branded YouTube channel that you own is powerful. It contains your property videos, your knowledge videos and hyper-local content that gets indexed by the search engines. You know you own your channel if the G Mail address of record is yours. You can still make third parties "managers" of the channel, but you own it, or at least own the account.
If you hire a vendor to create video content for you, make sure they upload this content to the channel that you control. Same goes for the virtual tour videos you may be using. When somebody does an address search for one of your properties, you want the virtual tour slide show with the musical interlude to be hosted on your YouTube channel. You want all roads to lead to you and not your vendor. Some MLS' automatically create a post a virtual tour of your listing without your branding on their channels. If you can opt out of those, you should or at the very least get them to send it to you so that you can capture the lead.
Along those lines, NEVER let a third party set up your Facebook business page because it is tied to their personal Facebook account and never let a website vendor register a domain name for you. Always do it yourself through the likes of GoDaddy or others.
Lastly, here is a link to the Active rain post I did in January called "Show up on page one of Google for your listing address with YouTube" for your review.